By: Andrew Roach May 23, 2017 Topic: Analytics

Ecommerce is a competitive field to be involved in, and it can be difficult for some entrepreneurs to assess how successful their businesses are. When you’re assessing the success of your store you may opt to analyze the amount of sales which you’ve made, the amount of revenue your...

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By: Nicole Martins Ferreira May 22, 2017

When building out your online store, you need to find a way to differentiate yourself from other brands. By doing things differently, your store will have a competitive advantage. Whether it’s a highly optimized site that has higher conversions, or a more personalized experience for the customer, your store...

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By: Andrew Roach May 17, 2017 Topic: Email Marketing

As an ecommerce entrepreneur, it’s essential that you optimize your marketing efforts. Marketing campaigns will drive your business’ growth, and helps you to draw the necessary mass of potential customers to your store. One great marketing tactic, which is often underutilized by ecommerce entrepreneurs, is the email newsletter. If you...

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If you’ve ever looked at your abandoned checkouts under ‘Orders’ in your Shopify store you might be overwhelmed by how many customers are abandoning their carts. According to Baymard, 69.23% is the cart abandonment rate for the average online store. Despite the high number, it is possible to recover...

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By: Andrew Roach May 08, 2017 Topic: How to Find a Product

Finding products to sell in your online store can be a difficult process, especially if you’re new to ecommerce. It’s critical that you fill your store’s inventory with high-quality products which you can sell at an affordable price point for your customers. One of the easiest ways you can...

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Creating a customer loyalty program allows you to recognize your customers for their loyalty to your store. Whether they’ve purchased from you once, or they’re on their hundredth visit, it’s important to appreciate every customer who engages, visits, or buys from your store. According to Harvard Business Review, acquiring...

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By: Andrew Roach May 03, 2017 Topic: How to Start a Business

Entrepreneurs across the globe are taking advantage of a new niche of ecommerce known as ‘free plus shipping’. The free plus shipping method can be very lucrative for businesses, and it’s a great way to sell high-quality products to your customers at an affordable price point. We’ve created this...

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By: Andrew Roach April 24, 2017 Topic: Business Development

If you’re an ecommerce entrepreneur then you’ve likely already experienced the difficulties which come with managing your store’s inventory. It’s often a time consuming and laborious process, but it’s an essential task for ecommerce entrepreneurs. You may feel that you’re better off dedicating your valuable time to tasks which...

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By: Andrew Roach April 20, 2017 Topic: Video Marketing

The majority of ecommerce entrepreneurs are under the impression that creating a YouTube account for the business which has compelling video content is a difficult, arduous process. In fact, only 9% of all small businesses in the United States have a YouTube account which they actively use to help...

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Making $100,000 a year in revenue seems impossible when you’re starting your ecommerce journey. You might say that only the rich or highly educated can make that amount of money, but don’t let negative thinking hold you back– in business, anything is possible. Making $100,000 a year and working...

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