Digital wallets currently rank among the most popular online payment methods in North America and are used by 37% of consumers there. Coupled with proximity mobile payment spending per user increasing year after year, it should come as no surprise that the number of Apple Pay users has also been rising. It is, after all, the most-used mobile payment method by US consumers. 

To get a better idea of its popularity, we need to ask the question: How many people use Apple Pay in the US?

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Number of Apple Pay users in the US: Table

Year

Number of Apple Pay users in the US

Annual change

Percentage of population

2022

50.8 million

18.1%

2023

55.8 million

+9.8%

19.8%

2024

60.2 million

+7.9%

21.2%

2025

63.9 million

+6.1%

22.3%

2026

67.0 million

+4.9%

23.3%

How many people use Apple Pay in the US?

According to the latest Apple Pay statistics, the number of Apple Pay users is forecast to hit 60.2 million in 2024, surpassing the 60 million mark for the first time. This refers to mobile phone users aged 14 and above who pay for their purchases using Apple’s contactless payment option at least once a month. 

This marks a 7.9% annual increase from 2023 and represents 21.2% of the overall US population. In other words, more than one out of every five US consumers uses Apple Pay at least once a month. 

Apple Pay usage among US shoppers is set to continue rising in the coming years. However, the growth rate is expected to decelerate. In 2025, the number of Apple Pay users is projected to grow by 6.1%, to 63.9 million, making up 22.3% of the population.

Growth is forecast to continue and experts expect there will be 67 million Apple Pay users in the US in 2026, making up 23.3% of the population. That is to say, in two years, nearly one out of every four consumers will be an Apple Pay user.

According to a separate source, the number of Apple Pay users in the US is anticipated to rise every year until at least 2030, by which time it will have reached 75.4 million, accounting for more than one-quarter of the US population.

Apple Pay usage in the US

Recent research on mobile payment preferences in the US shows that millennials use touchless payments more than other generations. However, Apple Pay usage is the highest among Gen Z consumers. 

Apple Pay statistics also show that the popular contactless payment method is accepted by more than 85% of US retailers. 

Apple itself has also recently enhanced Apple Pay’s features to provide more security to existing users and to attract new ones. This includes sharing assessments and transaction details with card networks to reduce fraud incidences.

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