We just released in-depth product statistics for every product in our marketplace.\r\n\r\nThese statistics are powerful stuff.\r\n\r\nWhen you study how they work together, you\u2019ll be able to see trending products before other dropshippers.\r\n\r\nNow, most dropshippers will skip this step.\r\n\r\nMost dropshippers will import products with high order counts and wonder why sales aren\u2019t rolling in.\r\n\r\nBut dropshippers like you are building something with a much greater return on investment.\r\n\r\nSo grab some coffee and prepare to take notes.\r\nWhat are Product Statistics?\r\nWhen you search for products in Oberlo, you see four product statistics for every product. They are:\r\n\r\n \tImports\r\n \tPageviews\r\n \tOrders\r\n \tStar ratings and reviews count\r\n\r\nIndividually, these statistics are informative.\u00a0But when you use them together, you start to discover winning products you\u2019ve never seen before.\r\n\r\nLike these products with BIG potential in the video below \u2013 all recommended by a pro dropshipper who built a six-figure business based on a single product. See what his six-figure product was and discover his recommendations here:\r\n\r\nhttps://www.youtube.com/watch?v=sKHRSvrSF0w\r\n\r\n \r\n\r\nWe\u2019ve crunched the data, and in the sections below you\u2019ll find four categories of winning products based on their product statistics.\r\nWinning Combinations of Product Statistics\r\nCategory #1: Hot Products\r\nLook for products with:\r\n\r\n \tOver 10 orders in the past 30 days.\r\n\r\nOrders is the number of times a product has been ordered through an Oberlo-powered store and through AliExpress in the past 30 days. (When you click on a product and go to the product page, you can also see the six-month order statistics.)\r\n\r\nThis statistic is pretty straightforward: there\u2019s no better sign that a product will sell than evidence that it\u2019s sold before. Products with over 10 orders in the past 30 days already have a track record of success. With a little marketing know-how, you should be able to sell these products.\r\n\r\nBecause we combine Oberlo and AliExpress orders, if you see a product with lots of orders, you still have to test it in your store. That\u2019s because you need to determine if the product is suitable to dropshipping or just selling well on AliExpress.\r\n\r\nOnce you find a winning product, however, others can\u2019t copy your success without doing the same research on their own. That\u2019s why we combine order statistics from Oberlo-powered stores and AliExpress: so that you can find great products without revealing your entire sales dashboard.\r\n\r\nHere is an example of a Hot Product:\r\n\r\n\r\nCategory #2: Rising Stars\r\nLook for products with:\r\n\r\n \t6 to 10 orders in the past 30 days\r\n \t< 500 pageviews\r\n\r\nPageviews is the number of times a product has been viewed across all Shopify-powered stores in the past 30 days. Basically, pageviews reflect the amount of traffic merchants have been able to drive to a product.\r\n\r\nBut low pageviews aren\u2019t necessarily bad! Rising Stars, which have low pageviews but a few orders, are products that are selling well despite limited web traffic. Jump on these products quick and and out-market the competition for a first-mover advantage.\r\n\r\nTo take advantage of Rising Stars, ask yourself these questions:\r\n\r\n \tIs there a big difference between imports and pageviews? If imports are much higher than pageviews, many stores may have imported this product but few have been able to drive traffic to the product page. That signals an opportunity for hard-working marketers. If you\u2019re willing to research and invest in marketing, you might be able to squeeze more sales out of this product.\r\n \tAre orders < 1% of pageviews? If the number of orders is less than 1% the number of pageviews, customers may have been interested in the product but turned off by other merchants\u2019 product pages. To win those customers back, create a great product page. Pay special attention to product pictures: if they aren\u2019t high-quality, take your own. And make sure to write epic product descriptions.\r\n\r\nHere is an example of a Rising Star:\r\nCategory #3: High Potential Products\r\nLook for products with:\r\n\r\n \t1 to 5 orders in the past 30 days\r\n \t< 100 pageviews\r\n \tMultiple 5-star ratings, where available\r\n\r\nOberlo pulls review data from AliExpress. Because AliExpress sells items directly to customers, reviews come from customers, not dropshippers. If you see a product without any reviews, it might be because it\u2019s not sold on AliExpress, or because it\u2019s new to Oberlo. Where ratings exist, they can serve as an indicator of product quality.\r\n\r\nProducts with a few sales, low pageviews, and positive reviews (where available) fall somewhere between Rising Stars and Hidden Gems (below).\r\n\r\nThat\u2019s why it\u2019s really important to study the numbers. Go through the same questions listed for Rising Stars, above. In addition, ask:\r\n\r\n \tHow many orders in the last 6 months? A product that had one sale in the past 30 days and a few dozen in the past 6 months may have more potential than meets the eye. These numbers could signal a steady-seller \u2013 which are good additions to any dropshipping store. Also keep in mind that a product that has had no sales in the past 6 months could be new to Oberlo.\r\n \tIf it\u2019s from AliExpress, are there reviews? If a product with these statistics is from AliExpress, look for 4- to 5-star reviews from more than one reviewer. High reviews, in combination with low imports and pageviews, may signal that a product is simply new to dropshipping.\r\n\r\nBased on the criteria above, here is an example of a High Potential product:\r\n\r\nCategory #4: Hidden Gems\r\nLook for products with:\r\n\r\n \t0 orders in the past 30 days\r\n \t< 50 pageviews\r\n \t< 500 imports\r\n\r\nImports is the number of Oberlo-powered stores that have imported a product in the past year. This number is more affected by what the dropshipper wants \u2013 inexpensive, attractive products \u2013 than what the customer wants. Use the imports statistic to find out whether a product has already been discovered by other dropshippers, or whether it\u2019s a diamond in the rough.\r\n\r\nBefore you start selling Hidden Gems, go through all the questions listed above. Then go one step beyond and ask yourself these questions too:\r\n\r\n \tIs this a niche product? Finding a great product is one half of making sales. Finding the right market is the other half. A product that doesn\u2019t have wide appeal may actually be easier to sell. Take fishing lures, for example. They\u2019re rarely bestsellers, but it\u2019s easy to determine who to sell them to.\r\n \tCan you order test products? With Hidden Gems, it\u2019s smart to buy the product before you sell it. Note the product\u2019s shipping time, test its quality, and make sure the product meets the supplier\u2019s description. If you\u2019re satisfied with the product, chances are your customers will be too.\r\n\r\nBased on the criteria above, here is an example of a Hidden Gem:\r\n\r\nConclusion\r\nCongratulations! If you made it to the end of this blog post, you should be proud of yourself. You\u2019re building a data-driven store, and we\u2019re confident you\u2019re sales numbers will go up as a result.\r\n\r\nUse the categories above as guidelines, not rules. Study them so that you can hone your own product-hunting instincts. We hope that as you dig deeper into product statistics, you come up with your own formulas for finding winning products.\r\n\r\nWe\u2019re releasing new data in the weeks ahead, so keep an eye on our app. Happy dropshipping!