22May
By: Nicole Martins Ferreira May 22, 2017

When building out your online store, you need to find a way to differentiate yourself from other brands. By doing things differently, your store will have a competitive advantage. Whether it’s a highly optimized site that has higher conversions, or a more personalized experience for the customer, your store...

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15May

Ecommerce product reviews can boost sales, build customer trust, and build customer loyalty. Product reviews are the validation that your business is real and that your products are as awesome as you say they are. Whether it’s a glowing 5-star review, or a mediocre 3-star, how you respond to...

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12May

If you’ve ever looked at your abandoned checkouts under ‘Orders’ in your Shopify store you might be overwhelmed by how many customers are abandoning their carts. According to Baymard, 69.23% is the cart abandonment rate for the average online store. Despite the high number, it is possible to recover...

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10May

Retargeting ads are one of the smartest ecommerce marketing tactics to help lure the casual browser back to your website to land the sale. Whether you’re running a retargeting ad on Facebook, or sending a retargeting email campaign, it can help boost sales you otherwise would’ve missed out on....

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05May

Creating a customer loyalty program allows you to recognize your customers for their loyalty to your store. Whether they’ve purchased from you once, or they’re on their hundredth visit, it’s important to appreciate every customer who engages, visits, or buys from your store. According to Harvard Business Review, acquiring...

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25Apr

When you’re running your ecommerce business with Shopify, adding Apps can be expensive, but there are several free Shopify Apps which you need to install on your store. Whether you’re using a dropshipping importer, or a tool to help with your email campaigns, you can quickly grow your store–...

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21Apr

There are so many amazing startup founders who have built successful businesses. Some have succeeded via dropshipping, a business model which involves shipping products straight from the supplier to the customer, while others have succeeded by creating their own products. Some have sold via their own online stores others used...

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19Apr

Making $100,000 a year in revenue seems impossible when you’re starting your ecommerce journey. You might say that only the rich or highly educated can make that amount of money, but don’t let negative thinking hold you back– in business, anything is possible. Making $100,000 a year and working...

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18Apr

Emily Warkentin is the startup founder of Point Two Maps. Her company sells unique maps of popular cities and countries around the world that you can use for your home decor. She and her classmate Owen started the business as they were constantly using maps for their school assignments....

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17Apr

A payment gateway is software which facilitates, processes, and/or authorizes banking or credit card information to online retailers. It helps ensure that the customer has the funds to pay for the product so that you, the store owner, gets paid. PayPal is an example of a payment gateway which is...

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