Is your closet bursting at the seams with clothes you barely wear? In this guide, learn how to sell on Poshmark and turn your unworn pieces into cash.
Founded in 2011, Poshmark is a fashion-centric social marketplace app with 80 million registered users across the US, Canada, Australia, and India. On Poshmark, people can buy and sell second-hand clothing and accessories from their own wardrobes.
This social commerce platform operates differently from typical online marketplaces. Users can follow each other, share products, and interact through comments, creating a community feel. The platform has grown beyond clothing to include home goods, electronics, beauty products, and pet items, making it more versatile.
Compared to selling at flea markets, Poshmark offers sellers great convenience by providing them with a product listing service and handling the logistics. It's also a safe option compared to local meetups and guarantees payment for all the items accepted by the buyer.
Let’s break down everything you need to set up a Poshmark account and make sales on the platform.
Why sell on Poshmark?
Poshmark is the platform of choice for millions of sellers. Here are a few reasons why:
- Ease of use. Being a smartphone app, Poshmark makes it super easy to list your products. Just take pictures of your items and write a description on your device. It's very quick and straightforward.
- Streamlined purchasing and shipping. Once you sell an item on Poshmark, you'll receive a shipping label to your email address. Print the label and attach it to your parcel, and your item is ready to go.
- Simple return process. Poshmark moderates return requests to keep issues to a minimum. Buyers just need to show pictures to demonstrate why they need to send a product back.
- Tax remittance is included. Poshmark collects and pays sales tax on all marketplace purchases, so you can minimize one of the most stressful parts of selling online.
- Wide brand acceptance. Unlike some resale platforms that focus only on luxury items, Poshmark welcomes everything from budget-friendly brands to designer labels, giving you more flexibility in what you can sell.
What to sell on Poshmark
Poshmark represents all kinds of fashion tastes, so you can sell almost whatever you want to, except for products that fall under Poshmark's. We recommend starting with the top-selling categories, as they'll get you your first sale faster than if you sell other niches.
Poshmark caters to every sort of fashion taste, so you can sell almost whatever you want. We recommend starting with the top-selling categories, as they’ll get you your first sale faster than if you sell within less popular niches.
The platform also lets you sell home decor, electronics, beauty products, pet supplies, and products across other categories. Be aware that Poshmark has a prohibited items list, meaning that you can’t sell certain items like fragrances, used undergarments, and large furniture pieces.
Here are the bestselling product categories on Poshmark:
- T-shirts
- Leggings
- Tank tops
- Blouses
- Sandals
- Mini-dresses and skirts
- Athletic shorts
- Bikinis
- Sneakers
How to start selling on Poshmark
Now that you're clear on the benefits of selling on Poshmark, let's walk through how to become a seller on the platform.
1. Create a free Poshmark account
Selling on Poshmark starts with creating an account. You can make a new login and password or connect via Google or Facebook. Registration takes only a few seconds.
Next, Poshmark will ask you to choose three brands you like to shop with. This helps them match you to sellers offering products from those brands. From there, Poshmark curates a set of profiles to automatically follow based on the companies you select.
Poshmark also lets you customize your profile (called a closet) to enhance its appeal. Here are some of the things you can do:
- Fill in personal details
- Upload a profile picture
- Add a link to your website
- Write a small bio
Once you have a profile, you'll be able to create your first listing on the platform.
2. Take photos of the item
Attracting buyers to your listings requires taking high-quality, professional images. You can add up to 17 photos to every listing, including your cover photo, which is the first image your potential customers will see.
Here are some tips on how to enhance your photos for optimal returns:
- Choose the right background (simple and uncluttered is best)
- Adjust brightness, contrast, vibrance, and sharpness (you can do this Poshmark image editing tools)
- Use natural lighting (sunlight creates more color and contrast)
- Add Poshmark filters to make your images more appealing
- Crop the picture to remove any unnecessary details
It's also important to capture your item from multiple angles so your customers can get a good idea of what they're buying. Close-ups of details like zippers, pockets, and any rips or damage are crucial. For clothing items, consider showing both flat lay and modeled shots to give buyers a complete view.
3. Give your listing a title and description
Next, it's time to write a title and product description. Your title must be 50 characters or under, which is enough to your item’s:
- Brand and name
- Color and style
- Size (dimensions and fit)
- Whether the item is new with tags (NWT) or new without tags (NWOT)
Your title will help shoppers decide if they want to learn more. When interested buyers click on your listing, you can use your description to provide even more details.
For instance, you can describe:
- The item's country of origin
- Washing instructions
- What materials or fabrics your item is made of
Remember to use relevant search terms in your title and description. Think about what words buyers might type when looking for your item. Including popular brand names and descriptive keywords helps your listing appear in more search results.
And remember to be as honest as possible about any damage to the item. This will help to improve your reputation on Poshmark and reduce the risk of returns.
4. Set your pricing
The final step to create a listing on Poshmark is setting your item’s price. Be sure to add the item’s original retail price along with your listing price.
The listing price you offer will largely depend on the item's condition and the original price. Most products sell at a 60% discount, but it's fair to ask more for popular or rare items. If you aren't sure how much to discount, you can search for similar items and use these as a benchmark.
Once you enter your sale price, hit the List It button to publish your listing.
Important note for sellers: Poshmark takes a 20% commission on sales worth $15 or more. For sales under $15, the company takes a flat commission of around $3.
5. Package your item, ship it, and watch the payment roll in
When a customer buys your item, Poshmark will send you a confirmation email with a free pre-addressed shipping label. You just have to print it out, put it on your item's packaging, and schedule a delivery.
Poshmark offers two-day USPS priority shipping, so you can ship your items in the free priority mail envelopes available at the local post office. The prepaid label covers packages up to five pounds (2.3 kilograms). If your package weighs more, you can upgrade the shipping through the app, though this will reduce your earnings.
Make sure to clean your items before you pack them, especially if you haven't used them in a while. For delicate items, use bubble wrap or other protective materials to prevent damage during shipping.
It's also a good idea to throw in little extras like a handwritten thank you note to show your buyer extra appreciation. You can include your social media profiles in the note to give your Poshmark engagement a boost.
Once your item arrives at the customer's doorstep and they accept it in the Poshmark app, your earnings will be released into your Poshmark account. You can redeem the payment by having a check sent to you or set up a direct deposit to transfer the money to your bank. Alternatively, you can leave your money in your Poshmark account and use it to make purchases on the marketplace.
6. Poshmark isn’t the only way to sell, so consider cross-listing tools
If you want to maximize your reach, consider using cross-listing software on Shopify to post your items on multiple selling platforms simultaneously. These tools can help you manage inventory across different marketplaces and reach more potential buyers. Many sellers find this approach helps them move inventory faster and increase their overall sales volume.
Five tips for selling more on Poshmark
There are many ways to increase your sales on Poshmark. Let's go over a few proven strategies you can employ.
1. Use professional-looking packaging
First impressions matter, even when it comes to packaging. Consider using attractive shipping materials like patterned mailers or branded boxes to make your packages stand out. This extra touch can lead to better reviews and repeat customers who remember the positive unboxing experience.
2. Respond to comments quickly
Poshmark is an extremely active and fast-paced marketplace, so being responsive is key to standing out. Always provide a positive shopper experience, great customer service, and buyer support, and reply timely to comments people leave on your listings.
You can also tag users when responding to their comments for extra personalization. Type the @ symbol before their username and Poshmark will automatically notify them.
3. Attend virtual Posh Parties
Poshmark hosts real-time virtual events called Posh Parties that focus on specific product categories and let shoppers buy or share listed items. If your products match a Posh Party theme, then attending one of these events is a great way to increase visibility and sell faster.
Every day, the platform hosts four parties with different focuses. Morning parties typically feature specific brands, while others center on departments, styles, or product categories.
Posh Parties are a great way to reach a more targeted audience and scoop up return customers. Plus, you get to build a following by sharing listings of other Poshers. Most of them will reciprocate by following you back.
4. Send offers to Likers
Poshmark allows users to like the items they're interested in. Once they do that, they're labelled as "likers" on the marketplace. You can give likers private discounts and free shipping, making them a valuable audience on the marketplace.
To send an offer to your likers:
- Choose a listing from your Poshmark closet
- Click Offer/Price Drop on your listing page
- Click Offer to Likers(Private)
- Drop your price by at least 10% and choose a shipping discount
- Hit Publish, and the offer will be sent to your likers
The Offer to Likers feature was introduced to help merchants make more sales. In most cases, it motivates shoppers to buy, since they save more money compared to buying the item later at a regular price.
5. Build community connections
Since Poshmark functions as a social platform, building relationships with other users can boost your sales. Follow other sellers, share their listings, and engage with their content. This community involvement often leads to reciprocal support and can help you build a loyal following of potential customers.
Poshmark lets you turn your closet into cash
It’s more than likely you have pieces at the back of your closet going unworn. Poshmark is an ideal platform to generate extra income and get rid of clothing clutter all at once.
If you have enough unused clothes, jewelry, shoes, and other items, you can make a bit of income by listing it on Poshmark. Follow the steps above to open your Poshmark account and dive into a marketplace that breathes new financial life into old things.
Selling on Poshmark FAQ
How do you start selling on Poshmark?
Becoming a Poshmark seller is very easy. All you have to do is create a free account and start deciding what items you’d like to list on the platform. Registration only takes a minute or two, and you can also use your Google or Facebook account to sign up.
How much money can you earn from Poshmark?
Your Poshmark earnings will be determined by several factors, such as the category of the product you are selling, how in demand it is, and how good you are at promoting it on and off the platform.
According to a Reddit thread, most users make between $500 to $1,000 per month working their closet or boutique part time. But there are also success stories of people earning $5,000 in just 30 days selling on Poshmark, making it a potentially lucrative income stream for people who take it seriously.
What are the best strategies for selling on Poshmark?
Successful Poshmark sellers focus on sharing their items consistently (sometimes multiple times per day), participating in community events, and creating listings with high-quality photos and detailed, well-researched descriptions.
Building relationships within the platform's social community, such as attending Posh Parties and building an audience of likers, also helps drive sales.
How do you find items to sell on Poshmark?
Start by looking through your own wardrobe and home for items you no longer use or need. Remember to check Poshmark's restrictions, as certain items like fragrances, worn undergarments, and large furniture cannot be sold on the platform.
What are you allowed to sell on Poshmark?
Poshmark lets you sell most used products, from clothing and fashion accessories to home decor, electronics, beauty products, and pet supplies. However, Poshmark has a prohibited items list, which includes fragrances, used undergarments, and large pieces of furniture.