03Oct
By: Tomas Laurinavicius October 03, 2016

As an eCommerce store owner, you already know the power of email marketing. But with so much competition in the industry, you might be overwhelmed with all the choices you have. It’s hard enough to keep track of all the email marketing platforms and strategies, let alone find time to compare all the providers. In the end, you’ll want to pick the solution that works best for your business, helps achieve your goals and includes easy integration with your favorite eCommerce platform.

Today we’ll cover some of the most popular email marketing platforms for you to consider.

Soundtest

Soundest positions itself as super easy email marketing specifically tailored for eCommerce. It works with Shopify, BigCommerce, Tictail and any other eCommerce platform via API. It’s the most popular app on Shopify that caters to your email marketing needs, so you’d better pay attention to this one.

It’s powerful “campaign booster“ feature will automatically segment and re-send the email to recipients who haven’t opened the first newsletter. Because sometimes inboxes get over-flooded with new emails.

This doesn’t mean that your email wasn’t relevant to the customer, just that it didn’t arrive at the right time. Campaign booster takes advantage of that by sending a repeated newsletter. Super helpful for those limited-time offers, when you really know that your subscribers are getting great value out of this deal. Premium plans start at $10/month for up to 500 subscribers and 15,000 monthly emails.

Email Marketing Platforms: Soundest

Try it out now with Shopify.

Klaviyo

Klaviyo is one of the leading email marketing platforms for eCommerce with deep Shopify integration that’s tied directly into your store, making email easy, automated, and effective. It includes product recommendations features that display unique sent to products relevant to every email recipient. Segmentation options that allow you to campaign to users who viewed a particular product in your store or asked a question about it in support.

Other key features include not one, but multiple abandoned cart follow-ups ensure that your potential customers turn into real ones. Want to also target customers via ads? Not a problem, Klaviyo allows you to easily integrate Shopify customers with Facebook Custom Audiences. Prices start at $25/month for up to 500 subscribers and 3,000 emails.

Email Marketing Platforms: Klaviyo

Try it out now with Shopify.

Rare.io

If you’re looking for an email marketing platform to send out beautiful, responsive emails that are displayed perfectly across all device types and clients – Rare.io just might be the answer. Key features include personalized recommendations and custom coupon codes. You’ll be able to target customers based on pre-existing segments that are based on coupon usage or location of the potential customer. With a built-in A/B testing feature, rare.io promises up to 11x the click and up to 44% more orders than traditional email. Rare.io is free for up to 99 subscribers and unlimited emails.

Email Marketing Platforms: Rare.io

Try it out now with Shopify.

Kevy

The age of one-size-fits-all is over. Customers want to experience a personal connection with the shops they interact with online. That’s where Kevy comes in. Kevy helps you personalize your marketing to turn visitors into customers.

Like you, Kevy realizes that email marketing is extremely powerful. Yet online retailers need additional tools that are not included with the traditional email marketing platforms or come with a hefty price tag. Key features include dynamic lists, transactional and cart recovery emails, personalized pop-up offers, behaviour-based triggers as well as revenue tracking. Prices start at $250/month for up to 8,000 subscribers and unlimited emails.

Email Marketing Platforms: Kevy

Try it out now with Shopify.

MailChimp

MailChimp is one of the leading email marketing solutions out there. When talking about email marketing, it’s impossible not to mention them. With Mailchimp, you’ll have the power to connect your email list and purchase data, segment based on purchase history and create abandoned cart automated campaigns.

With their impressive template selection, which consists of hundreds of ready-made, responsive templates – you are guaranteed to find a starting point for your welcome email, cart abandonment email or product recommendation email. Mailchimp is free for up to 2,000 subscribers and 12,000 emails per month.

Email Marketing Platforms: MailChimp

Try it out now with Shopify.

Aweber

Aweber enables you to create beautiful, professional-looking newsletters with powerful email marketing tools. With powerful segmentation that allows you to narrow your list down to those, who opened specific product page, clicked a certain link in an email or purchased and spent a specific amount. More than 700 templates to match the view of your store and kickstart your email marketing automation. Prices start at $19/month for up to 500 subscribers and unlimited emails.

Email Marketing Platforms: Aweber

Try it now with Shopify.

Emma

With Emma, you’re getting access to a world-class email service provider that ensures a two-way synchronization of your customer data, smart segmentation tools and powerful analytics. Key features include drag & drop design tools, built-in mobile-ready templates, autoresponders and smart features like A/B/C subject line testing. To top it off, Emma boasts a 99.2% delivery rate thanks to years of building relationships with all major ISPs. Prices start at $89/month for up to 10,000 subscribers.

Email Marketing Platforms: Emma

Try it now with Shopify.

Campaign Monitor

Campaign Monitor lets you send emails your customers can’t ignore. It’s easy-to-use, professional grade email marketing and automation for fast-growing businesses. Campaign Monitor provides customized pre-built segments out of the box, including newsletter signups, high spenders, first-time customers, and repeat customers. With powerful segmentation like this and zero setup time – you can start sending relevant campaigns in no time. Prices start at $9/month for up to 500 subscribers and 2,500 emails.

Email Marketing Platforms: Campaign Monitor

Try it out now with Shopify.

Drip

Drip is not your typical email marketing software. As the name suggests, it’s main focus is creating and executing automated emails. Pre-defined emails that will be sent out on a schedule if certain conditions are met.

What really sets Drip apart from the rest is the visual campaign builder feature. With visual campaign builder, people without development background can set all kinds of conditions, triggers and events in an easy-to-grasp visual way. Perfect for nurturing your leads, upselling existing users and more. Prices start at $1/month for up to 100 subscribers and unlimited emails.

Email Marketing Platforms: Drip

While Drip doesn’t have an integration with Shopify, you can use a workaround and connect them using Zapier.

EmailOctopus

While EmailOctopus doesn’t have a cool integration with Shopify or an impressive list of features, it does have one advantage that warrants it being mentioned in this list. It’s built on powerful Amazon’s Simple Email Service, which makes it the cheapest solution mentioned in this post. Perfect for those broadcast campaigns, when you’re sending an email to all customers in your list.

Consider this service if you’re satisfied with the bare bones: simple analytics and subscriber list management. Prices start at $0/month (doesn’t include Amazon fees) for up to 1,000 subscribers and unlimited emails.

Email Marketing Platforms: EmailOctopus

EmailOctopus doesn’t have an integration with Shopify, but they do have a beta Zapier connection in the works.

Ready to pick from these email marketing platforms?

Now that you know all the major players on the market, you’re better equipped to pick one of many email marketing platforms that will work for you. Use another provider for your store? Let us know in the comments section below.

  • Alicia Thomas

    Thanks for including Klaviyo in this roundup! 🙂

  • Sienna

    Nice list, though it’s missing GetResponse. They also have a nice marketing automation solution.

  • Hey Thomas, superb comparison has been put down by you in this blog. E-commerce business is one of those business which requires email marketing channel the most to promote their brand. Therefore, choosing the right email marketing platform becomes a very task indeed. I can say this since our company is also into e-commerce business. However, we have adopted to use a hybrid email marketing solution called EasySendy Pro which though quite new to the market but has proved to be very effective in terms of service as well as cost. This tool has a whole lot of features that has made our email marketing campaigns quite successful leading to a higher email open rate and click through rate. I would like to know what are your takes on hybrid email marketing solution?

  • Ralf Wolf

    What about esend.io? As far as I know, it is better than EmailOctopus. EmailOctopus has some issues with poor quality service. Can you give a look at esend and make a recommendation about it?

  • disqus_NEWckzs1KG

    Thanks! for this great article..for me GetResponse is working very well, also I found a completely beginner friendly list here: http://www.dailyincomeguide.com/best-email-marketing-platforms/

  • Revarder

    Hi Tomas

    You may be interested in participating in the contest on my website, as I’m looking for people who write an in-depth review about (and for) Mailigen (which is an email marketing provider). The most valuable reviews will get a reward.

    If you’re interested, you can check it out here: http://revarder.com/mailigen-2nd-contest/

    Best,
    Gabor

  • Kaseworth

    We moved our Shopify store to Cart.Care (https://www.cart.care) coz the complexity and price of the others was spinning out of control.

  • Lea

    How does that work with ecommerce though? I’m having a DIFFICULT time getting things set up the way I want it for automation. I moved from Aweber, but I’m thinking that was a mistake and I may need to move back.

  • Lea

    Hi Sienna,
    How are you using GetResponse for email automation. I’m currently having trouble with it as there is a delay with importing contacts, I can only have one shop integrated, whereas with Aweber I could have multiple, the dashboard is difficult to navigate, I can’t populate social media into my newsletters without creating snippets, but I have to have EACH logo as a seperate snippet, and I could go on and on. I love what they are capable of for someone in the service business, but it’s not up to speed for a busy ecommerce platform. Thoughts?