The internet has completely changed the game.
Nowadays, it’s possible to build a business around what you love from just about anywhere in the world on virtually anything you want.
And it costs next to nothing.
This is exactly how Jiri started RingToPerfection.com.
He started the site as a hobby. All he wanted was to find the right rings, bracelets, and other accessories without paying thousands of dollars for them.
Jiri started out just by curating jewelry from different designers on his blog and quickly built a community that loved what he was sharing. Eventually, he decided to use his platform to sell his own jewelry through a dropshipping business — using a Shopify and Oberlo subscription.
How to start an online business overnight
Dropshipping is one of the easiest ways to start a business from scratch almost instantaneously.
Through dropshipping, store owners can sell products to their customers without investing any money into holding inventory. Owners can sell a product, then buy it from their supplier and ship it directly the customer.
This way, you don’t have to invest a ton of money up front into building anything, buying up tons of products, or feel afraid of taking a “leap of faith”. Instead, you can get something up and running and immediately start testing whether your ideas are good.
For Jiri, the first sales came in within a few hours of setting up a dropshipping business.
“We picked a great product to start with and have not looked back since. At first, we couldn’t believe it would start selling that quickly.” — Jiri
It is possible to set up a business around your hobby, but a lot of your success is predicated on picking the right product to sell.
Here’s how Jiri did it.
How to pick the right product to sell
Before he even started selling, Jiri already knew that he was onto something. He knew that he had something people loved and would love to buy.
Most people think that quitting your job and risking everything is the only way to “make it” in business. But in reality, you can validate your product ideas before you ever even offer your product for sale, and virtually guarantee that it’ll be a success.
The best way to validate whether a product idea is good or not is by building an audience first.
You can do this through writing content around your niche that your audience would care about, seeing if people are willing to subscribe to an email list.
Jiri did this well — he started by creating content for his target audience, people who are interested in buying jewelry.
If people are attracted to your free blog content, if they love the product photos you post on Instagram, etc then chances are, many of them are also willing to buy.
In addition to building a loyal following, Jiri picks products based on price, images, reviews, and popularity, and always browses the internet for new trends and inspiration.
As Jiri started to grow Ring to Perfection, he had add in some marketing strategies to take it to a larger level.
“The biggest source is still Facebook and Instagram, but it’s slowly shifting to Google Shopping and organic search.” — Jiri
It’s important to find the right marketing channels to tell the story of your product.
For jewelry, clothing, and anything that’s visually appealing, Instagram can be a platform that gives you huge ROI.
In fact, through Facebook and Instagram alone (primarily), Ring to Perfection does a little over $100k / month in revenue in just 3 months.
Advice to aspiring business owners
Even though dropshipping businesses can be set up in a relatively short period of time, they’re not easy to run. Like any business, it’s hard work.
“[I would recommend to] test and be patient. There is no overnight success, you have to test a lot of different things and keep hustling. When you keep working on it and listen to your customers, you will become successful.” — Jiri
Other Inspiring Stories:
- This guy’s eCommerce store went from zero to $100K+ in 3 months after a discussion on Facebook.
- From Zero to $1M in 8 Months: The Story of a First-Time eCommerce Entrepreneur
- This guy built a $800K eCommerce business. Here’s his advice.