12Jun
By: Nicole Martins Ferreira June 12, 2017

Learning how to market a product can help you grow your store’s sales quickly. When you begin to master how to sell a product online, you give your business a chance to succeed. You’ll need to experiment with different tactics to understand your target audience and market your product to them. In this article, you’ll find 21 effective marketing tips to skyrocket your store’s sales.

How to Market a Product: Influencer Blogging


If you’re just starting your online store and need to drive more traffic, influencer blogging is one of the most effective marketing tips. You’ll first need to make sure you have a blog retargeting ad running on your online store. Fortunately, they’re really affordable. Then, you’ll need to regularly write content on your store’s blog mentioning influencers in your niche. You might create an article about the best experts in your niche, quotes from an influencer in your niche, or other articles that mention someone with a big following. You’ll then share it with them on social media. Some people will share it with their audiences (but don’t get offended if someone doesn’t). When they share it with their audience, you’ll get free traffic from them which you’ll be monetizing with your retargeting ad. Remember, your retargeting ad should be a picture of your most popular product to ensure best results.


How to Sell a Product: Monetize Contests and Giveaways


Hosting contests and giveaways is a great way to grow your email list. After the contest ends, you’ll be able to continue marketing to the people on your email list who happily subscribed in hope that they’d win a prize. Not winning a prize can be discouraging – fortunately, there’s an easy solution. Tell your customers there’s one big prize they can win. When you go to send an email to the people who didn’t win a prize, send them an email saying they’ve won a runner-up prize. The runner-up prize will be a small gift card to your store that has a minimum spend required so that people don’t take advantage to get something for free. Thus, everyone becomes a prize winner, making them happy while generating you a few extra sales.


How to Market Your Product: Create a Customer Loyalty Program


The best way to sell a product is to send a loyalty program email to your customers a day after they’ve made a purchase on your store. On the link above, you’ll find the exact email template I’ve used that’s generated sales on my store. By automatically enrolling customers into your loyalty program, you’ll be able to help grow your repeat purchases on your store which helps boost your overall sales. Customers who’ve already purchased from you are more likely to purchase from you again than new customers. When welcoming your customers into your loyalty program, offer them a special discount code they can use for life. You can regularly remarket to your former customers to promote special VIP offers to continue boosting sales. You’ll want to market to them occasionally so you don’t lose your most valuable and profitable customers.


How to Market a Product Online: Create an Affiliate Program


Creating an
affiliate program can prove to be profitable for your business. You’ll only pay for the referrals who purchase from your store, making acquisition costs lower. You’ll need to offer a commission to your affiliate for bringing in that customer. A popular trend in top ecommerce stores is a ‘Get $15’ link on the top navigation of a store. Get $15 is the reward the affiliate gets for bringing in a customer. You can add restrictions such as minimum spend a customer needs to make in order for your affiliate to get the commission. Be sure to clearly outline the rules of your affiliate program with your affiliates to prevent confusion. If your supplier can add marketing materials to your packages, you can even encourage customers who’ve purchased from you to become your affiliates.


How to Market Your Product Online: Special Offers and Freebies

Including a special offers or freebies section on your website can help boost sales and email lists. Your special offers could be a page where you list all the discount codes you have running right now. While discount codes can lower your profit it can also convince a customer on the fence that today’s deal is worth buying. Having freebies under your special offers page can also help build up your email list. If you sell phone cases, you can create and give away phone backgrounds on your website. If you sell fashion, you can give away a free pair of earrings with a minimum purchase as earrings can be affordable on AliExpress.


Promote My Business: Guest Blogging

You can promote your business by writing content for other blogs. You’ll want to have a link back to your website or product in the article or in an author bio. By guest blogging, you share your niche expertise with others which elevates your expert status. The key to monetizing the traffic from your guest posts is to have retargeting ads on your store running constantly. So if a person lands on your website and doesn’t purchase, you can continue remarketing to them with your retargeting ad. When choosing websites for guest blogging focus on relevant and complementary niches. For a relevant niche, you might write guest posts on blogs within your niche that don’t have stores. A complementary niche would be one that has a similar audience but sells different products such as a sunglasses store partnering with a sunscreen brand.


Marketing Tips: Start with Niche Marketing

It’s always fun to dream about owning an everything store like Amazon or Walmart. But don’t race to it before you’ve landed your first sale. Keep a neutral brand name that doesn’t mention the niche. When you first start building your online store, focus on creating a brand around a singular niche. For example, you might start off as a jewelry store. As your jewelry store begins to rapidly grow, you can start expanding into other relevant categories such as bridal accessories, hair accessories, or fashion accessories such as scarves and sunglasses. You won’t which niche to expand into until you get to know your customers. Why were they buying your jewelry? Was it for prom, a wedding, or everyday use? As you get to know your customers, you can start testing other relevant products to find new customers and expand your brand.


How Can I Promote My Business: Build Strong Customer Relationships


Treat your unhappy customers well and treat your happy customers like your best friend. When customers are unhappy, you need to put in effort to resolve the issue and brighten their day. Imagine yourself being excited about receiving a product only to realize the quality is poor or it’s smaller than you expected or customer service didn’t resolve the issue properly. You’d likely feel frustrated and disappointed. That’s how your unhappy customer feels. Offer a refund, a small free gift and do whatever it takes to make them happy again. Because one bad experience isn’t necessarily going to ruin the relationship – especially if you worked hard to fix it.

Now let’s talk about happy customers. Do you respond to happy customers? Most store owners don’t! But they should– and you should too. If the same customer is constantly engaging with your store, build a relationship with them. Thank customers who write positive reviews. Respond to emails where customers tell you they love the product. By building a relationship with happy customers you begin to turn them into loyal customers. As customers become loyal, they’ll end up spending more money on your store while becoming the most profitable type of customer.


How to Sell Products to a Customer: Elicit an Emotional Response


To sell products online, you need to elicit an emotional response from your customers. You can do this by adding scarcity and urgency tactics on your store such as countdown timers, showcasing limited quantities and having flash sales. Doing this, will help encourage store visitors to buy right now. You can also elicit an emotional response with your copy such as product descriptions. If your product solves a problem, mentioning the problem and explaining how your product solves that problem can help urge people to solve the problem with your product. Your copy can also create urgency with words like ‘right now’ or ‘today.’ Images on your website can also elicit an emotional response. From the emotion on your model’s face to the colors you use on your website, you can lead customers through your sales funnel. You might want to do some prior research on color psychology to ensure that your eliciting the right emotions on your website.


How to Sell Products Online: Personalize the Experience


Personalization has proven to increase online sales, with marketers making as much as 20% more with a personalized website. You can personalize the shopping experience in a number of ways. You might suggest products based on a customers’ browsing experience. Sending emails with their name or welcoming them on your website such as ‘Welcome back Jim’ when a customer is logged in. You could offer them recommended sizes based on a customer’s weight and height to help them determine their best fit. Retargeting customers with the exact item they abandoned on their cart is a personalized way to recover abandoned carts. Overall, by personalizing the experience to your customer, they’ll be more likely to make a purchase.


How to Market a Product: Targeted Ads

Once you’ve built up your customer base a bit, you’ll want to continue marketing to your audience since they’re already proven buyers. You can upload your customer email list to Facebook and create ads targeting them. Since they’re already familiar with your brand you’ll need to create an ad that’s for someone deeper in the sales funnel. You can run ads with new products to avoid showing them a product they may have already purchased. You can let them know about an exclusive promotion you have that’s only for former customers giving them a special discount code like: VIPCLUB. You don’t want to overmarket to your former customers to prevent losing them. However, once every 2-4 weeks, you can run an ad for a special promotion that’s catered specifically to former customers.


How to Sell a Product Online for Free: Reuse Customer Generated Content

As your store grows in popularity, your customers will start sharing pictures of your products. Add the customer pictures on your website and repost them on your social media and tag them. When a new customer visits your website, if they see the customer photo from someone who shared it, they’ll be more compelled to make a purchase since they know what the received product looks like. They also know that others have purchased from your store and liked what they received enough to share their own pictures. It’s almost like a product review. Some customers may even leave a review with pictures on your store which you can use to share on your social media as well. It also keeps your costs low as it allows you to show off different angles and pictures of your product without having to invest in further product photography. Ask customers for permission before creating ads with their faces on it as it can make them feel uncomfortable for a high level of exposure. You can repost their pictures on social media but remember to credit them.


Promote my Business: Be Active. Everywhere.


A lot of people say they put their brand out there, but they really don’t. You can’t expect organic sales to skyrocket your sales when you’ve posted a five times on Instagram. That’s not how marketing works. You need to be on several platforms. You need to be active on all those platforms. You need to use hashtags. Responding to messages, engaging with relevant audiences, and building up strong relationships should be a part of your daily routine. You’re not going to hit a homerun with your first post. But if you stick with it, are consistent and are active online, eventually you’ll see results from your hard work. You can automate some of your posts, repost someone else’s content with credit and other tasks so that it isn’t overwhelming to grow your online presence. However, when people visit your social media, it should be active. Aside from social media, you need to put your brand out there such as guest posting, creating blog content, doing niche specific interviews and more. Make sure people know your brand exists.


Marketing Tips: Figure Out What Type of Content You Should be Creating


You can use tools like
BuzzSumo to determine the most shared articles are within your niche, on a competitors’ website and even your own website. By analyzing what type of content gets shared the most, you can work on improving the type of content you create whether it’s a blog or video. You’ll learn to create better content that provides value to your readers. By providing more valuable content, you increase your odds of having your content shared, increasing your audience size and boosting your sales. You can also use tools like CoSchedule’s Headline Analyzer to create headlines that attract higher clickthrough rates.


How to Market Your Product: Creating Gift Guides


Most people focus on creating gift guides during the holiday season, but creating them months prior to it allows your content a chance to begin ranking in search engines. If you sell lingerie, you might create gift guides for anniversaries, weddings, bridal showers, bachelorette parties, Valentine’s Day and more. If you sell men’s apparel you might create gift guides for holidays like Father’s Day, Christmas, Valentine’s Day and more. You could also create gift guides for specific audiences like gift guides for him, her, [niche] lovers, or other relevant audiences. This helps monetize your blog content by recommending products within your store. You can add a buy button for each product on your blog posts.


How to Market Your Product Online: Create YouTube Videos


YouTube has helped skyrocket ecommerce businesses like Luxy Hair. Creating regular content can help you provide value to your customers, increase your brand presence and improve your store’s sales. You’ll need to commit to creating videos regularly. In the beginning, you might want to create several videos a week and decrease it to once a week once you’ve built up a sizeable audience. If you sell unicorn brushes you could create makeup tutorials. If you sell apparel you could create styling tips videos. If you sell journals you could create videos about goal setting, organization, and mindfulness. Ultimately, you need to determine how to provide value to your customers based on your niche.  


How to Market a Product: Automate Product Reviews

Customers read reviews before making their purchase. If you’re looking to boost sales, proof that other customers have purchased your product can help increase your sales. You can use apps like Product Reviews Addon to automate building up your product reviews. It’ll ask customers to leave a product review after they’ve received it. You can also pick and choose product reviews from AliExpress to import into your reviews section such as reviews with customer pictures. The more positive reviews your store has the more likely you are to ease customers into a purchase.


How to Sell a Product: Partner with Influencers

Influencer marketing can increase your online sales when you don’t have a big audience. Finding the right influencers to partner with can be tricky for a new store owner. You’ll want to be mindful of the type of engagement shout outs get when they share a brand’s products. Are the comments about the influencer or is it about the product? Does the post get high engagement? Does the same brand repeatedly promote their product with that influencer? If they do, it’s likely because the influencer is able to convert their audience. Some influencers charge hundreds of dollars but generate few sales. You’ll likely want to work with an influencer who has at least 100k followers to actually be able to get sales as smaller audiences might not convert as well.

What marketing tactics have you done while growing your online store? Share your marketing tips to help other store owners grow their stores in the comments below!

  • Great Article! I’ll make sure i apply those tips as i build my new online store. Thumps up Nicole!

  • Nicole

    Thanks Al-Mustapha! Hope you skyrocket sales on your store!

  • Eric Sminia

    Great post! This is exactly what I am doing, especially the instagram influencers part. Trying it out now on http://www.naturalbeautywoman.com

  • cozy fish

    Thank You 🙂

  • Nicole

    You’re welcome! Hope marketing your store has been going well!

  • Nicole

    Hope things go well with your influencer marketing campaigns. Let me know if you have any questions!

  • Andy Cross Michael S

    Thank you very much