How to Sell and Advertise on Ebay

Learn how to advertise your shop on Ebay, and start running your online dropshipping business with Oberlo, today! It’s free!

How to sell on Ebay?

How to Advertise on Ebay: Ebay Marketing Guide For Beginners

One of the main reasons why people choose to advertise on eBay is that products have great exposure to millions and millions of people who are already looking to buy. To make the most of the advertising capabilities available on the site, you can create promoted listings. This is the main form of paid advertising available on the site, and promoted listings are optimized for greater visibility by as much as 30% amongst potential customers who are already interested in the kinds of things you are selling. Once you have your account set up, you can simply navigate to the Promotional Boxes tab, which will appear at the top of every page on the domain as long as you are logged in.

From there, you can enter your payment information and decide your budget by selecting which percentage of the sale price will be allocated to the platform. Another benefit of choosing to advertise on eBay is that you only need to pay for the promoted listing once your item sells, which also makes it cost effective to advertise on eBay. Your account is charged only once a customer clicks the item and makes the purchase within 30 days of launching the ad. Ads are automatically generated from your existing product listings, and this makes learning how to advertise on eBay quite simple, as no additional creativity is needed! When you advertise on eBay, the platform gives you flexibility in how to manage your campaigns as well. You can keep stock of each campaign manually, or oversee all of them in bulk. To monitor the success of your promoted listing and to take stock of what is working and what isn’t in your eBay marketing strategy, you can easily access performance data from your eBay account dashboard.


Understanding how to advertise on eBay extends beyond the basics, however. For example, when using the Promoted Listings tool to advertise on eBay, there are ways to get strategic and generate even more sales. Try promoting items that coincide with the seasons. If you have a women’s apparel shop, promote your new line of bathing suits during the spring and summer months. Lastly, always remember to test and experiment a bit with your Promoted Listings, keeping an eye on the reports so that you can make data-driven decisions and optimize sales.

How to Sell on eBay

eBay was one of the first ecommerce platforms of its kind. On the website, regular people can post and sell whatever they please, and shoppers bid auction-style for the products. Nowadays, selling on eBay also includes items that are marked at fixed prices. Because of the fact that the site is set up by nature to facilitate transactions from person to person, selling on eBay is quite simple and accessible. The first step of figuring out how to sell on eBay is to simply set up a seller account by filling in your basic information. Once you do that, you’re free to create your listings and begin selling on eBay!

As for the listings themselves, much of the same guidelines apply when it comes to writing excellent product descriptions with clear information and lots of details. Be sure to search around a bit on eBay for products like yours to get a sense of pricing standards. Also, take some time to familiarize yourself with the rules for sellers as certain items and promotions are prohibited including counterfeit items, replicas, and chance listings like raffles or contests.

One of the benefits of listing on a well-established marketplace like eBay as a platform for selling products with your ecommerce business is that you already have access to lots more traffic just by choosing to use the site. Especially if you’re just starting out in the world of ecommerce, selling on eBay can be useful because you don’t have to worry about attracting that initial customer base on your own. Of course, knowing how to sell on eBay successfully does require that you keep track of the metrics. You can monitor or edit your listings from the ‘Sell’ tab on your eBay account. Be sure to stay attentive to customer comments and questions in order to build credibility and improve the shopping experience with your ecommerce shop.

How to sell on ebay

Note that while it’s great for some reasons to use a platform that is already so well established and well networked to list your merchandise, selling on eBay comes with some constraints and downsides as well. You have to pay listing fees to be featured on the site, and you are responsible for handling the shipping and fulfillment of all orders. That in mind, the eBay checkout system provides a streamlined and reliable payment channel for carrying out transactions between you and your customers. If any issues arise, you have the eBay customer support team at your disposal. Now that you know how to sell on eBay, it’s time to think about your products.

Where to Find Products

Perhaps the biggest downside to eBay is that you will have to figure out all the shipping and fulfillment aspects of your ecommerce business on your own. This isn’t much of a problem in the beginning, though, especially if you have specific products in mind that you’d like to sell. However, if you are still trying to think of things to sell on eBay or if you have a low starting budget, we recommend considering dropshipping as an alternative to the traditional ecommerce model. If you set up shop using a reputable ecommerce web platform like Shopify, then dropshipping allows you to import products from third party suppliers into your online shop. Then, once a customer makes an order, your supplier will ship directly to them, meaning you never have to handle, stock, or store any of the merchandise yourself.

Dropshipping is great because it allows you to focus your efforts on the things that will truly help you grow your business and cause you to stand out from your competitors like developing an irresistible brand and launching the best possible marketing campaign. Plus, with apps like Oberlo, things get even easier as its many features and automation tools take care of the most time-consuming tasks of running a successful dropshipping business for you. For example, Oberlo will automatically fulfill orders and send your customers their tracking information directly to their email inboxes. You can get Oberlo in the Shopify app store, and try it for one month completely free!

Oberlo is a dropshipping tool. Dropshipping is a low-risk business model that allows you to sell products without bulk ordering. Using the Oberlo app, suppliers will manufacturer, package and ship out products to your customers for you. You can sort items through order volume to see popular items that have proven to sell well. You’re free to test different products to find the best impulse buy products to sell on your store without having to order large quantities in advance.

What makes Oberlo great? Oberlo automates countless aspects of running an online store. You can import product images and copy in one click. You can also do one-click order processing saving you time – an entrepreneur’s most valued resource. You can choose from millions of great products from a variety of niches. You can build a low-maintenance business that allows you more time to work on marketing and customer support so you can scale your store. Pricing can be easily automated and updated with a click of a button. You can track your customers’ orders to answer customer inquiries and ensure deliveries are made promptly. Sorting through the best and fastest delivery methods is easy too!

How does it work?

Oberlo dropshipping is one the easiest ways to start an ecommerce business. It doesn’t require much capital investment. You can even run a profitable business from your couch.

shop-icon

Build an Ecommerce Store

Use this checklist to launch your store with Shopify. No coding required!

products-icon

Fill Your Store with Products

Browse over 20M products and import them to your store in just a few clicks.

shipping-icon

Suppliers Ship Your Orders

After you make a sale, send the orders to your suppliers, so they ship them directly to your customer.

Since the company’s founding in September, 2015, Oberlo merchants have sold over 85 million products around the world.

Oberlo Success Stories

Read about how people have changed their lives simply by doing things they love. You’ll find stories about Oberlo users building, launching and growing their businesses.

Trusted by People like You

Read what people are saying about Oberlo on social media and in the reviews on the Shopify App Store.

Start using Oberlo today

All accounts have access to the forever free Starter Plan.