You watched the below episode of Show and Sell?
Then you must be here for your free Facebook audience recommendation! Our Facebook advertising team have put together this segmentation to help your targeting efforts. If you sell home decor products online – especially the ones mentioned in the above video – and you use these recommended audiences, come back to the YouTube video and let us know in the comments how your campaign went. One last thing: if you don’t get sales from your first ad, don’t worry! Here’s why.
Oberlo Show and Sell Team
The following three audience recommendations comprise men and women living in the USA, age 24–65. We picked this age group as people in this range are more likely to have enough disposable income to decorate their own home. Ready? Let’s get started!
Audience 1: Let’s find an audience for the home and lifestyle sectors. Begin by adding interests ‘Houzz’ and ‘Zara Home’.
Once you add these two interests, you’ll have the opportunity to focus your targeting even further: The ‘narrow audience’ tab will appear. Click on it, and add the two additional interests shown above: ‘Bed Bath & Beyond’ and ‘Macy’s’.
We can narrow this audience down even further by clicking again on the ‘narrow audience’ tab by adding another two additional interests: ‘HomeGoods’ and ‘Ideal Home’.
Audience 2: Here is another group for the home and lifestyle sectors. Begin by adding the interests ‘Home Décor Products’, ‘Home Decore’ and ‘Houzz’.
The ‘narrow audience’ tab will appear. Click on it, and add the additional interest shown above: ‘The Home Depot’. Repeat this step and add the final additional interest shown above: ‘Elle Decor’.
All good recommendations come in threes, right? Here is Audience 3: Begin by adding the interests ‘Home Décor Products’, ‘HomeGoods’ and ‘House Beautiful’.
The ‘narrow audience’ tab will appear. Click on it, and add the additional interest shown above: ‘Ashley Furniture HomeStores’, ‘Decor Home Ideas, ‘Home Deco’, and ‘Ideal Home’.
Questions, ideas, or suggestions? Let us know in the comments!