Are you constantly wishing for an extra pair of hands, another employee, or just more hours in the day to manage your ecommerce business? We get it. Running a business solo can feel like a non-stop juggling act.
But here's the good news: Shopify isn't just an e-commerce platform. It features a number of powerful tools to help you. These simplify tasks that used to take hours—from automating emails in a single click to easily designing your brand's logo. It's never been easier to run a business as a solopreneur. With Shopify on your side, acting like your own personal assistant, your support system has never been bigger.
Read on to discover the best Shopify tools for solopreneurs.
7 Best Shopify Tools for New Entrepreneurs
1. Burst
The first Shopify tool on the list is Burst: a website full of free stock photos and royalty-free images. New images are added to their growing collection of stock photography at least twice a week to ensure that the latest ecommerce trends have stock images. So if you're selling makeup brushes or fashion, you'll find quality images you can use for your banner images, ads and other marketing materials.
You can easily find the perfect image for your ecommerce store by browsing high-resolution photo collections with themes like ‘Around the World,’ ‘Work from Home,’ and ‘Shop Local.’
There are a couple of cool things that Burst does differently too. Since Burst specializes in photography for online retailers, you'll find stock photos for niches like cell phone cases, watches, and make up brushes, which can be hard to find on traditional stock photo sites.
The website also has store case studies where you can learn how to build a store. And those case studies also include photo packs you can use for your store. Plus, their collection of stock photos have models that represent various ethnicities, values, genders and more so your imagery can represent your diverse customer base.
2. Shopify Email
Shopify Email is the super-easy, built-in tool for running your email marketing, all from your Shopify dashboard. Forget complicated programs, this app lets you drag-and-drop your way to beautiful, professional emails. Since it's connected directly to your store, it automatically grabs your logo, products, and brand colors, meaning you can send out a sharp-looking, on-brand newsletter or announcement in minutes, not hours.
The real magic happens with automation. You can set up smart email flows—like welcome sequences or "we miss you" emails—without any coding. Plus, it has some cool AI help (Shopify Magic) to write catchy subject lines and suggest the absolute best time to hit "send" so more people actually open your email. The best part for small businesses? You get 10,000 emails free every month, and after that, it's a cheap pay-as-you-go rate, making email marketing affordable for everyone.
3. AI Business Name Generator
The AI Business Name Generator is a free Shopify tool that allows you to easily find a business name for your store. You can enter the keywords you want to include in your business name. And then BAM! AI automatically creates a list of potential names for your store.
Once you're happy with one of the names suggested, you can claim the domain straight away via Shopify. Buying your domain name from Shopify keeps the process easy. Also, if you sign up for annual billing, you might be able to score your domain name for free.
4. Slogan Maker
Shopify Tools like the Slogan Maker allow you to create a catchy slogan for your homepage banner, ad copy or social media graphics. You can either enter your business name, niche or keyword to find a list of possible slogans you can use. Each keyword you use will provide you with a different selection of slogans so it's not a one size fits all kind of deal. For example, if you put in yoga, it'll mention slogans related to weight loss, exercise, spirituality. So it tailors the slogans to the keyword you use.
While this isn't the intended purpose, not even a little bit, the Slogan Maker also acts like an inspiration tool. Say you're having a rough day and need a bit of a pick me up, you can add your name to the Slogan Maker and it'll come up with awesome slogans with your name in it. Some are exactly what you need to feel a bit better. You might feel like procrastinating for five minutes, but some of the slogans try to remind you to get back on track. Try it out, it's pretty fun!
5. Logo Maker
If you’re ready to launch your brand but don't have a huge design budget, Shopify’s free Logo Maker is your secret weapon. This free, easy-to-use tool lets you skip hiring a designer and create a professional, high-resolution logo in just a few minutes. All you do is plug in your brand name and industry, and the tool suggests thousands of stylish logo templates and elements tailored to your business niche.
Unlike other free tools that hold your logo hostage, the Shopify Logo Maker gives you 100% control and full editing access with no hidden fees. You get unlimited revisions and access to premium design elements like high-quality fonts and color palettes. Crucially, the final high-resolution PNG and SVG files are ready for anything—from being printed on merchandise and business cards to being perfectly optimized for all your social media platforms like Instagram and TikTok, ensuring your brand looks sharp everywhere.
6. Image Resizer
When you import your own product images for the first time, you might end up realizing that they're not all the same square shape. Enter Shopify's Image Resizer tool. You can choose from three sizes, all square shaped. Its main purpose will likely be for product photos to ensure a unified look throughout your product collections. When it comes to choosing the right size for your images, choose based on your needs. Do you want a faster site load time? Choose Compact. Do you want finer details shown on your product images? Choose Large. If you're resizing several images at once, be sure to take advantage of the drag and drop feature where you can upload up to six images at a time.
You can also use the Shopify Image Resizer to instantly create perfectly sized images for all your social platforms—including Instagram, Facebook, and X—making sure that your brand always looks sharp and professional.
7. Profit Margin Calculator
The Shopify Profit Margin Calculator is a fast and free tool that helps you set the perfect prices every time. Since profit margins are arguably the most critical number in ecommerce, this calculator is designed to eliminate uncertainty and ensure your business is profitable. It makes calculating Gross Profit Margin simple—you just plug in your product's cost and the selling price, and it instantly spits out the margin percentage.
Discover More Free Shopify Tools
If you walked away with one main takeaway, let it be this: you don't have to do it all alone. As a solopreneur, your time is your most valuable asset, and the free tools offered by Shopify are designed specifically to protect it. By using features like the free Logo Maker to nail your branding or the Profit Margin Calculator to set smart prices, you can automate the mundane and focus your energy on growing your business.
Ready to find even more ways to simplify your life? You can find a full list of all the essential Shopify business tools right here.
Best Shopify Tools FAQ
What Are the Best Free Shopify Tools for New Entrepreneurs?
Top options include the Logo Maker for quick design, Shopify Email (free up to 10,000 emails/month) for communication, and the Profit Margin Calculator for setting correct prices.
Where Can I Find Royalty-Free Stock Photos for My Shopify Store?
You can find a huge collection of high-resolution, royalty-free stock photos directly through Burst by Shopify. These images are free for commercial use and specialize in ecommerce friendly themes and niches, making it easy to create professional product banners and marketing graphics.
Is the Shopify Logo Maker Really 100% Free?
Yes, the Shopify Logo Maker is completely free to use. You can design, edit, and download high-resolution PNG and SVG files for your logo without any hidden costs or subscription fees, giving you full control over your branding assets.