Domain Name

What is a domain name?

Domain name, often referred to as “web address”, is the address that people type into a browser address bar to find your website. A registered domain name is unique to you and can’t be used by anyone else, as it functions on the Internet in a similar way like a street address in the physical world.

Example of a domain name: oberlo.com

Why do you need a domain name?

Any business, organization or individual striving to establish online presence should own a domain name. A combination of a domain name, website, and email addresses forms your unique identity online. That, in turn, helps your business create a professional look, increase brand awareness, build credibility, and protect your trademarks and copyrights.  

What is the difference between a domain and a subdomain?

Domain (e.g., oberlo.com) is the web address you buy from a domain registry. Subdomain (e.g., blog.oberlo.com) is a subset of a domain that can be created by a domain owner.

Domain name types

Top-Level Domain (TLD) refers to the suffix or the last part of a domain name. There’s a limited list of predefined suffixes which includes:

TLDs are classified into two broad categories: generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs).

Generic Top-Level Domain (gTLDs) is a generic top-level domain name that identifies the domain class it is associated with (.com, .org, .edu, etc).

Country Code Top-Level Domain (ccTLD) is a two-letter domain extension, such as .uk or .fr, assigned to a country, geographic location or territory.

nTLDs refers to new top-level domain names that are geared towards brands organizations and services, as they’re more customized, flexible and relevant. Examples of nTLDs include “.voyage”, “.app”, “.ninja”, “.cool”, etc.

How to choose a domain name?

Where can you buy a domain name?

You will need to pay an annual fee to register a domain name. When the registration period expires, you will be given the option to renew. If you don’t, the domain name will be made available to others.

There are quite a few domain name registrars out there, but godaddy.com and NameCheap are probably among the most popular ones. Shopify also offers an option to buy a domain name through them for those opening a new e-store.

Want to learn more?

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Justas Markus: CEO & Co-Founder of GetFound XL and a blogger at Entrepreneur.com, Observer.com, Influencive.com and others. Catch up with Justas on Twitter.