07Nov
By: Paula Borowska November 07, 2016

Social media marketing is very important to any growing business. It holds a lot more importance for brand new companies that have insignificant, if any, visibility online. There are a lot of things you can try to get yourself more customers and grow your sales. For example, you can learn about email marketing and use it to grow your sales too. Have you had a chance to look at our social media marketing plan? Please do. But right now, let’s go over 20 great and useful social media marketing apps. They all have something to offer for you. There are all fantastic. It does depend on what your social media strategy is right now, but I am certain you will love some of these social media marketing apps.

1. AgoraPulse

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AgoraPulse lets you track social media mentions. You can redistribute them and assign them to a specific team member. Or, you can handle them yourself. They have powerful metric analytics which can help track your audience and their engagement.

2. Buffer

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Buffer makes scheduling content sharing super easy. They work with Twitter, Facebook, Google Plus and now Instagram. They keep track of post engagement to help you optimize the types of post that get the most interaction and also the most eyeballs. You can create multiple various schedules for each platform too. Their tools are very comprehensive. Another thing to love about Buffer is their blog. It’s filled with fantastic marketing advice, like the best time to tweet.

3. BuzzSumo

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Use BuzzSumo to see which influencer is sharing a specific piece of content. By providing a URL, you will get a comprehensive list of where, when and by who the content is being shared. You can enter any URL to gauge how it’s doing on social media. This includes you or your competitors. Using BuzzSumo can teach you a lot about the successes or failures of specific pieces of content.

4. Edgar

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Edgar keeps track of your scheduled content with different categories. For instance, “fashion tips.” It cycles through your past posts and reposts content that did very well. This way, you will never run out of things to share on social media. This also keeps your older content afloat and still relevant.

5. Hootsuite

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Hootsuite is another example of a social media management dashboard. Its dashboard makes it very easy to manage and schedule posts. Hootsuite also comes with powerful analytics tools including marketing campaign insights, ROI charts, and team performance for response time to customers. It is worth paying for their features if you can. These tools can give you a whole lot of knowledge about your social media marketing efforts.

6. Klout

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Klout works like a karma system. It lets you set the type of content you care to share, basically your niche. You receive karma points for whenever you post quality content in your topic area. Your social media accounts are essentially graded on how good is the content you share.

7. LocalVox

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LocalVox is a powerful social media marketing app. It’s actually more than just social media, but we’ll stick to just that for the purpose of this post. The app integrates a variety of different outlets like SEO, email marketing, and local directories. This is all to help you boost your social media presence. You tell LocalVox what your visibility goals are and it will tell you how to reach them.

8. Little Bird

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Little Bird tracks your social media space to figure out what you’re all about. Then, it suggests to you influences in the same area so that you can reach out to them. As social media marketing apps go, this one is important when you want to collaborate with influential people. Influencers are great for any business, especially so in dropshipping. They spread the word about your company and your products.

9. Nimble

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If you’re looking to build a community and turn them into customers, Nimble will help you with that. It’s a social CRM that lets you manage online relationships. This is mostly on social media. This social media marketing app comes with powerful algorithms. They help narrow down prospects and help you convert them into successful relationships.

10. Insightly

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This is another social media marketing app that will help you with online relationships with your customers. They use features like Lead Management, Contact Management, and Web to Lead & Web to Contact to make sure you’re on top of your relationship management game.

11. Oktopost

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Oktopost is a great social media marketing app, it tracks the financial impact of your campaigns. Its purpose is to help you find the best converting channels. You’ll quickly know where to put your effort and money next. It also helps with the usual things like publishing, measuring overall performance and curating content as well.

12. SumAll

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Connect any number of your Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics profiles to SumAll. The social media marketing app provides you with detailed charts, numbers, and statistic. This lets you easily see the impact your social media had over time. And, it lets you think about your social media marketing in a broader and longer time frames.

13. Iconosquare

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Iconosquare is an Instagram focused tool. It makes social media marketing on Instagram easier and smoother. It shows you engagement statistic, best and worst times to post your photos or videos. One interesting feature is statistics on how many followers you gain and lose daily. It’s a fantastic tool to help you optimize your Instagram account.

14. Tailwind

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If you’re looking for a solid social media marketing app for Pinterest, this is it. Although by now they have also integrated with Instagram. However, the popularity of the tool grew of their understanding and catering towards Pinterest.

15. Followerwonk

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Followerwonk gets you detailed information about your Twitter engagement and followers. They can give your details like when your followers log onto to Twitter or where they physically are. It’s very specific data that can come in really handy. If you’re trying to understand the habits and activities of your Twitter following, Followerwonk a great app for this.

16. Yodle

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Yodle is a really useful app for small businesses. They provide a variety of features but the one that is most interesting is their leverage of your Facebook page to grow your business. Yodle helps to automate your Facebook presence. The app also makes uses to help you grow your Facebook audience too.

17. Social Passport

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Social Passport is another great tool for small businesses. Their unique take is about rewarding recurring customers. It’s essentially a loyalty reward card through deals you run on social media. Of course, the end goal is to get more customers for your business. Rewarding your customers is a nice way to thank them for doing business with you.  Of course, this encourages them to keep coming back. With Social Passport, you’re able to run different campaigns for different kinds of demographics of your target audience.

18. Wyng

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Once called Offerpop, Wyng tried to help companies increase participation from its customers. This social media marketing app aims to create related and shareable content. Their aim is to strategically leverage many social media channel to increase engagement. Wyng helps with managing content and promotions. It also has a wide range of API integrations.

19. Sociota

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With Sociota, you can integrate multiple Facebook, Twitter, Google+ and even LinkedIn accounts. This is a unique beast in the social media marketing apps world, as it helps you monitor all your social accounts and all your campaigns. It’s useful when you’re just starting out with social media and are running a few campaigns. It’s nice to see them all in one place. But, it’s even more important when you’re running numerous campaigns all at once. Social media marketing can get complicated. It can be hard to keep track of them all. That’s why Sociota is a valuable tool.

20. HashAtIt

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There are so many things trending on each different social media. It’s hard to keep track of it all. HasAtIt lets you do some serious research on trending hashtags on platforms like Twitter, Instagram or Facebook. You can easily collect status updates of people using the hashtags. But, you can also collect tweets and posts as well.

Ready to choose from these social media marketing apps?

Now that you’ve learned more about the plethora of tools available out there, you’ll be able to make an informed decision and choose social media marketing apps that can help grow your business. Know any other good social media marketing apps? Let us know in the comments section below.

  • AgoraPulse

    Hey there Oberlo and Paula! Thanks for the mention we are honored to be part of such a great list of tools!

  • Paula Borowska

    Thanks for have a great tool 🙂