17Apr

A payment gateway is software which facilitates, processes, and/or authorizes banking or credit card information to online retailers. It helps ensure that the customer has the funds to pay for the product so that you, the store owner, gets paid. PayPal is an example of a payment gateway which is...

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09Jan

The goal of an ecommerce store is to make money. When you increase average order value, you make more money from each transaction making your store more profitable. Average order value is the average dollar amount a customer spends when placing an order on your store. You can calculate...

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04Jan

Driving traffic to your ecommerce store helps bring in potential customers to land you that sale. Many spend their time perfecting the appearance of their store and fail to do what really matters: marketing. Some of the tactics in this article will require a lot of experimentation while others...

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