Comparison of the Best Email Marketing Platforms for Ecommerce

email marketing platforms

As an ecommerce store owner, you already know the power of email marketing. But with so much competition in the industry, you might be overwhelmed with all the choices you have. It’s hard enough to keep track of all the email marketing platforms and strategies, let alone find time to compare all the providers. In the end, you’ll want to pick the solution that works best for your business, helps achieve your goals and includes easy integration with your favorite ecommerce platform.

Today we’ll cover some of the most popular email marketing platforms for you to consider, as well as some of the best email marketing tools. In the end, to help you analyze better, we’ll compare the email marketing services, so you can see which one better fits your needs.

Omnisend

Omnisend, which was previously known as Soundest, positions itself as super easy email marketing specifically tailored for ecommerce. This email marketing platform works with Shopify, BigCommerce, Tictail and any other ecommerce platform via API. It’s the most popular app on Shopify that caters to your email marketing needs, so you’d better pay attention to this one.

It’s powerful “campaign booster“ feature will automatically segment and re-send the email to recipients who haven’t opened the first newsletter. Because sometimes inboxes get over-flooded with new emails.

This doesn’t mean that your email wasn’t relevant to the customer, just that it didn’t arrive at the right time. Campaign booster takes advantage of that by sending a repeated newsletter. Super helpful for those limited-time offers, when you really know that your subscribers are getting great value out of this deal.

Premium plans start at $10/month for up to 500 subscribers and 15,000 monthly emails.

email marketing platforms: Omnisend

Try it out now with Shopify.

Klaviyo

Klaviyo is one of the leading email marketing platforms for ecommerce with deep Shopify integration that’s tied directly to your store, making email easy, automated, and effective. It includes product recommendations features that display unique sent to products relevant to every email recipient. Segmentation options that allow you to campaign to users who viewed a particular product in your store or asked a question about it in support.

Other key features include not one, but multiple abandoned cart follow-ups ensure that your potential customers turn into real ones. Want to also target customers via ads? Not a problem, Klaviyo allows you to easily integrate Shopify customers with Facebook Custom Audiences.

Prices start at $25/month for up to 500 subscribers and 3,000 emails.

Email Marketing Platforms: Klaviyo

Try it out now with Shopify.

Rare.io

If you’re looking for an email marketing platform to send out beautiful, responsive emails that are displayed perfectly across all device types and clients – Rare.io just might be the answer. Key features include personalized recommendations and custom coupon codes. You’ll be able to target customers based on pre-existing segments that are based on coupon usage or location of the potential customer. With a built-in A/B testing feature, Rare.io promises up to 11x the click and up to 44% more orders than traditional email.

Rare.io is free for up to 99 subscribers and unlimited emails.

Email Marketing Platforms: Rare.io

Try it out now with Shopify.

Kevy

The age of one-size-fits-all is over. Customers want to experience a personal connection with the shops they interact with online. That’s where Kevy comes in. Kevy is an email marketing platform that helps you personalize your marketing to turn visitors into customers.

Like you, Kevy realizes that email marketing is extremely powerful. Yet online retailers need additional tools that are not included with the traditional email marketing platforms or come with a hefty price tag. Key features include dynamic lists, transactional and cart recovery emails, personalized pop-up offers, behaviour-based triggers as well as revenue tracking.

Prices start at $250/month for up to 8,000 subscribers and unlimited emails.

Email Marketing Platforms: Kevy

Try it out now with Shopify.

MailChimp

MailChimp is one of the leading email marketing solutions out there. When talking about email marketing, it’s impossible not to mention them. With Mailchimp, you’ll have the power to connect your email list and purchase data, segment based on purchase history and create abandoned cart automated campaigns.

With their impressive template selection, which consists of hundreds of ready-made, responsive templates – you are guaranteed to find a starting point for your welcome email, cart abandonment email or product recommendation email.

Mailchimp is free for up to 2,000 subscribers and 12,000 emails per month.

Email Marketing Platforms: MailChimp

Try it out now with Shopify.

AWeber

AWeber enables you to create beautiful, professional-looking newsletters with powerful email marketing tools. With powerful segmentation that allows you to narrow your list down to those, who opened specific product page, clicked a certain link in an email or purchased and spent a specific amount. This email marketing platform has more than 700 templates to match the view of your store and kickstart your email marketing automation.

Prices start at $19/month for up to 500 subscribers and unlimited emails.

Email Marketing Platforms: Aweber

You can connect Shopify and AWeber using Zapier.

Emma

With Emma, you’re getting access to a world-class email service provider that ensures a two-way synchronization of your customer data, smart segmentation tools and powerful analytics. Key features include drag & drop design tools, built-in mobile-ready templates, autoresponders and smart features like A/B/C subject line testing. To top it off, Emma boasts a 99.2% delivery rate thanks to years of building relationships with all major ISPs.

Prices start at $89/month for up to 10,000 subscribers.

Email Marketing Platforms: Emma

Try it now with Shopify.

Campaign Monitor

Campaign Monitor lets you send emails your customers can’t ignore. Not only is it easy-to-use, it uses professional grade email marketing and automation for fast-growing businesses. Campaign Monitor provides customized pre-built segments out of the box, including newsletter signups, high spenders, first-time customers, and repeat customers. With powerful segmentation like this and zero setup time – you can start sending relevant campaigns in no time.

Prices start at $9/month for up to 500 subscribers and 2,500 emails.

Email Marketing Platforms: Campaign Monitor

Try it out now with Shopify.

Drip

Drip is not your typical email marketing software. As the name suggests, it’s main focus is creating and executing automated emails. Pre-defined emails that will be sent out on a schedule if certain conditions are met.

What really sets Drip apart from the rest is the visual campaign builder feature. With visual campaign builder, people without development background can set all kinds of conditions, triggers and events in an easy-to-grasp visual way. Perfect for nurturing your leads, upselling existing users and more.

Prices start at $1/month for up to 100 subscribers and unlimited emails.

Email Marketing Platforms: Drip

While Drip doesn’t have an integration with Shopify, you can use a workaround and connect them using Zapier.

EmailOctopus

While EmailOctopus doesn’t have a cool integration with Shopify or an impressive list of features, it does have one advantage that warrants it being mentioned in this list. It’s built on powerful Amazon’s Simple Email Service, which makes it the cheapest solution mentioned in this post. Perfect for those broadcast campaigns, when you’re sending an email to all customers in your list.

Consider this service if you’re satisfied with the bare bones: simple analytics and subscriber list management.

Prices start at $0/month (doesn’t include Amazon fees) for up to 1,000 subscribers and unlimited emails.

Email Marketing Platforms: EmailOctopus

EmailOctopus doesn’t have an integration with Shopify, but they do have a beta Zapier connection in the works.

Constant Contact

This list won’t be complete without Constant Contact. It is one of the fastest growing email marketing services in the world. Especially for small business owners, it is very easy to use and beginner friendly.

With this email marketing platform you can easily organize your email list, contacts, email templates, and much more. It provides you with 1GB of storage for your personal files, an easy tracking system, built-in social media sharing tools, as well as an image library. If you are new to email marketing tools and platforms, it’s especially useful as they offer online training as well as live seminars for you to learn from. This helps small businesses learn the tactics of email marketing quicker and to be able to apply them to benefit their business.

As for the price, this email marketing platform has a 60 day free trial, with no credit card required. Following the free trial period, their pricing starts at $20/month.

Top email marketing platforms: Constant ContactTry it now with Shopify.

ConvertKit

If you’re looking for something a bit more professional, this email marketing platform is not only very easy to use, it is also extremely powerful. It is mainly used by professional bloggers, authors and marketers.

ConvertKit allows you to segment your contacts into different categories. This way you can categorize them according to who has already purchased and those who are interested, which could make your marketing automation much more simplified. Additionally, ConvertKit lets you offer content upgrades as well as incentives with email sign up forms. Not just this, but you can also set-up autoresponders to send drip emails, without you having to constantly worry about it.

The pricing for this email marketing platform starts at $29/month, with a 30-day refund policy.  

Top email marketing platforms: ConvertKit

While ConvertKit doesn’t have an integration with Shopify, you can use a workaround and connect them using Zapier.

GetResponse

This email marketing solution, is great for beginners and small sized businesses. Getresponse offers some great email marketing tools that could come in handy such as, A/B testing, tracking, autoresponders, as well as beautifully designed responsive forms. Not just this, but this email marketing platform can also be integrated with third party lead generation software like Google Docs, OptinMonster, SalesForce, etc.

With the amazing marketing automation tools, you can very easily set up automated campaigns. It has a drag and drop builder feature, that helps you create campaigns, segment contacts, and send segment-specific content to certain groups.

This email marketing platforms also has a great help section with free learning material such as videos, webinars, how-to tutorials, guides, reading material, etc. You can even contact them by phone, live chat, or email to get further support.

GetResponse offers a 30 day free trial, after which the pricing starts at $15/month.

Top email marketing platform: GetResponse

Try it now with Shopify.

ActiveCampaign

If you’re looking for something a bit fancier, ActiveCampaign is the right email marketing platform. It offers you all the best email marketing tools to create great email marketing campaigns. ActiveCampaign combines your email marketing with automation, CRM, and sales.

This email marketing platform offers you mobile friendly signup forms and a visually appealing email marketing template. The great thing is that you can segment your contacts based on their behaviour, location, and social data that you have. You can also send SMS messages to your contacts to follow up on campaigns. Not just this, but this email marketing platform allows you to integrate it with third party softwares such as WordPress, making it more efficient for you to use.

As for the pricing, it can get a bit pricier compared to other email marketing platforms. ActiveCampaign’s plan starts from $9/month. Additionally, for a test run you can request a demo, with limited features.

Top email marketing platform: ActiveCampaign

ActiveCampaign doesn’t have an integration with Shopify, but they do have a Zapier connection in the works.

Comparison Between Top Email Marketing Platforms

So let’s compare email marketing services, based on some criteria, that might simplify your decision while deciding which email marketing platform to choose. Here we’ve listed out MailChimp vs SendGrid vs ActiveCampaign vs SendinBlue vs Campaign Monitor. 

MailChimp:

  • Suitability: The platform supports Web based, iPhone app, and the Android app
  • The Typical Customer: Freelancers, Small business owners, Mid-size business, Enterprise
  • Support & Assistance: Online support, knowledge based, video tutorials
  • Pricing: Starting from $10/month
  • Trials: Free trial available without any credit card
  • Features: Over 40 features available, including A/B testing, campaign analysis, data import, drip email marketing, email integration, mobile integration, social media integration, ecommerce integration and many more
  • Integrations: Has 672 total integrations, including Google Analytics, Facebook, Instagram, Shopify, Twitter, WordPress, Slack, etc
  • Security: Payment Card Industry (PCI) Data Security Standards (DSS), HTTPS for all Pages, Multifactor authentication options, Data backup in multiple locations/GEO regions

SendGrid:

  • Suitability: The platform supports Web based, and the iPhone app
  • The Typical Customer: Small business owners, Mid-size Business, Enterprise,
  • Support & Assistance: Phone support, online support, knowledge based, video tutorials
  • Pricing: Starting from $9.95/month
  • Trials: Free trial available without any credit card
  • Features: 30+ features available, including A/B testing, campaign scheduling, content management, real time reporting, subscriber management, usage tracking, and many more
  • Integrations: Has 63 total integrations, including Google Analytics, LeadsBridge, Zapier
  • Security:

ActiveCampaign:

  • Suitability: The platform supports Web based, iPhone app, and the Android app
  • The Typical Customer: Freelancers, Small business owners, Mid-size business, Enterprise
  • Support & Assistance: Phone support, Online support, knowledge based, video tutorials
  • Pricing: Starting from $17/month
  • Trials: Free trial available without any credit card
  • Features: Over 30 features available, including A/B testing, CRM Integration, contact database data import, delivery import, import/export data, ecommerce integration and many more
  • Integrations: Has 162 total integrations, including Google Analytics, Facebook, Shopify, Twitter, WordPress, Slack, etc
  • Security: HIPAA Business Associate Agreement (BAA), HTTPS for all Pages, Data backup in multiple locations/GEO regions

SendinBlue:

  • Suitability: The platform supports Web based, iPhone app, and the Android app
  • The Typical Customer: Freelancers, Small business owners, Mid-size business, Enterprise
  • Support & Assistance: Phone support, online support, knowledge based
  • Pricing: Starting from $25/month
  • Trials: Free trial available without any credit card
  • Features: Over 50 features available, including API Availability, Autoresponders, Campaign Segmentation, Drip Email Marketing, SMS Marketing, Web Analytics and many more
  • Integrations: Has 31 total integrations, including Shopify, WordPress, Magneto, etc
  • Security: Cloud Security Alliance (CSA) Cloud Controls Matrix (CCM), Payment Card Industry (PCI) Data Security Standards (DSS), Encryption of sensitive data at rest, HTTPS for all pages, Data backup in multiple locations/GEO regions

Campaign Monitor:

  • Suitability: The platform supports Web based and iPhone app
  • The Typical Customer: Freelancers, Small business owners, Mid-size business, Enterprise
  • Support & Assistance: Phone support, online support, knowledge based, video tutorials
  • Pricing: Starting from $9/month
  • Trials: Free trial available without any credit card
  • Features: Over 40 features available, including A/B testing, CRM Integration, contact database data import, delivery import, import/export data, ecommerce integration and many more
  • Integrations: Has 176 total integrations, including Google Analytics, Facebook, Shopify, WordPress etc
  • Security: Encryption of sensitive data at rest, HTTPS for all pages

Ready to Pick from these Email  Marketing Platforms?

Now that you know all the major players on the market, you’re better equipped to pick one of many email marketing platforms that will work for you. Use another provider for your store? Let us know in the comments section below.

Want to learn more?

Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!

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