Cyber Monday

What is Cyber Monday?

Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the United States. It’s a 24-hour online shopping event that was originally created by businesses to encourage people to do their shopping online and is now often regarded as an extension of the Black Friday sales.

What is the difference between Cyber Monday and Black Friday?

The origins of the term ‘Black Friday’ go back as far as the 1950s, whereas Cyber Monday’s origins are much more recent. The term was coined in 2005 to describe the Monday after the Black Friday when people continued to shop online after going back to work. Cyber Monday is by far the biggest online shopping day of the year, representing a massive sales opportunity for eCommerce retailers.

Many smart and savvy retailers take advantage of the ‘Black Friday sales season’ (which usually starts around Tuesday) to figure out which deals and promotions are working and use those insights to optimize their Cyber Monday sales. By replacing unpopular offers with deals that are in high demand, businesses can do both, drive more profit and keep their customers happy.  

Although traditionally Black Friday sales focused on in-store deals, more and more shoppers choose to hunt for offers online, and the concept of Black Friday as the kick-off of the holiday shopping season is changing. The period from Black Friday to Cyber Monday is now often referred to as ‘Cyber weekend’, with discounts getting steeper and steeper as the sale progresses. It’s a great opportunity for retailers to clear their stock and gather useful data in preparation for the Christmas sale.

How to prepare your online store for Cyber Monday

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Justas Markus: CEO & Co-Founder of GetFound XL and a blogger at Entrepreneur.com, Observer.com, Influencive.com and others. Catch up with Justas on Twitter.