Finding the best free video editing software should be a core part of any ecommerce entrepreneur\u2019s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.\r\n\r\nWith the amount and quality of video editing software available, you don\u2019t have to be Spielberg \u2013 or have his budget \u2013 to get epic results.\r\n\r\nFor this article we compiled the best free video editing software from around the web. Our list focuses on the most versatile editing software for videos which we could find. While each user has different needs, this guide will provide you with a good overview of what you can expect from each video editor and how to get the best out of it.\r\n\r\nOur selection is divided into the best free video editing software for desktop, mobile video editing apps, and video editors for Instagram. Ready to get started?\r\n\r\nLights, camera, action!\r\nBest Free Video Editing Software for Desktop\r\nThe following list of the best video editing software is desktop based, and offered for free. Desktop applications typically have more editing power than mobile apps. Use these video editors when you need to produce longer-form content for YouTube or your website.\r\n\r\nAll of these video editors are either entirely free to use or have an excellent free version. This video software ranges from basic to advanced.\r\n1. Blender\r\nAvailable on Windows, Mac, and Linux.\r\n\r\n\r\n\r\nBlender, one of the best free video editing software on the market, is available for Windows, Mac, and Linux.\r\n\r\nBlender is an open source program that is entirely free to use. Blender was actually designed as a 3D animation suite, but it does come with a very useful video editor. Blender\u2019s video editor should be enough for most of your video needs.\r\n\r\nThe editor allows you to perform basic actions like video cuts and splicing. It also allows you to carry out more complex tasks like video masking. This makes it a very flexible video editor and caters to both beginner and advanced users.\r\n\r\nThe Blender Video Editor includes the following features:\r\n\r\n \tLive preview, luma waveform, chroma vectorscope, and histogram displays.\r\n \tAudio mixing, syncing, scrubbing, and waveform visualization.\r\n \tUp to 32 slots for adding video, images, audio, and effects.\r\n \tSpeed control, adjustment layers, transitions, keyframes, filters, and more.\r\n\r\nPros: Perfect for advanced users who are not put off by all the features.\r\n\r\nCons: The sheer array of features make the learning curve a little steeper. Most of the tutorials are focused on the 3D animation/modeling side. The resources to help you with the video editor are very limited.\r\n\r\nBest for: More advanced projects that may involve 3D animation.\r\n\r\nBlender Reviews: Check out Blender user reviews\r\n2. Lightworks\r\nAvailable on Windows, Mac, and Linux.\r\n\r\n\r\n\r\nLightworks is another great free video editing software, available on Windows, Mac, and Linux.\r\n\r\nLightworks is one of the more powerful video editors on the list. It\u2019s absolutely packed with useful features. The free version should be more than enough for most users. The pro version costs around $25 a month.\r\n\r\nThis video editor includes the following in the free version:\r\n\r\n \tHigh precision video trimming.\r\n \tMulticam support.\r\n \tExport to 720p for YouTube.\r\n \tA wide range of video formats supported.\r\n\r\nWhile most features are included, 4K video support for YouTube and Vimeo is only included in the paid version of the software. Compared to Blender, for example, Lightworks has many great video tutorials which can make it quicker to get up and running. Check out this feature comparison to make sure the free version has what you need.\r\n\r\nPros: Very powerful video editor with many advanced features.\r\n\r\nCons: 4K video support only in paid version. Some users may find Lightworks too advanced.\r\n\r\nBest for: All round desktop video editing.\r\n\r\nLightworks Reviews: Check out Lightworks user reviews\r\n3. Shotcut\r\nAvailable on Windows, Mac, and Linux.\r\n\r\n\r\n\r\nShotcut is one of the best free video editing software programs available on Windows, Mac, and Linux.\r\n\r\nShotcut, like Blender, is a fully open source program. This means that after downloading it, you get access to all the features without the need for a paid upgrade.\r\n\r\nThis video editor supports a wide range of video formats and boasts a great collection of tutorial videos. While this video editing software has great features, some users may find the interface a little quirky. This software was originally designed for Linux and it definitely shows. But, under the hood, it\u2019s still a quality video editor.\r\n\r\nTwo of the most striking features are 4K HD resolution support and its timeline editing. Not many free versions of the software include 4K resolution support. Shotcut also doesn\u2019t require you to import your video into the editor: this can be a time saver if you are dealing with large video files.\r\n\r\nPros: Native timeline editing and 4K resolution support.\r\n\r\nCons: Quirky interface may be off-putting for some users.\r\n\r\nBest for: 4K, HD video projects.\r\n\r\nShotcut Reviews: Check out Shotcut user reviews\r\n4. DaVinci Resolve\r\nAvailable on Windows, Mac, and Linux.\r\n\r\n\r\n\r\nDaVinci Resolve is arguably the most advanced video editor on the list. While it has many professional video features, its interfaces remain intuitive. Alongside video slicing and trimming you can master audio and correct color. You can also use it to add 2D and 3D titles to your video. If you just want to trim and upload your videos, the rich feature set of DaVinci Resolve may be too extensive. However, if your video project is a little more advanced, the free version of this software is hard to beat.\r\n\r\nFeatures included:\r\n\r\n \tAdvanced trimming\r\n \tMulticam editing\r\n \tColor correction\r\n \tAudio mastering\r\n\r\nPros: Intuitive interfaces and incredible color correction.\r\n\r\nCons: Its wide array of features make it a little overwhelming, and not all tutorials are free.\r\n\r\nBest for: More advanced projects where you need to correct colors.\r\n\r\nDaVinci Resolve Reviews: Check out DaVinci Resolve user reviews\r\n5. Openshot\r\nAvailable on Windows, Mac, and Linux.\r\n\r\n\r\n\r\nOpenshot is entirely open source, which makes it one of the best video editing software that is accessible. It may remind some Mac users a little of iMovie with its easy to use drag and drop interface. However, Openshot packs more features than iMovie, including unlimited layers and audio mixing. This free editor strikes a nice balance between advanced features and a simple interface. It also allows real-time previews when you create transitions between clips.\r\n\r\nFeatures included:\r\n\r\n \tUnlimited tracks/layers\r\n \tClip resizing, scaling, trimming, snapping, rotation, and cutting video transitions with real-time previews\r\n \tCompositing, image overlays, watermarks\r\n \tTitle templates, title creation, subtitles 3D animated titles (and effects)\r\n \tAdvanced Timeline (including drag & drop, scrolling, panning, zooming, and snapping)\r\n\r\nPros: Open source, unlimited layers.\r\n\r\nCons: Not that many video tutorials.\r\n\r\nBest for: Great for users just starting out with video editing.\r\n\r\nOpenshot Reviews: Check out Openshot user reviews\r\n6. Avidemux\r\nAvailable on Windows, Mac, and Linux.\r\n\r\n\r\n\r\nAvidemux is one of the best video editing software for beginners as the interface is very simple to use. This program can help you to perform basic tasks including:\r\n\r\n \tSimple cutting\r\n \tEncoding\r\n \tFiltering\r\n\r\nIf you are completely new to video editing, this might be a good place to start.\r\n\r\nPros: Very simple software; no need to read technical docs.\r\n\r\nCons: Not as many features as other video editors.\r\n\r\nBest for: Basic editing tasks for beginners.\r\n\r\nAvidemux Reviews: Check out Avidemux user reviews\r\n7. HitFilm Express\r\nAvailable for both Mac and Windows.\r\n\r\n\r\n\r\nHitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus much more. While some users may find HitFilm a little advanced, it\u2019s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.\r\n\r\nThe tutorials are mainly based on well-known Hollywood movies like Star Wars, but these are very interactive and engaging.\r\n\r\nBefore you can download this software, Hitfilm asks you to share a status update on social media. However, this is a very small price to pay for such advanced software. Finally, Hitfilm includes a store where you can purchase add-ons, but this is beyond the scope of most users, as the free feature set should be more than enough.\r\n\r\nFeatures included:\r\n\r\n \tAdvanced cutting tools\r\n \tKeying for green screen effects\r\n \tAudio and video filters\r\n \tCompositing tools\r\n \tLayers and masking\r\n \t3D video support\r\n\r\nPros: Truly professional video editor without the price tag.\r\n\r\nCons: May take some time to learn the interface.\r\n\r\nBest for: YouTuber Vlogs \u2013 YouTube uploading is built in.\r\n\r\nHitFilm Express Reviews: Check out HitFilm Express user reviews\r\n8. InVideo\r\nAvailable on Windows and Mac\r\n\r\n\r\n\r\nThis slick video editing tool is great for marketers, publishers, individuals and agencies alike. With support for video stabilization, team collaboration, and much more this software is best in class for many different reasons. Users praise this video editing software for it\u2019s amazing customer service, UX, value for money, and of course it\u2019s features.\u00a0\r\n\r\nWith new high-quality video templates added most months, this tool is good for beginner and seasoned video editors. It is deceptive simple to use, and has amazing flexibility.\u00a0\r\n\r\nFeatures include:\r\n\r\n \tAudio Tools\r\n \tBrand/Text Overlay\r\n \tCollaboration\r\n \tSpeed Adjustment\r\n \tSplit / Merge\r\n \tSupports HD Resolution\r\n \tVideo Stabilization\r\n\r\nPros: Awesome to easily make quick presentation videos.\r\n\r\nCons: It is not an all-in-one video editor, as you cannot add more than one audio file, etc.\r\n\r\nBest for: Creating marketing videos or listicles for your blog.\r\n\r\nInVideo Reviews: Check out InVideo user reviews\r\n9. iMovie\r\nAvailable on Mac\r\n\r\n\r\n\r\nGood old iMovie comes baked into Mac OS. Like most native Mac apps, this video editor is very intuitive to use. It features a drag and drop interface. Mac users can use iMovie as a playground for learning the basics of video editing. Once you are up to speed, you may find that alternative video editing software in this list may better suit your needs.\r\n\r\nFeatures included:\r\n\r\n \tLibrary of pre-made transitions\r\n \tVideo trimming\r\n \tAudio editing\r\n \tSplit screen\r\n \t4K resolution support\r\n\r\nPros: Easy to learn.\r\n\r\nCons: Advanced users may find features a little limited; import and render times can be a little slow.\r\n\r\nBest for: Mac users getting started with video editing.\r\n\r\niMovie Reviews: Check out iMovie user reviews\r\n10. VSDC Free Video Editor\r\nAvailable on Windows.\r\n\r\n\r\n\r\nThe best free video editing software only available on Windows is VSDC. The free version has a powerful set of features including color correction and audio editing.\r\n\r\nThe pro version costs $19.99 and includes image stabilization, voice over support, and visual waveform. If you choose not to update to the pro version, then technical support costs $9.99 for one month, or $14.99 for a year.\r\n\r\nPros: Relatively straightforward to learn with many powerful features.\r\n\r\nCons: Technical support is not free; Windows only.\r\n\r\nBest for: Windows-based editing projects\r\n\r\nVSDC Reviews: Check out VSDC user reviews\r\n11. Machete Video Editor Lite\r\nAvailable on Windows.\r\n\r\n\r\n\r\nMachete Lite is one of the more simple editors in the list and is great for quick editing tasks. In the free version, you cannot edit audio, you can only entirely remove audio tracks. Also, the free version only supports AVI and WMV files. The full version costs $19.95, and it allows you to edit audio and supports more file types.\r\n\r\nPros: Super simple to learn and use.\r\n\r\nCons: Windows only; does not support as many file types as other programs; no audio editing.\r\n\r\nBest for: Simple video splicing.\r\n\r\nMachete Reviews: Check out Machete user reviews\r\n12. VideoPad\r\nAvailable on Windows\r\n\r\n\r\n\r\nVideoPad is one of the best video editing tools to take your first steps into the world of multimedia video editing with. It\u2019s perfect for anyone starting to play around with video compositions as it is simple and easy to use. Advanced video editors may find it too basic though.\r\n\r\nFeatures included:\r\n\r\n \tLibrary of pre-made transitions\r\n \tExport Movies In Multiple Resolutions\r\n \t3D Video Editing\r\n \tReduce Camera Shakes\r\n \tSound Effects Library\r\n\r\nPros: Robust features for directly exporting to YouTube and other social platforms.\r\n\r\nCons: Too simple for more advanced users.\r\n\r\nBest for: Beginners getting started with video editing.\r\n\r\nVideoPad Reviews: Check out VideoPad user reviews\r\n13. Freemake Video Converter\r\nAvailable on Windows\r\n\r\n\r\n\r\nFreemake is a free video converter that can modify and convert videos, extract audio from video clips, and embed videos to websites. Simple and fast, Freemake can be used to convert video clips to be played on various mobile devices and gadgets. The software can convert videos between more than 500 video file formats and supports multiple audio and image file formats for creating slideshows and video clips.\r\n\r\nFeatures included:\r\n\r\n \tConvert Videos Fast And Simple\r\n \tConvert Movies With Subtitles\r\n \tConvert Between 500+ Formats\r\n \tCut, Join, And Rotate Clips\r\n \t4K resolution support\r\n\r\nPros: No specialist knowledge required.\r\n\r\nCons: When you first install some features are locked for three days.\r\n\r\nBest for: Converting videos into a myriad to file formats.\r\n\r\nFreemake Reviews: Check out Freemake user reviews\r\nBest Free Video Editing Software for Mobile\r\nThese apps are for people who like to capture and share videos from their smartphones and edit videos on the go. While there are many great video editing apps out there, this list covers some of the best, most intuitive, and free to use video software for mobile devices.\r\n14. Quik\r\nAvailable on iOS and Android\r\n\r\n\r\n\r\nQuik is another free video editing app from the makers of GoPro. This app is similar to Splice but takes a little editing power away from the user. It has auto trim and edit features that do speed up the editing process, however, you can still manually edit your clips if you want more control.\r\n\r\nIt\u2019s impressive what Quik can do automatically: it searches your video to find great moments and can even add transitions. If you really need a fast edit, this is the app for you. Also, unlike Splice, it\u2019s available to Android users, too!\r\n\r\nPros: Auto editing features.\r\n\r\nCons: Some users may want more editing control.\r\n\r\nBest for: Quick, individual video edits.\r\n\r\nQuik Reviews: Check out Quik user reviews\r\n15. Adobe Premiere Rush\r\nAvailable on iOS and Android\r\n\r\n\r\n\r\nAdobe Premiere Rush is a very popular video editing app. Add music (your own or from the library included), transitions, auto-correct the color, and you\u2019re ready to share your video.\r\n\r\nWith its two modes, Freeform and Automatic, you can choose whether you retain editing control, or you let Adobe pick transitions and trim your clip automatically. Adobe users will be happy to know that this app syncs beautifully with other Adobe staples such as Lightroom.\r\n\r\nPros: Simple to use; Adobe Creative Cloud support.\r\n\r\nCons: Lacks a few basic functions like the ability to rotate clips.\r\n\r\nBest for: Basic mobile video editing.\r\n\r\nAdobe Premiere Rush Reviews: Check out Adobe Premiere Rush user reviews\r\n16. Horizon\r\nAvailable on iOS and Android.\r\n\r\n\r\n\r\nHorizon is a simple app that enables users to capture videos horizontally no matter the position of their phone. When we rush to capture a moment we may forget to tilt the phone and capture the action horizontally. This app can help you solve that problem: all footage shot in the app is captured horizontally no matter how you tilt your phone. Check out this demo to see how it works. Avoid vertically captured videos and shoot quick videos in the Horizon app.\r\n\r\nPros: Very simple to use; never waste vertical content.\r\n\r\nCons: Android version is not as advanced as iOS version; some in-app purchases may be necessary depending on your needs.\r\n\r\nBest for: Always capturing film horizontally.\r\n\r\nHorizon Reviews: Check out Horizon user reviews\r\n17. Promo.com\r\nAvailable on Web, iOS and Android.\r\n\r\n\r\n\r\nPromo.com is a great tool to create gorgeous, professional videos, especially for social media posts and advertising. With a web and mobile version of the program you can edit videos at your desk or on-the-go easily.\u00a0\r\n\r\nFeatures include:\u00a0\r\n\r\n \tAudio Tools\r\n \tBrand/Text Overlay\r\n \tSocial Sharing\r\n \tSpeed Adjustment\r\n \tSplit / Merge\r\n \tHD Resolution\r\n \tVideo Capture\r\n\r\nPros: Super easy to use, very intuitive UX, and great automation.\r\n\r\nCons: It can be hard to position text and images in the mobile version due to the screen size.\r\n\r\nBest for: Quick and simple way to create high-quality ads.\r\n\r\nPromo.com Reviews: Check out Promo.com user reviews\r\n18. GoPro\r\nSplice, one of the best free video editing software for mobile, is\u00a0available on iOS and Android.\r\n\r\n\r\n\r\nGoPro is one of the most popular free video editing apps available for iPhone and Android users. This app is simple to learn, due to its intuitive interface. You can edit and cut videos in just a few taps. Add some transitions and sounds from the large built-in library and your video is ready to share.\r\n\r\nPros: Simple and very easy to use.\r\n\r\nCons: Can be a bit glitchy.\r\n\r\nBest for: When time is of the essence and you need to edit a video quickly.\r\n\r\nGoPro Reviews: Check out GoPro user reviews\r\nBest Free Video Editing Apps for Instagram\r\nWe all love Instagram. But, as an ecommerce store owner you know the importance of making your brand look professional. Take your Instagram stories to the next level with these video editing apps. By the way, all the mobile video editing apps listed above also work great for Instagram, too. These video editing apps, however, have been designed specifically with the Instagram platform in mind.\r\n19. Magisto\r\nAvailable on iOS and Android.\r\n\r\n\r\n\r\n \r\n\r\nMagisto is an award-winning AI video editor. Add your photos, video, music, and whatever else you want to include and it will automatically edit and create your video. And the results are pretty impressive.\u00a0\r\n\r\nBy choosing the type of story you want to tell, Magisto can save you lots of time, using its smart video editor to deliver you a professional video. Great for quick Instagram posts. It makes it look like you spent at least a couple of hours editing your story.\r\n\r\nPros: The AI results are truly impressive.\r\n\r\nCons: You sacrifice some editing control for speed.\r\n\r\nBest for: Quick, professional looking video edits.\r\n\r\nMagisto Reviews: Check out Magisto user reviews\r\n20. Boomerang\r\nAvailable on iOS and Android.\r\n\r\n\r\n\r\nBoomerang, available on iOS and Android, is an app created by Instagram. This app helps you use your photos to create more engaging content. Shoot a burst of up to 10 photos and Boomerang will turn them into a mini video. Thanks to native support, you can post to Instagram straight from the app.\r\n\r\nPros: Very easy to use and share content.\r\n\r\nCons: This is pretty much a one feature app.\r\n\r\nBest for: Turning photos into engaging video content.\r\n\r\nBoomerang Reviews: Check out Boomerang user reviews\r\n21. Anchor Video Maker\r\nAvailable on iOS and Android.\r\n\r\n\r\n\r\nAnchor Video Maker, available on iOS and Android, is great for making audio content much more engaging. Don\u2019t let those audio files go to waste: awesome videos can also start life as soundbites. This app automatically transcribes your audio files or podcasts into Instagram friendly videos. Check out this article, for a demo, tutorial, and download links.\r\n\r\nPros: Make audio files shareable.\r\n\r\nCons: Automatic transcription still needs proofreading.\r\n\r\nBest for: Turning audio files into social shares.\r\n\r\nAnchor Video Maker Reviews: Check out Anchor Video Maker user reviews\r\n22. Hyperlapse\r\nAvailable on iOS only.\r\n\r\n\r\n\r\nHyperlapse is great for time-lapse videos. This app was created by Instagram, so it really does have that platform in mind. By condensing a lot of time into a short video, Hyperlapse can create interesting videos for your followers. This app also does away with the need for tripods due to its impressive stabilization technology.\r\n\r\nThis type of time-lapse video could work great to show how a product is made. When you\u2019re done with your timelapse video you can share it straight to Instagram. You can also speed up your time-lapse by up to 12x.\r\n\r\nPros: Stabilization technology means you don\u2019t need a tripod.\r\n\r\nCons: iOS only; may take a couple of attempts to get great results.\r\n\r\nBest for: Shooting stunning time-lapse.\r\n23. Apple Clips\r\nAvailable on iOS only.\r\n\r\n\r\n\r\nWhile some native Apple apps fall short, Apple Clips is one of the good guys. This app covers most of your video editing needs for Instagram. You can stitch clips together, and edit your timeline.\r\n\r\nTwo of the coolest features are the ability to edit your background and give your content a comic book feel. The next awesome feature is Live Titles: Just record a video and Apple Clips adds captions automatically while you speak that are in sync with your voice. After you\u2019re done just go back and edit the titles to make sure they are correct.\r\n\r\nPros: Quick and easy to use; Live Titles feature.\r\n\r\nCons: iOS only.\r\n\r\nBest for: iOS users looking for quick, interactive, Instagram friendly editing software.\r\n\r\nApple Clips Reviews: Check out Apple Clips user reviews\r\n24. FilmoraGo\r\nAvailable on iOS and Android.\r\n\r\n\r\n\r\nLast but not least we come to FilmoraGo. FilmoraGo is a solid video editing app without any watermarks or paid subscriptions. Add music, transitions, and trim video clips all from within the app. You can easily add themes, text, and titles to your videos. There is a desktop version starting at $44.99 a year, but you can still get a lot of editing joy from the free mobile app.\r\n\r\nPros: Great for basic mobile video editing.\r\n\r\nCons: Not quite as good as the desktop version.\r\n\r\nBest for: Adding text, themes, and overlays to customize your videos.\r\n\r\nFilmoraGo Reviews: Check out FilmoraGo user reviews\r\nSummary: Best Free Video Editing Software\r\nUse the free video editing software in this list to start creating stunning videos today. Boost your ROI and maximize your ad spend by creating product videos and ads that present your brand in a visually appealing way.\r\n\r\nSo, let\u2019s summarize and take a look at the video editing software that best suits your needs.\r\n\r\nWhat video editing software is the best for beginners?\r\n\r\nAvidemux, Openshot, VideoPad\r\n\r\nWhat video editing software to use for advanced projects with 3D animation?\r\nBlender\r\n\r\nWhat video editing software to use for 4K, HD video projects?\r\nShotcut\r\n\r\nWhat video editing software is best for Windows-based editing projects?\r\nVSDC\r\n\r\nWhat video editing software is best for Mac users getting started with video editing?\r\niMovie\r\n\r\nWhat video editing software is best for video splicing?\r\nMachete Lite\r\n\r\nWhat video editing software is best for uploading vlogs to YouTube?\r\nHitFilm Express\r\n\r\nWhat video editing software is best if you need to correct colors?\r\nDaVinci Resolve\r\n\r\nWhat video editing software is the best to modify and convert videos, extract audio from video clips, and embed videos to websites?\r\nFreemake\r\n\r\nWhat mobile app to use when you need to edit a video quickly?\r\nSplice, Quik, Adobe Premiere Rush\r\n\r\nWhat mobile app is best for capturing videos horizontally?\r\nHorizon\r\n\r\nWhat Instagram video editing apps are the best for quick video edits?\r\nMagisto, Apple Clips\r\n\r\nWhat Instagram app is best for turning photos into video content? \r\nBoomerang, available on\u00a0iOS\u00a0and\u00a0Android\r\n\r\nWhat Instagram video editing app is best for turning audio files into social shares?\r\nAnchor Video Maker, available on\u00a0iOS\u00a0and\u00a0Android\r\n\r\nWhat Instagram video app is the best for shooting time-lapse?\r\nHyperlapse\r\n\r\nWhat Instagram video app is the best for adding text, themes, and overlays to customize videos?\r\nFilmoraGo\r\n\r\nTake your Instagram stories and YouTube videos to the next level by using these video editors to quickly achieve professional results.\r\n\r\nHappy editing!\r\nWant to Learn More?\r\n\r\n \t17 Best Photo Editing Apps for iPhone and Android in 2020\r\n \tHow to Use Photoshop: Photoshop Tutorials for Beginners\r\n \t10 Easiest Image Resizer Tools to Resize Images Online for Free\r\n \t10 Youtube Stats Every Marketer Should Know in 2020 [Infographic]\r\n\r\nDo you have your own recommendations for the best video editing software? We would love to hear from you in the comments below.