20 Best Free Video Editing Software Programs for Ecommerce Entrepreneurs in 2018

heroimage

Great video editing software should be a core part of any ecommerce entrepreneur’s toolkit. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or Youtube product testimonials, finding the best free video editing software will make your brand look slick and professional.

With the amount and quality of video editing software available, you don’t have to be Spielberg – or have his budget – to get epic results.

In this article we compile the best free video editing software from around the web. Our top 20 list focuses on the most versatile free video editing software we could find. While each user has different needs, this guide will provide you with a good overview of what you can expect from each video editor and how to to get the best out of it.

Our selection is divided into the best free video editing software for desktop, mobile video editing apps, and video editors for Instagram. Ready to get started?

Lights, camera, action!

Best Free Video Editing Software for Desktop

The following list of video editing software is desktop based. Desktop applications typically have more editing power than mobile apps. Use these video editors when you need to produce longer form content for Youtube or your website.

All of these video editors are either entirely free to use or have an excellent free version. This software ranges from basic to advanced.

1. Blender

Available on Windows, Mac, and Linux.

blender-video-editing

Blender is an open source program that is entirely free to use. Blender was actually designed as a 3D animation suite, but it does come with a very useful video editor. Blender’s video editor should be enough for most of your video needs.

The editor allows you to perform basic actions like video cuts and splicing. it also allows you to carry out more complex tasks like video masking. This makes it a very flexible video editor and caters to both beginner and advanced users.

The Blender Video Editor includes the following features:

  • Live preview, luma waveform, chroma vectorscope and histogram displays.
  • Audio mixing, syncing, scrubbing, and waveform visualization.
  • Up to 32 slots for adding video, images, audio, and effects.
  • Speed control, adjustment layers, transitions, keyframes, filters, and more.

Pros: Perfect for advanced users who are not put off by all the features.

Cons: The sheer array of features make the learning curve a little steeper. Most of the tutorials are focussed on the 3D animation/modeling side. The resources to help you with the video editor are very limited.

Best for: More advanced projects that may involve 3D animation.

2. Lightworks

Available on Windows, Mac, and Linux.

lightworks

Lightworks is one of the more powerful video editors on the list. It’s absolutely packed with useful features. The free version should be more than enough for most users. The pro version costs $25 a month.

This video editor includes the following in the free version:

  • High precision video trimming.
  • Multicam support.
  • Export to 720p for Youtube.
  • Wide range of video formats supported.

While most features are included,  4K video support for Youtube and Vimeo is only included in the paid version of the software. Compared to Blender, for example, Lightworks has many great video tutorials which can make it quicker to get up and running. Check out this feature comparison to make sure the free version has what you need.

Pros: Very powerful video editor with many advanced features.

Cons: 4K video support only in paid version. Some users may find Lightworks too advanced.

Best for: All round desktop video editing.

3. Shotcut

Available on Windows, Mac, and Linux.

shotcut_mac_monitor

Shotcut, like Blender, is a fully open source program. This means after downloading it, you get access to all the features without the need for a paid upgrade.

This video editor supports a wide range of video formats and boasts a great collection of tutorial videos. While this video editing software has great features, some users may find the interface a little quirky. This software was originally designed for Linux and it definitely shows. But, under the hood it’s still a quality video editor.

Two of the most striking features are 4K HD resolution support and its timeline editing. Not many free versions of software include 4K resolution support. Shotcut also doesn’t require you to import your video into the editor: this can be a time saver if you are dealing with large video files.

Pros: Native timeline editing and 4K resolution support.

Cons: Quirky interface may be off putting for some users.

Best for: 4K, HD video projects.

4. VSDC Free Video Editor

Available on Windows only.

vsdc

VSDC is video editing software only available to Windows users. The free version has a powerful set of features including color correction and audio editing.

The pro version costs $19.99 and includes image stabilization, voice over support, and visual waveform. If you choose not to update to the pro version, then technical support costs $9.99 for one month, or $14.99 for a year.

Pros: Relatively straightforward to learn with many powerful features.

Cons: Technical support is not free; Windows only.

Best for: Windows based editing projects

5. Machete Video Editor Lite

Available on Windows only.

machete-lite-04-620x449

Machete Lite is one of the most simple editors in the list and is great for quick and simple editing tasks. In the free version you cannot edit audio, you can only entirely remove audio tracks. Also, the free version only supports AVI and WMV files. The full version costs $19.95, and it allows you to edit audio and supports more file types.

Pros: Super simple to learn and use.

Cons: Windows only; does not support as many file types as other programs; no audio editing.

Best for: Simple video splicing.

6. Avidemux

Available on Windows, Mac, and Linux.

avidemux

Avidemux is great video editing software for beginners as the interface is very simple to use. This program can help you to perform basic tasks including:

  • Simple cutting
  • Encoding
  • Filtering

If you are completely new to video editing, this might be a good place to start.

Pros: Very simple software; no need to read technical docs.

Cons: Not as many features as other video editors.

Best for: Basic editing tasks.

7. HitFilm Express

Available for both Mac and Windows.

Hitfilm

HitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus many more. While some users may find HitFilm a little advanced, it’s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.

The tutorials are mainly based on well known Hollywood movies like Star Wars, but these are very interactive and engaging.

Before you can download this software, Hitfilm asks you to share a status update on social media. However, this is a very small price to pay for such advanced software. Finally, Hitfilm includes a store where you can purchase add-ons, but this is beyond the scope of most users, as the free feature set should be more than enough.

Features included:

  • Advanced cutting tools
  • Keying for green screen effects
  • Audio and video filters
  • Compositing tools
  • Layers and masking
  • 3D video support

Pros: Truly professional video editor without the price tag.

Cons: May take some time to learn the interface.

Best for: Youtuber Vlogs – Youtube uploading is built in.

8. DaVinci Resolve

Available on Windows, Mac, and Linux.

davinici

DaVinci Resolve is arguably the most advanced video editor on the list. While it has many professional features, its interfaces remain intuitive. Alongside video slicing and trimming you can master audio and correct color. You can also use it to add 2D and 3D titles to your video. If you just want to trim and upload your videos, the rich feature set of DaVinci Resolve may be too extensive. However, if your video project is a little more advanced, the free version of this software is hard to beat.

Features included:

  • Advanced trimming
  • Multicam editing
  • Color correction
  • Audio mastering

Pros: Intuitive interfaces and incredible color correction.

Cons: Its wide array of features make it a little overwhelming, and not all tutorials are free.

Best for: More advanced projects where you need to correct colors.

9. Openshot

Available on Windows, Mac, and Linux.

openshotUI

Openshot is entirely open source. It may remind some Mac users a little of iMovie with its easy to use drag and drop interface. However, Openshot packs more features than iMovie, including unlimited layers and audio mixing. This free editor strikes a nice balance between advanced features and a simple interface. It also allows real time previews when you create transitions between clips.

Features included:

  • Unlimited tracks / layers
  • Clip resizing, scaling, trimming, snapping, rotation, and cutting Video transitions with real-time previews
  • Compositing, image overlays, watermarks
  • Title templates, title creation, subtitles 3D animated titles (and effects)
  • Advanced Timeline (including Drag & drop, scrolling, panning, zooming, and snapping)

Pros: Open source, unlimited layers.

Cons: Not that many video tutorials.

Best for: Great for users just starting out with video editing.

10. iMovie

Available on Mac

imovie

Good old iMovie comes baked into Mac OS. Like most native Mac apps, this video editor is very intuitive to use. It features a drag and drop interface. Mac users can use iMovie as a playground for learning the basics of video editing. Once you are up to speed, you may find that alternative video editing software in this list may better suit your needs.

Features included:

  • Library of pre-made transitions
  • Video trimming
  • Audio editing
  • Split screen
  • 4K resolution support

Pros: Easy to learn.

Cons: Advanced users may find features a little limited; import and render times can be a little slow.

Best for: Mac users getting started with video editing.

Best Free Video Editing Apps for Mobile

These apps are for people who like to capture and share videos from their smartphones and edit videos on the go. While there are many great video editing apps out there, this list covers some of the best, most intuitive, and free to use video software for mobile devices.

11. Splice

Available on iOS only

splice

Splice is one of the most popular free video editing apps available for iPhone and iPad users. From the makers of GoPro, this app is simple to learn due to its simple interface. You can edit and cut videos in just a few taps. Add some transitions and sounds from the large built-in library and your video is ready to share.

Pros: Simple and very easy to use.

Cons: Only available for iOS.

Best for: When time is of the essence and you need to edit a video quickly.

12. Quik

Available on iOS and Android

 

 

quik

Quik is another free video editing app from the makers of GoPro. This app is similar to Splice but takes a little editing power away from the user. It has auto trim and edit features that do speed up the editing process, however, you can still manually edit your clips if you want more control.

It’s impressive what Quik can do automatically: it searches your video to find great moments and can even add transitions. If you really need a fast edit, this is the app for you. Also, unlike Splice, it’s available to Android users, too!

Pros: Auto editing features.

Cons: Some users may want more editing control.

Best for: Quick, individual video edits.

13. Adobe Premiere Clip

Available on iOS and Android

adobepremiereclip

Adobe Premiere Clip is a very popular video editing app. This app links into Adobe’s well known Premiere Pro product, but works equally well as a standalone app. Add music (your own or from the library included), transitions, auto correct the color, and you’re ready to share your video.

With its two modes, Freeform and Automatic, you can choose whether you retain editing control, or you let Adobe pick transitions and trim your clip automatically. Adobe users will be happy to know that this app syncs beautifully with other Adobe staples such as Lightroom.

Pros: Simple to use; Adobe Creative Cloud support.

Cons: Lacks a few basic functions like the ability to rotate clips.

Best for: Basic mobile video editing.

14. Horizon

Available on iOS and Android.

Horizon

Horizon is a simple app that enables users to capture videos horizontally no matter the position of their phone. When we rush to capture a moment we may forget to tilt the phone and capture the action horizontally. This app can help you solve that problem: all footage shot in the app is captured horizontally no matter how you tilt your phone. Check out this demo to see how it works. Avoid vertically captured videos and shoot quick videos in the Horizon app.

Pros: Very simple to use; never waste vertical content.

Cons: Android version is not as advanced as iOS version; some in-app purchases may be necessary depending on your needs.

Best for: Always capturing film horizontally.

Best Free Video Editing Apps for Instagram

We all love Instagram. But, as an ecommerce store owner you know the importance of making your brand look professional. Take your Instagram stories to the next level with these video editing apps. By the way, all the mobile video editing apps listed above also work great for Instagram, too. These video editing apps, however, have been designed specifically with the Instagram platform in mind.

15. Magisto

Available on iOS and Android.

 

Magisto is an award winning AI video editor. Add your photos, video, music and whatever else you want to include and it will automatically edit and create your video. And the results are pretty impressive. By choosing the type of story you want to tell, Magisto can save you lots of time by using its smart video editor to deliver your professional looking video. Great for quick Instagram posts. It makes it look like you spent at least a couple of hours editing your story.

Pros: The AI results are truly impressive.

Cons: You sacrifice some editing control for speed.

Best for: Quick, professional looking video edits.

16. Boomerang

Available on iOS and Android.

boomerang

Boomerang, available on iOS and Android, is an app created by Instagram. This app helps you use your photos to create more engaging content. Shoot a burst of upto 10 photos and Boomerang will turn them into a mini video. Thanks to native support, you can post to Instagram straight from the app.

Pros: Very easy to use and share content.

Cons: This is pretty much a one feature app.

Best for: Turning photos into engaging video content.

17. Anchor Video Maker

Available on iOS and Android.

Anchor

Anchor Video Maker is great for making audio content much more engaging. Don’t let those audio files go to waste: awesome videos can also start life as soundbites. This app automatically transcribes your audio files or podcasts into Instagram friendly videos. Check out this article, for a demo, tutorial, and download links.

Pros: Make audio files shareable.

Cons: Automatic transcription still needs proofreading.

Best for: Turning audio files into social shares.

18. Hyperlapse

Available on iOS only.

hyperlapse_app

Hyperlapse is great for timelapse videos. This app was actually also created by Instagram, so it really does have that platform in mind. By condensing a lot of time into a short video, Hyperlapse can create interesting videos for your followers. This app also does away with the need for tripods due to its impressive stabilization technology.

This type of timelapse video could work great to show how a product is made. When you’re done with your timelapse video you can share it straight to Instagram. You can also speed up your timelapse by up to 12x.

Pros: Stabilization technology means you don’t need a tripod.

Cons: iOS only; may take a couple of attempts till you get great results.

Best for: Shooting stunning timelapses.

19. Apple Clips

Available on iOS only.

apple clips

While some native Apple apps fall short, Apple Clips is one of the good guys. This app covers most of your video editing needs for Instagram. You can stitch clips together, and edit your timeline.

Two of the coolest features are the ability to edit your background and give your content a comic book feel. The next awesome feature is Live Titles: Just record a video and Apple Clips adds captions automatically while you speak that are in sync with your voice. After you’re done just go back and edit the titles to make sure they are correct.

Pros: Quick and easy to use; Live Titles feature.

Cons: iOS only.

Best for: iOS users looking for quick, interactive, Instagram friendly editing software.

20. FilmoraGo

Available on iOS and Android.

filmorago

Last but not least we come to FilmoraGo. FilmoraGo is a solid video editing app without any watermarks or paid subscriptions. Add music, transitions, and trim video clips all from within the app. You can easily add themes, text, and titles to your videos. There is a desktop version starting at $44.99 a year, but you can still get a lot of editing joy from the free mobile app.

Pros: Great for basic mobile video editing.

Cons: Not quite as good as the desktop app.

Best for: Adding text, themes, and overlays to customize your videos.

Summary

Use the free video editing software in this list to start creating stunning videos today. Boost your ROI and maximize your ad spend by creating product videos and ads that present your brand in a visually appealing way.

Take your Instagram stories and Youtube videos to the next level by using these video editors to quickly achieve professional results.

Happy editing!

Want to Learn More?

Do you have your own recommendations for the best video editing software? We would love to hear from you in the comments below.

Subscribe To Our Newsletter

Loading...

Thanks for subscribing!

Start using Oberlo today

All accounts have access to the forever free Starter Plan

Sign Up Free

Oberlo uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy.