60 Facebook Statistics Marketers Need to Know

When it comes to your marketing budget, you need some facts to backup an increase in time and money spent on specific strategies, such as social media marketing. Whether you’re trying to convince yourself or your boss that Facebook is worth the effort, we’ve got you covered. In this post, we’re going to look at the 60 most interesting Facebook statistics you need to inspire your Facebook marketing campaign. Best of all, this post contains the most recent data (2015 and up) as well as studies shared by Facebook itself.

Facebook Statistics – Usage

First, let’s look at some general usage statistics for Facebook itself, including numbers direct from Facebook, Apple, Google, and the Pew Research Center. This will give you an idea of how many people are using Facebook on a regular basis, how often, and via what platforms. There won’t be any doubt after reading these numbers that Facebook is, in fact, the top social media network.

Facebook Statistics – Demographics

Next, let’s look at some demographic data about the active users of Facebook. Who they are, where they are, what they do, how much they make, and much more.

Facebook Statistics – Messenger

Facebook Messenger is proving to be as powerful to businesses looking to reach their target audience as the main Facebook platform. Here are stats from Facebook, Apple, and Google to tell you just how popular Messenger is and how important it could be for your business.

Facebook Statistics – Content

Looking to create content for your Facebook audience? Here is data about Facebook stories, headlines, and more.

Facebook Statistics – Mobile

Mobile users are starting to eclipse desktop users on many levels. Here is some statistics from Facebook about their mobile users that you can use to create better content and business on Facebook for your desired mobile audience.

Facebook Statistics – Video

If you make videos or want to broadcast live video, then these Facebook statistics should help you determine the best video content for your audience and why they should be posted

Facebook Statistics – Buying

Facebook not only monitors activity on Facebook, but connects with other data providers to determine their user’s purchasing behavior. Here is some data to convince businesses that Facebook can be an important part of their buyer’s shopping journey.

Facebook Statistics – Advertising

Looking to advertise on Facebook? Here are some statistics to convince you that it’s a good idea and how to do it.

Did any of these Facebook statistics surprise you? Let us know in the comments!


Categories: Marketing Your StoreSocial Media Marketing
Kristi Hines: Kristi Hines is a freelance writer and certified online marketing specialist. Her work has been featured in the top publications including Content Marketing Institute, Search Engine Journal, and Social Media Examiner.
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