How to Sell and Advertise on Pinterest
Learn how to advertise your shop on Pinterest, and start running your online dropshipping business with Oberlo, today! It’s free!
If you’re wondering how to advertise on Pinterest, first it’s important to understand that the whole platform functions by allowing users to pin and share visually inspiring content to their pinboards. Therefore, Pinterest is an ideal marketing channel for stores with great product photos and for entrepreneurs who also enjoy product photography, as this is the fundamental part of the platform.
To advertise on Pinterest, start by downloading the app, or access the site from your computer and set up an account. Once you do that, you will be able to interact with the rest of the Pinterest community. You’ll also want to install the ‘Pin It’ button from the Pinterest Goodies page to your browser so that you can begin combing the web for content relevant to your brand to populate your account. In fact, another important aspect in understanding how to advertise on Pinterest is to use it to build your brand by actively pinning content that your customers might enjoy, beyond simply displaying your own products. This will enhance your credibility and keep people coming back to your profile. Further, repinning posts by other users is a great way to engage them and to build a community of followers who love your brand as well as your products. When you advertise on Pinterest, you can even get creative and think outside the box a bit with what you choose to repin, as the images don’t have to be directly related to what you’re selling as long as you are sharing content that you think your audience would also love. For example, if you sell vintage apparel, you might also want to include some fashion photos from the 1950s and 60s on your pinboard.
Once you’ve got your account up and running with great content, the next step in cracking the code for how to advertise on Pinterest is to generate product specific ‘Pin It’ buttons so that other users are able to add your product images to their own Pinboards. If your store operates through Shopify, you can get the buyable Pin button. It is both free and easy to use. As far as Pinterest marketing goes, this is an excellent way to spread the word about the amazing products you are selling in your ecommerce shop. On your own Shopify website, you can also connect your Pinterest account right along with the other social media platforms you’ve decided to include there. The Pinterest app not only makes transactions easier but also allows you to attract both engagement and sales through its built-in features.
In addition to organic Pinterest marketing, you can also advertise on Pinterest through paid posts and promoted pins by upgrading to a Pinterest Business Account. Basically, this system functions as any regular pin would but in paying for them, Pinterest optimizes the Promoted Pins so that more people see them. The ads system itself operates similarly to other platforms like Facebook and Instagram. Simply choose which pin you want to promote, select your target audience, set your budget and use the dashboard features to track your ads’ effectiveness. Now that you have an overview of how to advertise on Pinterest, let’s explore what you need to know in order to sell on Pinterest.
Pinterest is a platform centered on sharing inspiring visual content collected from all over the web including social media. For you, knowing how to sell on Pinterest starts by populating your online persona with lots of great product photos. As noted above, Shopify has partnered with Pinterest to make it easier than ever for users to directly purchase the products you post on your profile. The app syncs directly with your store and the items will be assigned special Buyable Pins. From these pins, customers can simply checkout and pay via Apple Pay or credit card.
That said, when it comes to best practices in how to sell on Pinterest, things can get a little bit counterintuitive in the sense that it’s actually best not to pin every single product to your Pinterest page in hopes of selling. To sell on Pinterest and be successful at it, it’s better to only pin some items so that people are enticed back to your site to buy more. Remember to exercise discretion with how you choose to present the products you link to Pinterest. Don’t go overly spammy with this by keeping the photos visually pleasing and intermixing the things you’re posting to sell on Pinterest with other interesting content.
There are different approaches to determining how to sell on Pinterest, and another option is to start by using the Pinterest Gift Tab. This drop down menu on the site segments purchasable ‘gifts’ collections by price. To have your products appear on the gifts pages, be sure to include pricing in your posts descriptions include the cost of a given item. This is a great way to get more exposure for your products, and one of the easiest ways to sell on Pinterest.
Now that you have an overview of both of how to sell on Pinterest and how to advertise on Pinterest, it’s time to figure out where you can snag those winning items to fill your store and a Pinterest page with. Using dropshipping, you can import products from suppliers onto your site, and once a sale is made, they will deliver them directly to the customer. After you’ve decided what you’d like to sell, simply make a store through Shopify, which provides you with great shop templates and plenty of other tools to take the technical stuff out of opening an online shop.
With the dropshipping business model, you never have to worry about the hassle of stocking inventory yourself and can instead focus on developing your brand and enacting a killer marketing strategy using platforms like Pinterest to both sell and advertise your goods. Of course, you may be wondering how you can oversee everything when the orders and shipments are happening without your direct involvement. This is where the Oberlo app comes in. With many excellent time and error saving automation features, Oberlo is key for operating a successful dropshipping business. The app will automatically fulfill orders, email your customers their package tracking numbers, and more.
Oberlo is a dropshipping tool. Dropshipping is a low-risk business model that allows you to sell products without bulk ordering. Using the Oberlo app, suppliers will manufacturer, package and ship out products to your customers for you. You can sort items through order volume to see popular items that have proven to sell well. You’re free to test different products to find the best impulse buy products to sell on your store without having to order large quantities in advance.
What makes Oberlo great? Oberlo automates countless aspects of running an online store. You can import product images and copy in one click. You can also do one-click order processing saving you time – an entrepreneur’s most valued resource. You can choose from millions of great products from a variety of niches. You can build a low-maintenance business that allows you more time to work on marketing and customer support so you can scale your store. Pricing can be easily automated and updated with a click of a button. You can track your customers’ orders to answer customer inquiries and ensure deliveries are made promptly. Sorting through the best and fastest delivery methods is easy too!
Browse Oberlo for products and add them to your store with just a few clicks.
Congratulations – you’ve just sold your first product!
Place an order with the supplier for the product you just sold.
Your supplier will ship the product directly from their warehouse to your customer’s doorstep.
Read about how people have changed their lives simply by doing things they love. You’ll find stories about Oberlo users building, launching and growing their businesses.
Read what people are saying about Oberlo on social media and in the reviews on the Shopify App Store.