There are new marketing tactics popping up every single day. Ebooks. Whitepapers. Facebook ads. Twitter. Blogging. When you’re first getting started in the dropshipping game, it can be tough to figure out which ones you should be focusing on.
Social media marketing on Instagram is one strategy you should definitely explore. Instagram influencer marketing has helped some stores skyrocket their sales overnight – it’s that powerful. Instagram influencers have grown large audiences who, when shown the right product (that’s where you come in), will convert.
By implementing Instagram influencer marketing, you can promote your latest products, acquire new customers, and communicate directly with your existing ones. There’s a massive audience to be had on Instagram, as the site has reached 1 billion monthly active users.
Instagram can be so effective for your ecommerce business.
New marketing channels are cropping up all the time, but so are the strategies and approaches for using them. As people are exposed to more advertising content than ever, it’s important to get creative in order to stand out from your competitors. Advertising experiences must be appealing and not overly salesy. This is why Instagram influencer marketing can be such a winner for your brand. With influencer marketing, messages will get through to your target customers without coming off as too salesy – a marketer’s dream.
In this article, you’ll learn crucial Instagram influencer marketing strategies. These strategies can be used to generate store sales and build brand buzz. We’ll also give you an overview of Instagram influencer marketing and show you all the tools you’ll need to grow your store’s audience with the platform.
- Instagram Marketing – Building Your Own Audience
- Building a Following on Your Own – Tools for Building Your Instagram Audience
- Building a Following on Your Own: Marketing on Instagram by Siphoning Followers
- Instagram Influencer Marketing: What Is an Instagram Influencer?
- Instagram Influencer Marketing: How to Leverage Instagram Influencers
- Influencer Marketing on Instagram – Step 1: Find the Right Instagram Influencers
- Influencer Marketing on Instagram – Step 2: Form a Partnership
- Influencer Marketing on Instagram – Step 3: Measure Results When Marketing on Instagram
- Instagram Marketing – Putting It All Together
- Top Instagram Influencers
- Top Dropshipping Instagram Influencers
- Top Food and Nutrition-Based Instagram Influencers
- Top Photography Influencers on Instagram
- Top Fashion Influencers on Instagram
- Top Travel Influencers on Instagram
- Want to Learn More?
Instagram Marketing – Building Your Own Audience
There are two different ways to approach marketing on Instagram.
The first option for marketing on Instagram is building a large following of your own, and the second is through Instagram influencer marketing.
Building a Following on Your Own – Tools for Building Your Instagram Audience
There are a few ways to build a following organically on Instagram.
Using tools like Webstagram or IconoSquare, you can uncover the top hashtags for your particular niche. Then, you can use those hashtags selectively in your posts so that you can reach the right people.
Conducting a Webstagram search is a particularly excellent way to find popular relevant hashtags for your business without having to manually research them directly on Instagram. You can tailor your search simply by entering relevant keywords to your business into the search bar at the top of the page. Webstagram is free and easy to use, so it’s totally worth doing a quick search to identify key information relevant to your Instagram marketing strategy.
Another tactic for marketing on Instagram is making sure that you’re posting on the right days and at the optimal times. Using IconoSquare, you can uncover the exact times during which you get the most engagement and figure out the most ideal times to post. It’s another great tool for getting started with marketing on Instagram.
The image below represents some sample data you might get from IconoSquare. According to Shopify, the dark circles represent common posting times, and the light gray circles represent different levels of engagement. The ideal times to post are represented by the largest light gray circles.
Building a Following on Your Own: Marketing on Instagram by Siphoning Followers
Another effective Instagram marketing strategy you can use to build your own following is siphoning followers from your competition.
People that follow a competitor’s account have already expressed interest in the type of product that you’re trying to sell, so by siphoning that competitor’s audience, you’re almost guaranteed to build a targeted following.
To do this, go to a competitor’s account, and click “followers” to see the list of people who follow that competitor.
Next, engage with the followers by either 1) following them, 2) liking their photos, or 3) commenting on their photos. This is a super-effective technique for marketing on Instagram and growing your store’s reach.
According to an informal test run by Shopify, here’s some data on the follower count you might be able to build through this type of engagement:
- Follow: 14 percent follow back
- Like + Follow: 22 percent follow back
- Comment + Like + Follow: 34 percent follow back
But no matter what tactics you’re using to build your following from scratch, it can be pretty tough when you’re first starting out. That’s where leveraging influencer power can come in.
Instagram Influencer Marketing: What Is an Instagram Influencer?
An Instagram influencer is an Instagram user who has an established audience and is able to persuade others because of their level of trustworthiness and reach. Instagram influencers can help you build a massive audience from scratch in a relatively short period of time, and they can also potentially help you generate a lot of sales just by featuring your products on their profiles.
If you don’t have an existing follower base, you might be wondering if anyone is even seeing your posts or if it’s just a huge waste of time. It’s hard to tell what’s working and what’s not, and it takes a while to see results.
Through Instagram influencer marketing, you can get influencers in your niche with a large following to share one of your posts. This way, you can potentially get tens of thousands of targeted people to view your post overnight. This is why Instagram influencer marketing excels – you’ll have thousands of potential customers viewing your products, and they’ll be likely to convert as they trust the influencer enough already to follow them. Imagine what this can do for your ecommerce store’s growth!
Boxed Water used Instagram influencer marketing to market their philanthropic initiative The ReTree Project. They asked users to post a photo with the hashtag #ReTree, and for every post with that hashtag, Boxed Water would plant two trees.
Instagram influencer marketing also works well in smaller niches. Take the account Reading Brings Joy, an account run by just one person who pulls in thousands of likes per post. Whenever she posts about a book she’s reading, her followers are sure to check it out, a relationship that lends itself well to influencer marketing.
Now that we’ve covered an overview of Instagram marketing, here is an exact step-by-step approach you can take to use Instagram influencers to build your own following.
Instagram Influencer Marketing: How to Leverage Instagram Influencers
For entrepreneurs that are just starting out, using Instagram influencers to build a following can seem super intimidating.
How do you even know who the right influencers are? How do you reach out to them in a way that actually makes a good impression? Do influencer posts always translate to sales? The whole process can seem confusing, especially when you’re just getting started with Instagram influencer marketing.
But in reality, all it takes is the right step-by-step approach, and you’ll be nailing Instagram influencer marketing in no time.
Influencer Marketing on Instagram – Step 1: Find the Right Instagram Influencers
When employing influencer marketing on Instagram, the first step is to find the right influencers who are popular within your specific sub-niche. Using Instagram influencers who are already popular within your niche will increase the likelihood that you’ll make sales, as their followers are already engaged.
One way to increase your chances of getting good ROI through Instagram marketing is by being as targeted as possible when building an audience. For example, if you have an online store that sells formal shoes, you might want to target influencers who specialize in professional footwear for men as opposed to influencers who are in the broader niche of men’s fashion.
Choose specific hashtags and keywords that your audience would be interested in, and find posts that have a lot of likes and comments to evaluate which influencers have the most power power and reach.
This aspect of Instagram marketing can be time-consuming. You might have to go through many posts and hashtags to find influencers that are a good fit to tell your brand’s story. But it’s worth investing time into this step to do it right. If you find the perfect Instagram influencers who cater to your specific target audience, you could enjoy a pretty good ROI on your marketing spend.
On the flip side, if you pick the wrong influencers, you could wind up making a pretty expensive mistake.
Influencer Marketing on Instagram – Step 2: Form a Partnership
Once you find the right person for your Instagram campaign, it’s time to reach out and form a partnership with them. This is an integral part of your long-term Instagram marketing strategy. If an influencer’s followers see that they’re promoting the same product over and over, they’ll be more likely to trust (and purchase) the product.
Typically, Instagram influencers will have an email listed in their bio that you can reach out to. Because there’s usually monetary compensation involved, they’ll generally be willing to work with entrepreneurs whose products align with the type of content they post on their feed. It’s a symbiotic relationship.
There are a few things to keep in mind when forming a partnership.
First, make sure to send them a brief with information about the type of content that you’d like for them to post. Ideally, influencers like to have their own creative freedom when posting content, but you should give them a general idea of the type of content you’re after. One of the best ways to do this is to prepare a moodboard ahead of time.
Moodboards are collections of images that give a general sense of the type of aesthetic that you like to have for your content.
Here’s an example of a moodboard that Neil Waller uses when promoting his business Shore Projects.
One other thing to keep in mind is that you pay influencers for multiple services. Influencers create content, promote the content to their audience, and provide you with usage rights to the content that they create. This allows you to repurpose the content on your own Instagram page, blog, Facebook ads, or product pages. According to Later.com, this can cost anywhere between $500 to $50,000, depending on the audience size.
Influencer Marketing on Instagram – Step 3: Measure Results When Marketing on Instagram
Before you launch any campaign, it’s important to have a good framework in place to measure results. This way you know exactly what’s working and what isn’t.
When it comes to marketing on Instagram, you’ll want to create trackable links for your influencers. Tools like Bitly can create multiple trackable links for each influencer you’re teaming up with. You can ask influencers to paste the link in their bio and in image/video descriptions. Using this strategy, you can see exactly how much traffic they’re driving to your page.
Instagram Marketing – Putting It All Together
Marketing on Instagram has proven to be beneficial for ecommerce entrepreneurs. If your product has a high level of visual appeal, then you could potentially make thousands by using Instagram.
Building a following organically should undoubtedly be part of your Instagram marketing strategy. Since this requires a long-term approach, you can expedite the process by running Webstagram searches, planning posts with IconoSquare, and siphoning followers from competitors.
One of the quickest ways to build a large following on the platform is by leveraging the audiences of influencers. In this post, we’ve gone over what an Instagram influencer is, and we’ve provided some strategies and necessary considerations for influencer marketing.
Instagram influencer marketing is one of the most useful things that any new ecommerce entrepreneur could spend their time and money on. Try it out, and you might find it to be a great strategy for building your brand and growing your ecommerce business.
Top Instagram Influencers
Now that you know what an Instagram influencer is, let’s take a look at the most popular Instagram influencers these days. We’ve created a top 10 list of the most followed influencers to give you an idea of the current Instagram landscape and to help you understand what kind of content is being consumed the most.
4. Selena Gomez
7. Kylie Jenner
9. Leo Messi (Lionel Messi)
10. Taylor Swift
Top Dropshipping Instagram Influencers
That’s right – there’s actually a niche for dropshipping Instagram influencers! These are entrepreneurs who have gained a large following in the business world and who focus on dropshipping specifically. Since these dropshippers are also entrepreneurs, they are also considered entrepreneur influencers on Instagram.
2. Ryan Melnick
3. Kyle Russell
4. Dan Dasilva
6. Scott Hilse
Top Food and Nutrition-Based Instagram Influencers
Instagram has provided a platform for food influencers around the world to share their food and nutrition enthusiasm with their followers. These influencers range from world-renowned chefs to small cafe owners, or even people who are just inspired to share their food journey and experience. As a result, they’ve gained a following based on their influence. You can find a foodie influencer for every type of eater. Here we’ve compiled some of the top current food- and nutrition-related Instagram influencers for you.
1. Jamie Oliver
4. Kevin Curry
Top Photography Influencers on Instagram
Photography is another niche that has exploded on Instagram. It makes perfect sense – after all, Instagram is primarily a photography app. Here are five of the top photography influencers on Instagram.
1. Paul Nicklen
3. Jimmy Chin
4. Jack Harries
Top Fashion Influencers on Instagram
Fashion is incredibly popular on Instagram. There are a large amount of Instagram influencers who focus on fashion, so if that’s your niche, you’ll be happy to know that there are many options for you when it comes to Instagram influencer marketing. Here are a few of the top fashion influencers on Instagram today.
1. Alexa Chung
2. Julia Engel
3. Maja Wyh
Top Travel Influencers on Instagram
Since nature and photography are huge niches on Instagram, it likely comes as no surprise that travel is also extremely popular on the platform. Here are a couple of the top travel influencers on Instagram.
1. Alex Strohl
2. Jack Morris
Instagram influencer marketing is one of the best strategies you can use for your dropshipping business. By leveraging the power of influencer marketing, you can potentially make thousands overnight without lifting a finger.
And as you’ve seen, there are all kinds of influencers on Instagram. You can find influencers in any niche, and you can even check out what entrepreneur influencers on Instagram are doing to use their strategies for your own business.
Instagram is one of the most widely used social media networks today, and it’s steadily growing every day. If you’re not doing Instagram influencer marketing, you’re seriously missing out on a huge opportunity for your business. It’s one of the best ways to spend your marketing budget, and before you know it, you’ll be seeing hundreds or even thousands of people flock to your brand (and that means more sales).