20Apr
By: Andrew Roach April 20, 2017 Topic: Customer Service

If you’re selling clothes online then you’ll need to make sure that your customers understand the sizing of your products– this is critical when you’re trying to run a successful ecommerce business. When your customers receive products which are the incorrect size you’ll need to deal with refunds, returns, and customer complaints. This adds more work to running your ecommerce business, so you should try to avoid it as much as possible. Sizing issues generally occur when ecommerce entrepreneurs source clothing from one region, like Asia, and sell said clothing to customers who are familiar with clothing sizes from a different region. If you’re an ecommerce entrepreneur who is running a clothing store then it’s imperative that you know how to convert Asian sizes to US sizes. This may sound like a daunting prospect, but don’t worry– we’ve created this article to equip ecommerce entrepreneurs with all the knowledge that they need to successfully convert clothing from Asian sizes to US sizes

What Is Size Conversion?

How to Convert Asian Sizes to US Sizes - What is Size Conversion?

As an ecommerce entrepreneur who is selling clothing online, it’s critical that you’re aware of size conversion and the benefits which it will bring to your business. Unfortunately, there aren’t universal sizing guidelines in place for clothing, which is why size conversion is essential. As an example, Asian clothing is generally smaller fitting than the clothing which you’ll find from American or European retailers, so you’ll need to bare this in mind when you’re sourcing your products. This means that you may need to convert the sizing of your products into the correct measurements for your audience, especially if you’re sourcing your clothing from Asia.


Why Should I Convert the Sizes of My Products?

How to Convert Asian Sizes to US Sizes - Why Should I convert the Sizes of My Products

When a customer purchases a product from your ecommerce store they have certain expectations from you, as the store owner. They expect that you’ll deliver a high-quality product to them, that the product will arrive in a timely manner, and most importantly, that the sizing of the product meets the description which you’ve listed in your store.

If you’re sourcing your products from Asia and you don’t convert your product’s sizes then your customers may end up purchasing the wrong sized products. They’ll be confused and upset when they order a size medium but they actually receive an Asian sized medium which may not fit them properly. Situations like this will deter customers from using your store again, which is bad news when you’re trying to grow a successful ecommerce business. You can avoid this confusion by converting the Asian sizes to US sizes on your online store– this way your customers will be able to order the correct size products easily.


How to Convert Asian Sizes to US Sizes

How to Convert Asian Sizes to US Sizes

If you’re an ecommerce entrepreneur who is sourcing your store’s products from Asian countries and selling them to American customers then you’ll need to know how to convert Asian sizes to US sizes. Generally Asian clothing fits smaller than American clothing, which is important to keep in mind when you’re running your ecommerce store. Thankfully, there are actions which you can take to avoid any confusion with your customers about the sizing of your products.


Converting Asian Sizes to US Sizes With Your Suppliers

The first point of action which you’ll need to take when you’re converting your store’s products from Asian sizes to US sizes is getting in contact with your suppliers. Your suppliers will likely have a sizing chart for all of the products which they create, so you’ll need to get in contact with them and ask for an Asian to American sizing chart. If they can provide you with the sizing chart then you’ll find that converting your products from Asian sizes to US sizes is a simple and easy process.

If you’re using AliExpress to source products for your ecommerce store then you’ll find that the majority of sellers will be happy to provide you with a sizing guide for their products. Most AliExpress sellers will already have a sizing guide in their product descriptions, which makes life easier for you. There may be times when you’re unable to locate the correct sizing chart. If you’re unable to locate the sizing chart for your products then you won’t be able to convert your products from Asian sizes to US sizes properly.

To combat issues like this we’d recommend searching for said products on other ecommerce platforms, like Amazon. You’ll likely find other ecommerce entrepreneurs who are selling similar products to the ones which you’re selling. These product listings will have US sizing charts which you can use as a reference point for your own ecommerce store.

When you’ve obtained the correct sizing information which will allow you to convert your products from Asian sizes to US sizes, you’ll need to ensure that your customers can also access this information easily.

Converting Asian Sizes to US Sizes In Your Store

Once you’ve obtained the measurements which you need to convert your store’s products from Asian sizes to US sizes it’s your responsibility to ensure that your customers can easily find this information and order the correct sized products. We’ve found that the best tactic for making sure that your customers know which sized products to purchase is to include a sizing chart for each of the product listings on your store. This way your customers will be able to accurately convert your store’s products from Asian sizes to US sizes on their own accord.

Make Sure Your Sizing Charts Are Clear

Creating sizing charts for your online store will provide your customers with vital information which they can use to select the appropriate sized clothing to purchase. It’s down to you to make sure that your sizing charts provide clear information– if they don’t then they’ll be useless to your customers.

We’ve created a couple of example sizing charts to make life easier for you:

Men

Standard EU Sizing 2XS
44
XS
46
S
48
M
50
L
52
XL
54
2XL
56
3XL
58
4XL
60
France 46 48 50 52 54 56 58 60 62
Italy 46 48 50 52 54 56 58 60 62
UK 34 36 38 40 42 44 46 48 50
USA 34/27 38/28-29 39/30-31 40/32-33 42/34-35 44/36-37 46/38-39 48/40-41 50/42-43
Asia XS S M L XL 2XL 3XL 4XL 5XL

Women

Standard EU Sizing 2XS
32
XS
34
S
36
M
38
L
40
XL
42
2XL
44
3XL
46
4XL
48
5XL
50
France 34 36 38 40 42 44 46 48 50 52
Italy 38 40 42 44 46 48 50 52 54 56
UK 4 6 8 10 12 14 16 18 20 22
USA 2 4 6 8 10 12 14 16 18 20
Asia XS S M L XL 2XL 3XL 4XL 5XL 6XL

Boys

Age
Size EU
4-6
116
6-8
128
8-10
140
10-12
152
12-14
164
14-16
176
France 114 126 138 150 162 174
Italy 114 126 138 150 162 174
UK 6 8 10 12 14 16
USA 6 8 10 12 14 16

Girls

Age
Size EU
4-6
116
6-8
128
8-10
140
10-12
152
12-14
164
14-16
176
France 114 126 138 150 162 174
Italy 114 126 138 150 162 174
UK 6 8 10 12 14 16
USA 6 8 10 12 14 16

Gloves

Size 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10
CM
Inch
15.5
6.1
16
6.1
16.5
6.3
17
6.5
18
7.1
19
7.5
20.5
8.1
22
8.7
23
9.1
24
9.4
26
10.2
27
10.6
Ladies XS S M L XL
Men S M L XL 2XL
Juniors XS S M L XL

Ensure that your customers have easy access to sizing charts like this. It’ll really help your store grow into a successful ecommerce business.

Now you’re armed with everything that you need to convert Asian sizes to US sizes. If you have any further questions regarding this let us know in the comments section– we’re happy to help!

  • How about a new feature on Oberlo where you insert the data on the product edit page and then it displays depending on your customer’s location? Of course, also include the sizing guide to make double sure.