By: Nicole Martins Ferreira January 09, 2017

The goal of an ecommerce store is to make money. When you increase average order value, you make more money from each transaction making your store more profitable. Average order value is the average dollar amount a customer spends when placing an order on your store. You can calculate...

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By: Tomas Šlimas December 09, 2016

In this article, you’ll learn how to get more sales with ecommerce conversion optimization. According to Jeffrey Eisenberg, 2x NY Times best selling author, “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” By combining different ecommerce conversion optimization techniques, you can double...

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By: Nicole Martins Ferreira December 08, 2016

With Oberlo, you have access to millions of products. It can be a bit frustrating to find that your competitors are selling and have access to the exact same products as you. However, there is a clear cut way to stand out when you’re selling the same products as...

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By: Paula Borowska December 04, 2016

What is guerrilla marketing? Guerrilla marketing a quick and budget-friendly way to generate a lot of buzz for your company.

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By: Juste Semetaite December 02, 2016

This non-technical, step-by-step SEO tutorial for beginners will give you the courage to tackle the topic of SEO optimization head on.

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By: Juste Semetaite November 30, 2016

Can Instagram ads level the playing field between big brands and small ecommerce stores? Read this guide on Instagram ads to learn all you need to know about them.

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By: Ivan Kreimer November 28, 2016

If you would like to get more of your visitors to make a purchase from your store, then using coupons might be the answer you were looking for. Learn how you can start using Shopify coupons and make more sales right away.

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By: Paula Borowska November 25, 2016

Email is still the best marketing channel to reach your audience. Using these email marketing templates will help increase your customer engagement.

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By: Paula Borowska November 23, 2016

Secrets are just simple things that are often overlooked. This post is made up of five tips on improving your Instagram marketing strategy.

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By: Paula Borowska November 22, 2016

You can't always come up with new Instagram posts ideas alone. Take a look to get inspired by different companies using Instagram to post fantastic photos.

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