If video marketing is the future, then the future is here. You\u2019re at the right place if you\u2019ve been wondering whether it\u2019s worth putting your mind and money into video marketing. Do you have enough resources to create videos? Are enough people in your target audience interested in videos? And in the end, will it be worth the effort? In short: yes.\r\n\r\n\r\nIn this article, we will cover some of the key video marketing statistics for 2020 that will help prove to you that the right time for video marketing is now. Use these quick and easy video marketing statistics to help guide your video marketing strategy for 2020. \r\n\r\nBefore we get started with the video marketing stats, let\u2019s quickly go through the types of video content that you can create to market your business. One of the main video content types that businesses use is explainer video which is a short video explaining products or services. Other popular types of video content include vlogs (video blogs), video interviews, video presentations, tutorials, product reviews, product demos, recordings of live streams, video testimonials, and video ads. \r\n\r\nNow let\u2019s get to the data on video marketing and what it has to say. We\u2019ve compiled the latest statistics to make sure that your video marketing strategy for 2020, is on point.\r\n1. Internet Users Everywhere Enjoy Video Content\r\n\r\n\r\n\r\nMore and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. The time spent by users in the United States watching video content weekly on a smartphone is also seen to be growing over time. Interestingly, Saudi Arabia and Turkey ranked in first place, with 95% of all their internet users watching online video content on any device during any given month. \r\n2. Demand for Video Content is Increasing\r\n\r\n\r\nThe preference for video content is not just limited to entertainment purposes. Video extends to brands. Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).\r\n\r\nWith the increasing demand for video, many industry influencers can be seen to be proactively producing different types of video content in order to meet this rising need. The respondents of this survey claimed that video content is in higher demand particularly because people are more likely to pay attention to it. There is a higher tendency to skip parts of audio and written content. For brands to get more of the audience\u2019s attention video is a good way to go. \r\n3. Video as a Powerful Marketing Tool\r\n\r\n\r\nSuccess with video marketing in 2018 hit peak levels. It\u2019s not surprising if more businesses than in the past look to include video content as part of their digital marketing strategy. Marketing professionals need to be careful not to miss out on the opportunities that video content can provide for them. The 2019 report shows that 87% of marketing professionals use video as a marketing tool (Wyzowl, 2019). With the increasing demand for video content, it\u2019s no surprise that such a large percentage of marketing professionals claim to use video as a marketing tool. Marketing professionals trust in the potential of video content to be able to increase user engagement and to improve brand trust. \r\n4. Consumers Love Seeing Videos on Social Media\r\n\r\n\r\nUsers are seeing videos increasingly on every platform. Whether it\u2019s on blogs, Instagram ads or simply YouTube, they are expecting more video content. Videos are a consumers\u2019 favorite type of content to see from a brand on social media (Animoto, 2018). Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand\u2019s social media presence when making a purchasing decision. This statistic alone shows how videos are getting popular with the passage of time. With video becoming a great influence on consumer decisions, it comes as no surprise that Instagram is on track to become the fastest-growing platform which uses video content to drive purchases. \r\n5. Video Marketing = Profit \r\n\r\n\r\n\r\nIt all comes down to the return on investment (ROI). If we look at the numbers, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018). The same report shows us that 80% of marketers also claim to be satisfied by the ROI of video ads that they have posted to social media. \r\n\r\nBroadly speaking companies use video marketing to increase their sales, build brand awareness as well as trust, to keep their current customers informed, and to reach out to potential customers. The platforms most commonly used by marketers for posting social media marketing videos and video ads are Instagram, YouTube, and Facebook. A reason why video marketing is favored as a marketing tool is because of its potential to explain everything in a format that is preferred by users -- the visual format. Tutorials or explainer videos are especially popular among end users. \r\n6. Video Marketing as a Lead Generation Channel\r\n\r\n\r\nAccording to Optinmonster, video marketers get 66% more qualified leads per year (Optinmonster, 2019). Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they\u2019ve landed a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they\u2019re also able to educate themselves about the company or their product through interactive visuals. These stats show that there\u2019s no need to second-guess the benefits of video marketing for business. As for video marketing in 2020, it will be a great way to grow your network and customer base, not just now, but also in the future. \r\n7. Videos Engage Users For Longer on Your Website\r\n\r\n\r\nVideos help keep users on your website longer and also keep them more engaged. The average user spends 88% more time on a website with video (Forbes, 2018).\r\n\r\nThat fact alone is enough to prove how much more engaging video content is to most demographics. This could also have something to do with the fact that viewers retain messages better when they view it in a video, compared to written form. If you want people to stay on your website, get their attention by adding useful video content. Try creating product videos, demos, and how-to explainers for your audience. These are the most common videos produced by B2C companies. The most common distribution channels of this content websites and social media.\r\n8. Power of Video in Purchasing Decisions\r\n \u00a0Not only do videos keep users more engaged, but they also play a rather important role in their decision-making process. A survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of software or app after having watched the brand\u2019s video (Wyzowl, 2018).\r\n\r\nAnd the power of video marketing is actually felt throughout the entire buyer\u2019s journey \u2013 the same study shows that most people (96 percent of them, to be exact) turn to videos to learn more about a particular product and/or service.\r\n\r\nPlus, if even internet giants like Google are describing videos as \u201cindispensable\u201d, you know you\u2019re going down the right track by including video in your digital marketing strategy. According to Google, video influences internet users by acting as a shopping list they use to be reminded of things they need to purchase, arming users with more information and confidence to carry out purchases, and as a source of product reviews.\r\n9. Growing Popularity of Video\r\n\r\n\r\nIf the above video marketing statistics have yet to convince you of its benefits, how\u2019s this to sway you: the time people spend on watching videos online is increasing.\r\n\r\nIn 2019, users spent a weekly average of six hours and 48 minutes watching online videos \u2013 a 59 percent increase from just three years prior in 2016 (Limelight, 2019).\r\n\r\nAnd all signs currently suggest that this will continue to increase. Already, audiences under the age of 36 are spending more time watching videos online than on traditional broadcast mediums such as the television.\u00a0\r\n\r\nIn terms of daily usage, the current global average of video consumption per day stands at 84 minutes, lead by China and Sweden, whose populations spent 103 minutes per day in 2019 watching online videos. The global average is expected to increase and hit 100 minutes per day by 2021.\r\n10. Video\u2019s Role in Internet Traffic\r\n\r\n\r\nAnd given the growing popularity of video, it should come as no surprise that its market share in internet traffic is set to increase.\r\n\r\nIt\u2019s estimated that by 2022, 82 percent of the global internet traffic will come from video streaming and downloads (Cisco, 2019). That\u2019s an 88 percent increase in traffic share from the 72.3 percent in 2017.\u00a0\r\n\r\nTo further put things into perspective, 56 exabytes (equivalent to one billion gigabytes) of internet video was consumed on a monthly basis in 2017. This figure will more than quadruple to 240 exabytes per month by 2022.\r\n\r\nAnd it\u2019s not just the consumption of uploaded videos that is forecast to increase. The same study by Cisco shows that traffic from live internet videos will grow 15-fold in the five-year period from 2017 to 2022 and account for 17 percent of the total internet video traffic share by 2022 \u2013 which is definitely a video marketing statistic to consider especially if you\u2019re considering using Instagram or Facebook live videos to market your dropshipping business!\r\nConclusion\r\nThat\u2019s what you need to know about video marketing statistics for 2020. We\u2019re hoping this has helped shed some light on how video marketing can be useful for your ecommerce business!\u00a0\r\n\r\nAnd if you\u2019re thinking of investing in video marketing, you may be glad to know that you don\u2019t even need a massive budget or external resources to help you create videos. Smaller companies aren\u2019t at a disadvantage when it comes to video production. A noteworthy example is the success story of the Dollar Shave Club, which grew from a viral video into a billion-dollar brand. This just goes to show that you don\u2019t need a whole cast and crew to start your video marketing efforts today.\r\n\r\nIf you have experience with video marketing and would like to share your thoughts or have any questions at all, let us know in the comment section below!\r\n\r\n\r\nSummary: Video Marketing Statistics\r\nHere\u2019s a summary of the video marketing statistics for 2020: \r\n\r\n\r\n \t85% of all internet users in the United States watched online video content monthly on any of their devices. Which means that video content is becoming increasingly popular.\r\n \t54% of consumers want to see more video content from a brand or business they support.\u00a0This goes to show that the demand for video content is also increasing.\r\n \t87% of marketing professionals use video as a marketing tool.\u00a0More businesses are including video content as part of their digital marketing strategy.\r\n \tVideos are a consumers\u2019 favorite type of content to see from a brand on social media.\u00a0Consumers expect more video content.\r\n \t88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.\u00a0Companies are using video marketing to improve their business. Among other things, this includes to increase their sales, to build brand awareness, and to keep their customers informed.\r\n \tVideo marketers get 66% more qualified leads per year. This increased quality of leads could be because of the quality of education that video content brings.\r\n \tThe average user spends 88% more time on a website with video. This shows that video content improves engagement on your website.\r\n \t Eight out of ten people have purchased a piece of software or app after watching a brand\u2019s video.\r\n \tInternet users spent six hours and 48 minutes per week watching videos online in 2019.\r\n \tIn 2022, 82 percent of the global internet traffic will come from video streaming and downloads.\r\n\r\nWant to Learn More?\r\n\r\n \t10 Online Shopping Statistics You Need to Know in 2020\r\n \tStatistics Library\r\n \t10 Youtube Stats Every Marketer Should Know in 2020 [Infographic]\r\n \tThe 15 Best Mobile Video Editing Apps You Must Use in 2020\r\n\r\nIs there anything else you\u2019d like to know about video marketing statistics and wish was included in this article? Let us know in the comments below!