23May
By: Andrew Roach May 23, 2017 Topic: Analytics

Ecommerce is a competitive field to be involved in, and it can be difficult for some entrepreneurs to assess how successful their businesses are. When you’re assessing the success of your store you may opt to analyze the amount of sales which you’ve made, the amount of revenue your...

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23May
By: Lily Cichanowicz May 23, 2017

Dropshipping ecommerce is catching on as an avenue for people to gain the financial freedom and the time to create the lives they love. Of course, this form of entrepreneurship isn’t simply an easy pass to the good life, but for those willing to treat it like a business,...

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22May
By: Nicole Martins Ferreira May 22, 2017

When building out your online store, you need to find a way to differentiate yourself from other brands. By doing things differently, your store will have a competitive advantage. Whether it’s a highly optimized site that has higher conversions, or a more personalized experience for the customer, your store...

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17May
By: Andrew Roach May 17, 2017 Topic: Email Marketing

As an ecommerce entrepreneur, it’s essential that you optimize your marketing efforts. Marketing campaigns will drive your business’ growth, and helps you to draw the necessary mass of potential customers to your store. One great marketing tactic, which is often underutilized by ecommerce entrepreneurs, is the email newsletter. If you...

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15May

Ecommerce product reviews can boost sales, build customer trust, and build customer loyalty. Product reviews are the validation that your business is real and that your products are as awesome as you say they are. Whether it’s a glowing 5-star review, or a mediocre 3-star, how you respond to...

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12May

If you’ve ever looked at your abandoned checkouts under ‘Orders’ in your Shopify store you might be overwhelmed by how many customers are abandoning their carts. According to Baymard, 69.23% is the cart abandonment rate for the average online store. Despite the high number, it is possible to recover...

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11May
By: Andrew Roach May 11, 2017 Topic: Ecommerce Inspiration

Starting an ecommerce business can be a challenging task, especially if it’s your first time launching a store. With this in mind, it’s important that you really are motivated to succeed as an ecommerce entrepreneur. If you’re filled with motivation to start an ecommerce business, you’ll view the challenges that you...

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10May

Retargeting ads are one of the smartest ecommerce marketing tactics to help lure the casual browser back to your website to land the sale. Whether you’re running a retargeting ad on Facebook, or sending a retargeting email campaign, it can help boost sales you otherwise would’ve missed out on....

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08May
By: Andrew Roach May 08, 2017 Topic: How to Find a Product

Finding products to sell in your online store can be a difficult process, especially if you’re new to ecommerce. It’s critical that you fill your store’s inventory with high-quality products which you can sell at an affordable price point for your customers. One of the easiest ways you can...

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05May

Creating a customer loyalty program allows you to recognize your customers for their loyalty to your store. Whether they’ve purchased from you once, or they’re on their hundredth visit, it’s important to appreciate every customer who engages, visits, or buys from your store. According to Harvard Business Review, acquiring...

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