How to Sell and Advertise on Twitter
Learn how to advertise your shop on Twitter and start running your online dropshipping business with Oberlo today! It’s free!
The best way to dive into Twitter marketing is to advertise on Twitter. As a store owner, you’ll likely want to drive traffic back to your website to grow your sales. However, you can also create Twitter ads to grow your followers or get new leads.
When creating a Twitter ad, you’ll want to track ‘Purchase.’ You’ll need to add a tracking code to your store. You’ll need to know a bit of coding. Don’t worry if you don’t though, as you can hire a Shopify expert to add this code to your website for you. After that’s done, you’ll want to add your targeting options. You’ll want to add your keywords and target based on interests, behaviors and more. You’ll want to add the link to your website or product page depending on what the goal of your ad is. Product page ads tend to work best for most store owners though. You’ll need to add a visually appealing image and write an attention-grabbing headline that’s under 70 characters. Afterwards, you’ll set your budget and launch your campaign.
You might want to try creating a few different ads with different products, images and copy to see which yields the greatest return on investment.
There are three core ways for you to sell on Twitter. You can buy Twitter ads, you can promote your products in your tweets and you can send traffic to blog content.
Twitter can be an effective platform to run ads on. Even though it might not be as popular as Facebook or Google, Twitter still has a massive audience you could tap into it. It’s also a lot less competitive than some of the major social media platforms. Notably, Twitter also has a higher average order value and conversion rate than Facebook ads. When creating a Twitter ad, you’ll want to keep your copy short, have a captivating image and make even make use of a hashtag while driving traffic back to your website. Once your ad is running, you’ll want to engage with people who tweet your brand, follow them back and build relationships with your new leads.
You can also promote your products in your tweets. You’ll need to create a Twitter account for your brand. Make sure you add images, fill out your bio and follow the steps to complete the process of signing up. On your Twitter account, you’ll want to have a mix of product links, blog links, quotes and fun graphics as you build your audience. When tweeting product links, you’ll want to add a lifestyle image of the product. Avoid having a picture of your product on a white background. By adding relevant hashtags, you’ll draw more eyes to your post and your product. You can use a tool like Bitly to shorten your links.
Another way to drive more traffic to your products but in a subtle way is to tweet out links to your blog content. By writing content, you’ll be able to provide value to potential customers first while making them aware of your brand. If you optimize your blog content for keywords, you can also eventually rank organically for it. When you drive traffic to blog content, you’ll be able to use a retargeting ad via Facebook or Google which is one of the cheapest ads you can run. You’ll be getting free and targeted traffic from those who’ve viewed your content. Yet, your retargeting ad will show them a relevant product. These types of ads can yield great returns. You don’t have to create your own content. You can use Sniply to share content by other writers while including a link back to your website on their content to drive more traffic to your site.
The great thing about Twitter is that you can promote a range of different products on the platform. You can choose to add value by promoting products in blog content you share on your Twitter account or post product links to some of your best sellers. Whether you’re in the fitness niche or sell home improvement products, you’ll likely be able to find an audience that you can sell to on Twitter. Whichever niche you’re most passionate about, you can find products to sell for your first store on the dropshipping app Oberlo. You’ll find millions of great products from a variety of different niches allowing you to create your own store with ease.
Oberlo is ideal for those who’ve always wanted to start a business but are afraid of taking big financial risks. As a dropshipping app, you’ll be able to sell products without having to buy costly bulk inventory. The only time you buy a product is after a customer orders it. You can order as little as one product at a time. Running a business can take a lot of time. However, with dropshipping, the supplier packages and ships products directly to your customers so you don’t have to. All you need to do is market your products, manage customer service and finances, and some administrative work. You’ll be able to sort through millions of amazing products in a variety of niches. You’ll be able to find best selling products, highly reviewed products and seller ratings with ease making product selection one of the easiest parts of running your online store.
Store owners love Oberlo for its automated features and more. Found a product you want to sell on your store? In one simple click, you’ll be able to add each product’s images, copy and more. Want to make modifications to a description? No worries! You can edit product names, descriptions and even images if you wanted to. Do you have too little time to process orders? Process orders with a click of a button. You’ll be assured knowing that suppliers will receive all of the customers’ details too! Need a faster delivery method? You can sort through items with ePacket shipping, one of the fastest international delivery services. Want to know when a customer will receive their package? You can find product tracking easily within Oberlo’s platform.
Browse Oberlo for products and add them to your store with just a few clicks.
Congratulations – you’ve just sold your first product!
Place an order with the supplier for the product you just sold.
Your supplier will ship the product directly from their warehouse to your customer’s doorstep.