One of the most widely asked questions in dropshipping is about which products should you sell online. It is a tough question because you want to choose a product that is popular and makes you the most profit, but how do you find this product? This article will dive into this dropshipping FAQ to look at the different ways you can uncover the products you should sell online. We will outline the tips and tricks to finding products that actually sell. To come up with these kinds of online dropshipping product ideas, we will be exploring how to use Google Trends data to determine just what to sell online. The aim of this kind of research is to generate real profits through dropshipping popular products.\r\n\r\nThe article will provide you with a roadmap for generating the best dropshipping product ideas, and give you the knowledge to strategically filter out the ones which aren\u2019t worth testing. No matter if you are an ecommerce startup, or an established small or medium-sized business you will find information in this article to help you increase your profit margins.\u00a0\r\nWhy Sell Products Online with Dropshipping?\r\nBefore we delve into figuring out what to sell online, I want to offer a quick explanation of what is dropshipping and the benefits of opting for this business model. This way, you\u2019ll have a clearer understanding of the unique considerations necessary for successfully finding which things to sell online.\r\n\r\nWhat is dropshipping? Dropshipping is an increasingly popular form of ecommerce where merchants import products from third party suppliers and sell them in their online stores. This way, they can cut the costs and liabilities of stocking merchandise themselves. Dropshippers have the ability to decide their price markups and can run their businesses from virtually anywhere in the world.\r\n\r\nDropshipping also gives ecommerce entrepreneurs the freedom to stay on top of current trends because they can easily change the merchandise sold in their stores whenever they want. These are just a few of the benefits of choosing dropshipping over more traditional varieties of ecommerce. All it takes to generate some serious profits is finding the right products to sell to the right market at the right time. Now, let\u2019s explore some of the best practices for generating winning dropshipping product ideas.\r\nWhat to Sell Online: How to Find Products to Dropship\r\n\r\n1. Brainstorm Dropshipping Product Ideas\r\nYou never have to start on a blank page. Your head is already full of the best items to dropship: your hobbies, products you like, newly discovered passions. Using tools such as Google Trends can unearth new possibilities and rationalize product investments so you can plan your dropshipping business successfully. Start by tapping into the wealth of information and inspiration you already have floating around in your own brain.\r\nWrite everything down that comes to mind. It doesn\u2019t matter if you think the product will be a bestseller or not. Don\u2019t skip this step as it provides an important foundation for completing the next ones.\r\n\r\n\r\nFind Products to Sell Online Through Browsing Other Shops\r\nBack in the 1980s, Walmart\u2019s founder, Sam Walton was arrested for crawling around stores on his hands and knees. He later told a friend he was measuring the spaces between product shelves to determine how his competitors displayed their products.\r\n\r\nAt the time, Walmart was making $400M+ in sales, but Walton knew that there was more he could earn if only he could master the approaches his competitors were using to sell their products.\r\n\r\nWhen you browse other stores, look at their offerings, best selling lists, and promoted products. Many stores have a tremendous amount of data and employ entire departments to organize their sales and select their products. Use that information to your benefit. Browse a lot, and browse frequently. It\u2019ll help you come up with the best products to dropship.\r\n\r\nHere is a link list of stores and resources you should regularly review:\r\n\r\n \tAmazon Best Sellers\r\n \tEbay Daily Deals\r\n \tLightInTheBox Top Sellers List\r\n \tOberlo\u2019s List of What to Sell Online\r\n\r\nAdd to your product list any of the dropshipping ideas posted on these sites that pique your interest.\r\n2. Find the Best Dropshipping Products on Social Shopping Sites\r\nThere are over 100 million products on Polyvore and 30 million on Wanelo. Add Fancy, Pinterest, and even Instagram to the mix, and you have a very large number of products from around the world that can easily be sorted by popularity, trends, categories, and more.\r\n\r\nPeople often overlook these sites in their research, but they are valuable for drawing insights about which kinds of products are making waves on the internet from one day to the next.\r\n\r\nTherefore, I recommend setting up an account on each one of these websites. Subscribe to different categories and lists. Follow what people like the most and add those things to your list. When you\u2019re constantly surrounding yourself with inspiration, you\u2019ll quickly come up with dropshipping product ideas that have profit-generating potential.\r\n\r\nAsk Your Friends for Dropshipping Ideas\r\n\r\nThe next time you have coffee with friends, research some Google Trends data on popular products beforehand and ask their opinion about those items. Don\u2019t limit yourself to your own demographics either. Talk with friends of all ages and backgrounds to get a wide variety of dropshipping ideas and a wider range of perspectives about what stuff to sell online. You\u2019ll likely end up with dropshipping ideas you hadn\u2019t even considered, and these will make your ecommerce store that much better.\r\n3. Look Around You for Additional Ideas About What to Sell Online\r\nLook around your house, your workspace, and the places in your community that you frequently visit. Are there any products you can\u2019t live without? Which products would make your life easier? Is there anything that is hard to find in the supermarket or at local shops? The answers to these questions could hold the key when your aim is to sell products online that will actually turn a profit.\r\n\r\nConsider this: Howard Schultz came up with his coffee shop idea on a trip to Italy and later called it Starbucks. Lots of dropshipping product ideas can definitely come to mind while traveling, it\u2019s equally possible to spot them locally in everyday life. Start using your daily life as its own databank for product ideas. Stay alert and spot opportunities. Once you adopt this mindset, you will begin to see hundreds of products and dropshipping ideas each day.\r\n\r\nWhen you\u2019re being active with your ideation you\u2019ll quickly come up with a list of the best dropshipping products for your store. So, be observant, carry a notebook, and remember to write everything down.\r\n\r\n\r\n\r\nSites to Avoid When Coming Up With Dropshipping Ideas\r\n\r\nWhen coming up with your list of products to sell online, I suggest you don\u2019t look at sites like SpringWise.com or TrendHunter.com. It\u2019s not that they are inherently bad. In fact, they are great for other purposes. When it comes to generating product ideas and deciding what items to sell, however, product trend sites publish ideas that are often out of reach for the average merchant because, oftentimes, too many have already jumped on the bandwagon with selling these items. In other cases, these products are simply too difficult to obtain for dropshipping purposes. They\u2019ll provide you with good dropshipping product ideas, but they might not necessarily be right for your store. For example, how would you import and promote Wearable Sleeves that Help Stroke Victims Recover or Herb Inspired Fragrances with dropshipping?\r\nWhat to Sell Online: Deciding on Top-Selling Products\r\nNext, we will be covering how to narrow down your dropshipping product ideas list by filtering them under the following considerations so that it only contains the very best dropshipping products.\r\nNote that your dropshipping ideas list will be ongoing as you continue to draw inspiration and discover new product trends.\r\nAnyone can import dozens of popular products their stores in just a few minutes. The tricky part is knowing how to figure out what items to sell online based on what will also fit with your marketing campaigns, display well on your homepage, and generally make sense within the context of your brand. These kinds of top-selling products are called \u2018Alpha Products.\u2019 They are items that draw lots of traffic to your store. After you have determined your Alpha Products, it takes no time at all to fill in the rest of the store with cross-selling, upselling, and related products.\r\n\r\n\r\n\r\n \t\r\nThink Niche to Find Dropshipping Product Ideas\r\nWith the rise of dropshipping, niche shops have become the trend. Niches have since turned from an ecommerce novelty to a proven, successful strategy.\r\n\r\nIt makes sense. There\u2019s no use in fighting with the big stores for potential customers\u2019 attention. Avoid categories that are too broad or general. The masses are already exposed to thousands of offers daily.\r\nInstead, look to supply niche products that are underserved by the larger players. For example, there is no specific interest group for a normal belt, but you can easily tell that cycling gear will resonate well with cycling enthusiasts. Find your niche. If you can come up with niche dropshipping product ideas, you\u2019re already more likely to turn a profit when you sell products online.\r\n \t\r\nThe \u2018Stay Away\u2019 Categories When Finding Products to Sell Online\r\nEven if some of the products in this category may overlap with niche products, it\u2019s essential to narrow down your product selection by excluding items listed in the \u2018stay away\u2019 categories.\r\n\r\nSome product categories have grown significantly over the last decade, and there are already too many strong players and smaller shops out there supplying these items.\r\n\r\nJust look at the ecommerce growth rates: books and the jewelry certainly aren\u2019t making the cut. More than 80% of Americans say they\u2019ve bought electronics or apparel online in the past three months, which means they already have their choice of trusted store.\r\n\r\nCross off the following general categories from your idea list: books, jewelry, electronics, and clothing. You\u2019ll need to be more specific by finding a niche.\r\nPlease note: I don\u2019t suggest crossing out these categories entirely. You could sell plus size women\u2019s clothing, men\u2019s clothing, custom hiking/cycling electronics gear, or jewelry hidden in candles. I suggest you pay more attention to finding an interesting subcategory that will make your store unique. Don\u2019t fall into the trap of selling items in general categories.\r\n \t\r\nIdentify Online Products That Customers Will Buy Repeatedly\r\nSometimes once-off online orders are the best but if you are choosing products with small profit margin relying on many people buying your product once is not the best strategy for longevity. Think of online products that people will repeatedly buy from you overtime and build brand loyalty with them. Cosmetics, clothing, and party supplies are examples of products that people will need many times during the year. Targeting them with remarketing campaigns after their first purchase, and following up with personalized emails will create a great relationship which will lead them back to you in the future. The lifetime value of these customers can be higher than all you once-off customers if you plan your retouch campaign to suit them.\r\n\r\n \t\r\nMake Use of the Price Sweet Spot\r\nThere are a few general rules to remember: the lower the price, the better the conversion rate. The higher the price, the more support you\u2019ll need to provide.\r\n\r\nAndrew from ecommerceFuel says the perfect ecommerce product price range is from $100 to $200. Richard from ABLS argues that it\u2019s $75 to $150. In my experience, however, my sweet spot price is $40 to $60 (at a 200% markup).\r\n\r\nWithin the $40 to $60 price range, the profits are high enough that you can still cover your marketing and shipping costs of up to $20 per sale. The conversion rate is usually higher within this price range than a pricier bracket because the purchase requires less consideration on the part of the buyer. You typically won\u2019t have to offer as much customer support with less expensive items.\r\n\r\nFor these reasons alone, you increase the odds of the success of your store in developing markets. With Chinese dropshipping, you can sell stuff everywhere in the world. Although you still have to keep in mind that while $30 may not be much to people living in the US, it could be a lot for someone in South America or Eastern/Central Europe.\r\nBonus Secret: You should definitely try selling stuff in developing/neglected markets. Lower advertising costs and competition equals a higher ROI. Don\u2019t worry about the language barrier.\r\nTherefore, it\u2019s always worthwhile to research different markets when deciding where to sell your products.\r\nAt this time, I suggest looking over your list and crossing out any dropshipping ideas that are more than $60.\r\n \t\r\nLeverage ePacket Through Your Dropshipping Products\r\nePacket is a great service that allows for fast shipping from China to over 30 countries across the world. To do this though you need to keep weight and size in mind as a product\u2019s weight cannot exceed 3 kgs, and package size must be at least 14 cm x 11 cm, and no more than 90 cm between the length, width, and height. The value of the product being shipped, cannot be more than $400 also.\r\n\r\n\r\n \t\r\nChoose a Dropshipping Product That Lasts\r\nKeep in mind that the dropshipping products you sell online can be shipped to any part of the world unless you set some parameters. This means that delivery could be a long process, including much unloading and reloading. If you choose products that are fragile, like china ornaments, they may get broken in transit, which is something you don\u2019t have control over. This can lead to unhappy customers and many returns, which can hurt your store\u2019s credibility. Choose a product that is robust and can survive long transit times to save yourself time on returns and disgruntled customers. \r\n \tKnow Your Marketing Channels to Sell More Dropshipping Products\r\nAfter you learn how to sell products online that have the potential to yield a good profit, you have to think about your marketing strategy. Simply having good dropshipping product ideas isn\u2019t enough. You must have a plan for how you will sell these products as this is a crucial aspect of being successful in ecommerce. If you have the right marketing plan you can sell stuff online easily.Marketing effectively is the primary way that you will stand out from your competitors, and being familiar with the different marketing channels at your disposal is going to be invaluable to your business. To put it simply, different marketing channels are going to be more popular for different products. Once you pick the product, you have to figure out which marketing channel will be best for it.Advertising an $800 hoverboard on Facebook might not be the best idea, but you might succeed in advertising it on Google Ads. A hoverboard is not a spontaneous purchase, in most cases, people will Google it to learn more information about it including which stores are selling it.I\u2019ve spent many hours looking at how other people pick their marketing strategies and didn\u2019t find anything that would meet my needs. I liked Rand from Moz\u2019s tables representing the ROI, effort, and cost of each marketing channel, but it seems to be outdated (published in 2009). There are also a lot of explicit guides and lists of all marketing channels, but none of them position marketing from an inventory standpoint.So, I decided to do a product evaluation/marketing table myself. Its design is similar to the one from Moz\u2019s blog but based on personal experience along with some thoughts and insights I\u2019ve combined from the internet.There are dozens of other marketing channels out there, but I doubt that PR stunts, co-branding opportunities, or video marketing will be the right options for anyone just starting their business. However, you might want to consider affiliate marketing in the future, so it\u2019s something to keep in mind.Remember to examine your resources (time, money, knowledge), and then select one or two marketing channels that are feasible within your circumstances. Next, cross out all dropshipping ideas that don\u2019t suit those channels.\r\n \tKeyword Tools & Google Trends\r\nKeyword tools and Google Trends are a must if you\u2019re going to use Google Ads as a marketing channel or if you\u2019re just generally trying to boost organic traffic to your site. These help you to see which products are currently trending. Also, you can check the demand for your dropshipping product ideas with these tools.\r\nKeyword Tool\r\nTake a look at your product ideas. Enter each product name and variations into the Google Keywords Analysis tool. The system will then generate data about how competitive the keywords are, which will give you some indication of how much competition you might be up against in attempting to sell those products in your store. The more competitive the keyword, the pricier it will be to use it on Google Ads.\r\nSelect \u2018Keywords Ideas,\u2019 and look at how many searches each Low Competition Keyword receives. When starting out, it\u2019s good to pay special attention to these keywords because they will be more budget-friendly, and you\u2019ll be up against less competition when a person searches for that product on Google.\r\nLet\u2019s say you could get all of that traffic and 2% of them would buy at your store. Would this demand be enough? The key is to find a sweet spot between enough demand and enough competition that your products will stand out from the crowd.\r\nGoogle Trends\r\nGo to trends.google.com and do the same exercise here. Enter each of your product ideas into the search and determine the trends of interest, based on search volume. Not only can you have a look at what is currently trending, but you can also view data about the frequency of a given keyword search over time. Is the trend increasing or decreasing? Are there any patterns? Do you see any spikes? This information can be very useful in deciding whether it\u2019s the right time to sell a given product. Google Trends can also help you to have a clearer understanding of customer behavior as you can view search data based on things like country or region.\r\n \tHow to Know Which Products to Sell Online\r\nIn general, you should avoid product categories that have little or no search traffic (less than 500 monthly searches). If you are planning to grow organically, you should also dismiss all product ideas that have high competition according to the Google Keyword Analysis Tool. Essentially, you want to find the right balance between a search volume that\u2019s not too competitive and but is still enough to indicate that there is a demand for that product.\r\n\r\n \tUsing Seasonality to Determine What to Sell Online\r\nWhile it may be exciting to see that there is a spike in interest for a product in Google, exercise caution. It could be that the product is in high demand simply because of the time of year. For instance, avoid seasonal products like Christmas decorations. By focusing on seasonal items, you\u2019re reducing your sales cycle. Most Christmas decoration sales take place in autumn and winter. These are likely some of the best dropshipping ideas for this time of year, but you\u2019ll need core products in your store that will sell all year long. Selling stuff online is not easy when the items are affected by seasonality. Have a more long-term strategy by choosing to sell a mix match of items online that are popular at different times of the year. \r\n \tExercise Caution With Copyrighted Images\r\n\r\nBe careful when you\u2019re sourcing branded items for your store. It isn\u2019t always easy to find suppliers that sell copyrighted products. If you\u2019re sourcing copyrighted products from little-known suppliers, there is a chance that you\u2019ll be selling fake items. Items with logos and designs that are the same or even too similar to other brands can definitely lead to legal issues or at the very least tarnish the reputation of your business. Thus, you can never be too cautious when selecting items on these grounds. We suggest steering clear of anything resembling an existing brand and instead focus on building your own brand instead. This is more sustainable in the long run and will result in creating a business you can be proud of.\r\n \tCompetition Considerations for What Stuff to Sell Online\r\nAt this point, you\u2019ve been able to refine your list based on proven strategies for doing so, and you\u2019re now left with the last remaining dropshipping ideas. The last major consideration is competition. By crossing out the broad categories suggested above, you have already avoided competition against giant retailers like Amazon. Still, don\u2019t think you\u2019re the only one out there who has come up with the idea of selling niche products. Evaluating your competition is an endless task, and there are many ways of going about it. One thing is for certain, though. You need to check whether the product you\u2019re about to start advertising is already widespread among other websites.\r\n\r\nHere\u2019s a simple trick:\r\nGoogle a product, and then try doing a product image search. Look at how many shops have similar items for sale. If you\u2019re dropshipping, most store owners will likely have the same images. Find your competitors. Then, check their pricing strategy, popularity/traffic (on sites like Alexa.org or SpyFu.com), and which marketing channels they are using. Cross out all product ideas that already have huge competition.\r\n \tOrder Samples From Suppliers\r\nOnce you have chosen some dropshipping products to sell on your online store don\u2019t be afraid to order them from some suppliers and go through the motions that your customers will go through. Learn about delivery times, product quality and tracking abilities so you can stand by your offering.\r\n\r\n\r\nWhat to Sell Online: Where to Sell Things Online\r\nOnce you\u2019ve decided on your list of dropshipping products, it\u2019s time to choose where to sell these things online. Will you have a website? Will you sell items over social media? Can you work with influencers to build a brand that everyone wants? These are important questions to ask before you move to the next phase of your ecommerce journey. Through an in-depth competitor analysis of buying trends, you can see what your competition is doing and where they are selling their products online to give you a good idea of where to start.\u00a0\r\nSetting Up Your Website\r\n\r\nSelling products online is traditionally done through a website and to have one you must choose an ecommerce website platform to host it on, like Shopify or Wix. If you want to dropship with Oberlo you can use Shopify, who have a free 14-day trial. Once you have signed up you can choose your website template and start to plan the pages and content that needs to be on your website. You then need to import your products from Oberlo to your Shopify store and make sure to add enticing product descriptions that your customers will love. Before you push your website live you will need to test your check out process to make sure that everything runs smoothly and the steps are in the right order. Finally, you will choose a new domain\u00a0that reflects your online store and push the website live.\r\nSelling on Facebook\r\n\r\nIf your audience is active on Facebook, why not make it easy for your products to be found here by adding a Facebook Shop Tab to your Facebook Business page. In just seven quick steps you can make this happen.\u00a0\r\n\r\nStep 1: Connect your Shopify store to your Facebook page\r\nStep 2: Choose which products and collections to show on Facebook\r\nStep 3: Add the \u201cShop\u201d tab to your Facebook business page\r\nStep 4: Configure your Facebook Shop tab within Shopify\r\nStep 5: Add products to your Facebook Shop\r\nStep 6: Tag products in Facebook posts\r\nStep 7: Manage your products and orders\r\n\r\nViola, you can start to sell on Facebook and spend a bit of money on advertising.\u00a0\r\nSelling on Instagram\r\n\r\nBefore you decide if you want to sell your products on Instagram you should check if your country is eligible for this feature. If it is then you can start setting up your Instagram Shopping feature. Here are the steps to take with a Shopify store.\u00a0\r\n\r\nStep 1: Connect your Instagram account with your Facebook business page\r\nStep 2: Set up an Instagram business account\r\nStep 3: Install Instagram sales channel in Shopify\r\nStep 4: Upload an image with your products in it\r\nStep 5: Tag your products\r\nStep 6: Select a product from your product list\r\nStep 7: Sell your products in Instagram Stories\r\nInfluencer Marketing\r\n\r\nInfluencer marketing is another technique where you can sell your products online. This is when an influencer works with your brand to promote a product or service you provide in exchange for a commission. This influencer, as a person with credibility in a certain niche, will use their influence over their followers to promote your cause in a positive way, leading to sales. Influencer marketing can be a great way for you to get ahead of your competitors and build your brand without having to create lots of new content or advertising. This marketing method is used extensively over Instagram, Snapchat, Facebook, and other social media platforms, but can be done effectively on any online channel if it is popular with your audience.\r\nWhat to Sell Online: Conclusion\r\nAs an ecommerce entrepreneur, you need a clear product selection process in place to in order to figure out which items actually have profit potential for your business. People often pick dropshipping product ideas on a whim, rather than through careful consideration, which wastes a lot of time and effort. Use the considerations laid out here to narrow down your list and figure out what products to sell. Take the time to properly research the best dropshipping product ideas for your ecommerce store, and test them out.\r\n\r\n\r\n\r\nWant to Learn More?\r\n\r\n \tFree Business Name Generator\r\n \tBest Dropshipping Products to Sell in Summer\r\n \t10 Unique Dropshipping Products to Sell\r\n \t10 eBay Statistics You Need to Know in 2020 [Infographic]\r\n\r\n\r\n\r\n\r\nWhen learning how to find products to sell online which research tools did you use? Let us know in the comments below!