Driving traffic to your ecommerce store helps bring in potential customers to land you that sale. Many spend their time perfecting the appearance of their store and fail to do what really matters: marketing. Some of the tactics in this article will require a lot of experimentation while others while require a time commitment. However, if you’re serious about the future and growth of your business it’s essential that you drive traffic to your online store no matter how much work it is. Here are 7 ways to drive traffic to your ecommerce store:
1.Drive traffic to your ecommerce store with Facebook Ads
Facebook Ads are one of the best ways to drive traffic to your ecommerce store. It isn’t easy and it requires a bit of experimentation. However, once you find your winning ad, things get a whole lot easier.
You’ll need to test several things when creating an ad. You’ll need to test various products, copy and images to find one that converts well on Facebook. Also, remember to test different types of Facebook ads. For example, I find boosting posts brings in more traffic and generates more sales for one of my stores than a Facebook ad for conversions.
Making sure you have a vibrant or attention-grabbing, high res picture that stands out against Facebook’s platform is essential. The purpose of the image in the ad is to appeal to someone to make an emotional impulse buy.
Look at the picture below, an adorable baby wearing a headband would be a great impulse buy purchase from pregnant woman who’s purchasing things for her future baby. Since she’s still pregnant, when she sees another baby she becomes emotional making her perfect for an impulse buy. Ads featuring impulse buy products help drive traffic to your online store. You’d want to photoshop the brand name out of the image before creating the ad though.
When creating the ad, you’ll want to include the price in the post to ensure your leads are qualified. If they’re unaware of the price beforehand, they may abandon the cart or bounce right off the page.
A tool I regularly use is fb-search.com. It allows you to see boosted post ads of your competitors and posts related to your niche. This will allow you to see what type of ad or post gets the most engagement. Also, you can search for posts of for specific brands or keywords. For example, if you search Walmart, you’ll find posts from Walmart. However, you’ll also find posts of people talking about Walmart so you can find out what people are saying about the brand. Also, feel free to look up your own brand on it to see what people are publicly saying about you on their personal Facebook pages.
Make sure when creating Facebook ads that you set up a pixel and retarget your visitors. Some may be more likely to buy from your brand the second or third time around.
2. Drive traffic to your online store by writing blog content
It may take a few months of consistent effort to see results but creating blog content can organically drive traffic to your online store. It can take at least 4-6 months for articles to start ranking in the search engines. This is especially useful if you’re on a tight budget. However, blogging requires patience and commitment for a long time to drive traffic to your ecommerce store.
You’ll need to make sure you have an SEO plug-in on your store to ensure that your blog posts are highly optimized. Your blog posts need to be at least 1500 words. You’ll also want to make sure that you post videos, images and links to other blog posts. The more content in your blog posts the more likely you are to rank in the search engines.
A trick I do to drive traffic on my ecommerce store is that I mention public figures in my niche in my blog posts. Then, I contact them to let them know I featured them. I’ll casually mention in the email that they can share the article with their audience if they want but no pressure. Most of the time, they’ll share it with their audience. If you have a retargeting ad going, converting the one time traffic is even easier (and cheaper).
A tool I use to help me figure out popular topics, within my niche, to write about is Buzzsumo. First, enter your niche into the search bar. Then, look at the social shares and engagement to determine which topics you can write about on your blog.
You’ll need to share your blog post on social media to get more reach out of your audience. In the beginning, posting content on social media won’t get much engagement. However, keep doing it so people know your store is still active. Use hashtags to give your blog posts a better chance of driving traffic to your online store.
3. Include a CTA in all social media posts to drive traffic to your ecommerce store
Every post on social media should direct people to a blog or product page. Even if you’re posting a picture that has nothing to do with your products, you should add a reminder to check out your website.
There have been times when I posted something just for fun and didn’t tell people to check out our website. When your post gets 50,000 views and there’s no link to your website, you’re going to regret it. I know I have.
You never know what type of post will go viral. Sometimes, you try really hard to create a viral post and it gets no engagement. Other times, you don’t try at all and your account explodes. Always direct people to your website to drive traffic traffic to your ecommerce store.
4. Constantly ask for customers to leave reviews to drive traffic to your online store
Customer reviews have two purposes: help convert buyer and improve your search ranking. The reason why product reviews are great for driving traffic is because Google will keep crawling your product page to see if there’s new content. Most don’t regularly update product pages. Yet, with product reviews customers are adding content to your page for you keeping it fresh. Thus, the more reviews your product gets, the more content on your page. Also, it shows that your page is still active. It’s a long-term SEO play but worthwhile in the end.
In addition, customers who leave positive reviews are more likely to let their friends know about their purchase. The Product Reviews Addon app, in the Shopify app store, allows customers who leave a positive review to share their review on their social media. If their network sees the post, they may be more likely to buy the reviewed product from your store.
5. Send free samples to magazines, bloggers and influencers to drive traffic to your ecommerce store
Building out your referral traffic is a must when starting out. Magazines, bloggers and influencers have large audiences who may be interested in buying your product. Sending free samples is the easiest way to convince big publications to consider your brand.
When emailing the magazine, keep in mind that they get countless product pitches every day. You’ll need to be to the point and personal. Here’s a sample email you can send:
I loved your recent post about [post topic]. It’s articles like yours that have kept me hooked on [Publication Name] for years. I recently launched a new product on my store [Store Name]. The [product name] is currently our best-selling product. [Add compelling selling feature or quick description]. People can’t get enough of it. I think [Publication Name]’s audience would love it too. If you’re interested, I’ll send you a free sample so you can check it out for yourself.
Here’s the product page: [add link]
Hope you have a fantastic day!
You can also attach a press release with the email if you send to a publication. The press release details more information about the product and company. It isn’t usually necessary if you email a blogger or an influencer.
If the person doesn’t get back to you within three days, send a follow-up email. Most usually respond the second time around if they’re interested. After samples have been received, follow up again to ask if they have any questions or need any other information from you. Make sure they include a link back to your website in the post to drive traffic to your ecommerce store.
6. Master email marketing to drive traffic to your ecommerce store
Email marketing can easily drive traffic to your online store. If you’ve had a few customers but don’t haven’t actually tried building a list, you can contact former customers who ticked off that they’re interested in marketing.
Most neglect their own customers. Instead, they focus on getting new customers. This is a huge mistake. Customers have already purchased from you. They know your product quality. They know your brand. They’re more likely to buy from you again. Getting them to buy from you is much easier (and cheaper) than trying to get new customers. Retention is just as important as lead generation.
To build out your email list, encourage your potential customers to opt in for a free digital product. For example, if you sell arts and crafts products offering them a free printable or ebook via email is a relevant offer they’d opt in for.
Once you’ve built out your email list, you’ll need to contact your customers regularly, such as once a week. You might share blog posts, new product additions and special sales via email. This will help drive traffic back to your ecommerce store.
7. Write guest posts on other blogs to drive traffic to your online store
Writing guests posts on niche blogs can help drive traffic to your ecommerce store. However, to get your content featured on a guest blog it needs to provide value to the blog’s audience. Some blogs will set really strict rules. Don’t be intimidated by it. It usually means they have a big audience and don’t want to risk losing them.
You’re going to have to ensure you don’t add product photos or make a sales pitch as your guest blog. If you focus on providing content people love, it’s more likely to get shares and click throughs to your website. A person who checks out your website from another blog may not be ready to buy. Thus, you’ll need to make sure you have a retargeting ad running to better the odds of an eventual conversion.
What marketing activities have helped drive traffic to your ecommerce store? Share in the comments below!