No matter what you're selling or aiming for, there's an ideal sales channel out there for you. Below, you'll find our list of the best online selling sites for global merchants. Plus, as an extra tip, we'll share the perks of having your own store.
Creating your own store
There's no better way to sell online than through your own store. Platforms like Shopify make it easy to build one from scratch. You control your pricing, keep all the profits, and don't have to worry about commissions. You won't need to follow another platform's restrictions or pay listing charges for individual products.
Shopify is especially user-friendly for beginners and offers excellent customer service. Plus, it supports integration with popular sites like Amazon, eBay, and Facebook. This means you can get more eyes on your products and potentially more sales.
Building your own store gives you the freedom to establish your brand identity. Shopify provides over 200 ready-made website designs to get you started quickly. Every store includes secure checkout features and SSL certificates for customer protection.
Top 22 websites to sell stuff online
The following are some of the most well-known online selling sites that can accommodate just about any item you might have.
Best websites to sell products online
1. Amazon
Amazon is a trusted go-to website that continues to dominate online retail with thousands of transactions happening every minute. The platform maintains its success by ensuring customers feel secure and confident when making purchases.
Amazon is known to verify sellers and keep counterfeit products out of its marketplace. And it's earned people's trust by delivering the items they want, on time. That's why so many customers consider it their go-to marketplace for online shopping. Such a large number of perks means your products are more likely to be sold, but it also means the site comes with more fees.
Professional sellers need to pay a monthly subscription starting at $39.99. The platform also charges various fees per transaction, including final value fees that typically range between 10% and 15%. Individual seller accounts avoid monthly charges but pay 99¢ per item plus additional percentage-based fees.
Amazon works well for merchants wanting to reach massive audiences and move high volumes of inventory.
2. Bonanza
This Seattle-based company is relatively new to the online marketplace scene, yet is doing remarkably well. With more than 50,000 sellers and 35 million different items, Bonanza is a large and growing community of online shops. It receives nearly two million monthly visits to its website.
Bonanza has a straightforward fee structure with no upfront fees for listing items. You only pay when an item sells. The primary fee is a Final Value Fee of 3.5% on the Final Offer Value (FOV). The FOV is your item's price plus any shipping costs over $10.
For example, if you sell a $50 item with $12 shipping, the FOV would be $52 ($50 + $2). Your Final Value Fee would be 3.5% of $52, which is $1.82
This online selling site works well for those who are not able to pay listing fees. Setting up a shop is easy, and you only pay fees if you make a sale. Plus, you can integrate Bonanza with platforms like Shopify to manage and sell products more easily.
3. eBay
The original online selling platform, eBay was founded in 1995. There is almost nothing you can't sell on this website. So if you're looking to sell something antique, crafty, or a little weird, this might be the online selling site for you. The platform supports both auction-style and fixed-price listings, giving sellers flexibility in how they market their products.
Be aware of the selling fees when selling on eBay. For most sellers, there is no fee to create a listing unless you exceed your monthly allowance of 250 free listings. After that, an "insertion fee" of $0.35 per listing is charged.
Once an item sells, you will always be charged a "final value fee." This fee is a combination of two parts:
- A percentage of the total sale amount (item price, shipping, handling, and sales tax).
- A fixed per-order fee of $0.40 for orders over $10, or $0.30 for orders $10 and under.
The percentage of the sale amount varies greatly by category, typically ranging from 13.25% to 15% for many common items, but it can be higher or lower depending on the category.
4. Etsy
Etsy caters to more of a niche market than those of eBay or Amazon. Here, you can sell your handmade goods, art, collectibles, and antiques. With annual sales in the billions, Etsy is considered to be a lucrative platform for online selling.
The platform serves over 95 million active buyers, creating significant opportunities for creative entrepreneurs. Etsy provides built-in marketing tools and storefront features to help new sellers establish their online presence.
There is a $0.20 listing fee for each item you add to your shop. A listing remains active for four months or until the item sells.
When an item sells, you are charged two main fees:
- Transaction Fee: This is 6.5% of the total sale amount. This includes the item's price, the shipping cost you charge the customer, and any gift-wrapping fees.
- Payment Processing Fee: This fee is for processing the payment and varies by country. For US sellers, the fee is 3% plus $0.25 per transaction. This fee is applied to the entire order total, including item price, shipping, and sales tax.
Etsy is well known and respected. Its ease of use and overall good standing in the online selling world make this site one of the best places to sell your stuff online.
5. Ruby Lane
Ruby Lane specializes in vintage items and collectibles, creating a targeted marketplace for enthusiasts and collectors. The platform connects sellers with passionate buyers who actively seek unique and antique pieces.
Setting up your shop costs nothing, and Ruby Lane doesn't charge listing fees. However, stores with 50 or more items must pay a monthly maintenance fee of $45. The platform takes a 9.9% service charge on total purchase amounts up to $2,500, excluding sales tax.
This online selling site is designed to bring collecting enthusiasts together. If you're looking for a niche selling website for your antiques and collectibles, this is likely the site for you. Be mindful of the fees, though.
6. Poshmark
Poshmark is a popular social commerce marketplace for selling clothing and lifestyle accessories. With its community of more than 80 million users, sellers get access to a large audience of eager buyers.
The platform operates as a social marketplace where sellers can interact with buyers and promote their listings through sharing and community engagement. This social aspect helps create a more personal shopping experience.
Poshmark's pricing is simple: a flat fee of $2.95 for sales under $15 and a 20% commission for higher sales. This makes it a cost-effective option compared to other online marketplaces.
Plus, Poshmark has a supportive community and user-friendly tools that help you manage your listings and sales efficiently.
7. Chairish
This growing online consignment store is geared specifically for high-quality furniture and home décor. Listing items is easy on Chairish and, like any consignment store, it takes a percentage of the selling price.
Chairish has a tiered commission structure that depends on your seller plan and sales volume. To maintain quality standards, the platform's curatorial team reviews every item submitted for listing.
The Consignor Plan is for new sellers with fewer than 10 active listings. It has no monthly fee, but the commission is a high 40% on all sales. Once you have 10 or more active listings, you are automatically upgraded to the Professional plan, which also has no monthly fee. The commission for this tier is 30% on all sales.
Chairish also takes care of the shipping logistics, so you don't have to worry about shipping large pieces of furniture (just as you don't when you engage in dropshipping). You can also arrange your own shipping if that suits you.
Chairish is a great online selling site for those that want to sell furniture and other home décor items. It upholds high standards, which is ideal for buyers and collectors.
8. Swappa
Do you have a smartphone that you no longer use? A camera lying around gathering dust in your drawer? Maybe you can consider turning them into cash.
Swappa is a marketplace to buy and sell tech gadgets. The team behind the platform has done a great job of weeding out the trolls and fraudsters, which helped it gain an excellent reputation. Of course, this means it will thoroughly scrutinize your item, which won't be a problem if you're selling products in good working condition.
Creating a listing on Swappa costs nothing for the seller. You can pay a small fee, typically around $5, to have your item's listing featured for more visibility. Swappa's fees are minimal and are paid by the buyer, not the seller.
When a buyer makes a purchase, a small fee is added to the price, which covers both Swappa's service fee and the PayPal payment processing fee. This means the seller receives the full amount they listed for the item.
You can also choose to use Swappa Local, a version of the platform that allows you to sell tech gadgets to local buyers in your community.
Local online selling sites
If you want to reach buyers in your community, the following sites let you list products for free:
9. Craigslist
Craigslist is a basic forum that's easy to use. Founded in 1995 by Craig Newmark, it was originally developed to provide information on local happenings around the San Francisco Bay Area. Today, it is the go-to online selling site for many individuals and even some businesses.
The platform has expanded its reach to 700 cities in 70 countries, all while sticking to its straightforward, text-based format. It's built mainly for direct transactions between people, which might make it less suitable for bigger business operations.
The downside of Craigslist is the rampant scams and the "you're on your own" style of dealing with fraud and disputes, which makes it a higher-risk selling site.
This online selling site is best suited for those who prefer to sell locally and make deals in person. Some people take advantage of buying low and selling high on Craigslist, which can turn a pretty profit for those into market arbitrage.
10. Facebook Marketplace
Facebook created Facebook Marketplace to bring people in communities together to buy and sell. What's exciting about Facebook Marketplace is that the company is starting to support ecommerce merchants.
Over one-third of people in the US use Marketplace monthly, creating substantial opportunities for sellers to connect with active shoppers. The platform charges no listing fees and Meta takes no commission from sales unless the transaction is completed through Facebook’s checkout and a shipping label is used.
Facebook has teamed up with platforms like Shopify to help businesses sell their products on Facebook Marketplace. This partnership makes it more convenient for Shopify merchants to list and manage their products on the Marketplace platform.
There are no listing fees, but there are specific requirements and guidelines you must follow as a merchant on Marketplace.
11. VarageSale
VarageSale is a Toronto-based online selling platform created by a former elementary school teacher who grew frustrated with the scams and illegitimate listings on classified sites.
The site requires sellers to create a Facebook verified profile to ensure that merchants use a real profile image and name, along with a personal bio. This helps buyers feel comfortable doing transactions, as they have a better idea of who they are dealing with.
VarageSale members can sell products online for free. As a seller, you can create a listing with a headline, description, and product photo. If someone is interested in making a purchase, they can reserve your item and plan an offline meetup for exchange, or use Stripe to make an online payment.
As of this writing, the platform isn't charging a seller or transaction fee from merchants.
12. OfferUp
OfferUp is an app that enables merchants to sell a wide range of items, from electronics and clothing to automobiles. You enter a ZIP code and the app displays your listings to potential buyers in the local area.
If a buyer likes one of your items, they can message you directly through OfferUp. You can then discuss the price and set up a meeting place to complete the sale.
OfferUp prioritizes the safety of its users. As a seller, you can check out the profiles and reviews of buyers before meeting them. Plus, OfferUp employs TruYou, a system for verifying the identities of its users, to foster a safer retail environment.
13. Nextdoor
Similar to Craigslist, Nextdoor is about community. It's a platform where neighbors can share information about what's going on in their area—from announcing a block party to complaining about the traffic on their streets.
Beyond being a neighborhood forum, Nextdoor also provides a free forum for selling your items online. Like Craigslist and Facebook Marketplace, there are no listing or membership fees, but you do have to meet your buyer and make the exchange in person.
This platform feels a little safer than Craigslist, as it requires that you sign up and create an account. Because of that, it tends to be more private and have fewer scams.
International online selling sites
For reaching an international audience, here are the best sites to focus on:
14. AliExpress
AliExpress is one of the largest online marketplaces globally, drawing in over 500 million visitors every month.
AliExpress has a variety of product categories, making it ideal for a wide range of sellers. Whether you're into fashion, electronics, or home goods, there's a space for your products.
AliExpress also offers an affiliate program. With this, you can earn an 8.5% commission on every sale. The chances of making money are pretty high, because the site uses cookies that last up to 30 days to track visitors.
As for fees, AliExpress takes a commission of between 5% and 8% on each transaction. This depends on the type of product you're selling. Other than that, there are no extra costs like overhead or setup fees for selling or dropshipping on AliExpress.
Pro tip: If you're already selling on Shopify, you can integrate your existing inventory with AliExpress using software connectors. This makes it easier to manage your sales across both platforms.
15. Rakuten
Rakuten is a large marketplace based in Japan, focusing on cross-border ecommerce. It's a platform where you can sell almost anything, from clothing and books to sports gear and subscription boxes.
To sell on Rakuten, your business should be registered in the US or Japan, or you could work with a service partner. Rakuten connects new sellers with onboarding consultants who assist in the application, registration, and setup processes.
Keep in mind that when selling on Rakuten, you're in charge of the shipping process. This responsibility includes managing the processing of orders and clearly listing the times when shipping starts.
16. Flipkart
For merchants looking to grow their online business in Southeast Asia, Flipkart is a top choice. It's Amazon's main competitor in India and appeals to a wide range of customers in the region.
Flipkart provides extensive support to sellers. This includes services like professional account management, assistance with cataloging, and help with product photoshoots. It also offers a dedicated fulfillment service, making the logistics of selling smoother and more efficient.
Additionally, Flipkart makes buying easier for customers. With options like Flipkart Pay Later (Flipkart's version of buy now, pay later) and cardless credit, even customers who are short on cash can make purchases. This flexibility in payments can really boost your sales.
17. MyDeal
MyDeal is an Australian online marketplace with more than one million products spread across 3,500 different categories. It allows third-party sellers to reach a wide audience, with the platform drawing in over four million visitors each month.
The platform operates strictly as a marketplace without selling its own inventory. This means all products come from third-party sellers, creating opportunities for merchants to reach Australian consumers.
MyDeal is versatile in terms of what you can sell, but there's a noticeable lean toward certain categories. Items like furniture and homewares, along with other larger products, are particularly prominent on MyDeal. So, it's a good spot if you're looking to sell these kinds of items.
One thing to note about MyDeal is that it doesn't provide any fulfillment services. This means, as a seller, you'll need to handle your own shipping. You can either manage this yourself or partner with an external logistics company to get your products to buyers.
18. OTTO
Otto is a German marketplace specializing in fashion and lifestyle products, from branded items to third-party retailer goods. This diversity attracts a wide range of shoppers.
One key advantage of selling on OTTO is its lower rate of product returns. This is a big plus for sellers seeking stable and predictable sales. Additionally, the platform offers cost-effective options for pay-per-click advertising campaigns.
Sellers also benefit from OTTO's fast, competent, and personalized support. This level of assistance is invaluable, especially for those who depend on the platform's team to help resolve business issues efficiently.
19. Mercado Libre
Mercado Libre is the leading ecommerce marketplace in Latin America, covering more than 18 countries, from Argentina to Mexico. It's a vibrant platform where sellers offer a wide range of products across 20 main categories and 123 subcategories.
Selling in Latin America is made easy with Mercado Libre's Global Selling. This feature allows you to manage your business across four different Latin American marketplaces from a single account.
You can list your products for free and communicate with buyers using an automated translation tool. Plus, you receive payments in USD, avoiding the hassle of currency fluctuations.
Other online selling sites
If you want to reach an even wider audience, consider listing your products on the following platforms:
20. Allegro
Allegro is a European ecommerce marketplace featuring a wide range of items. It attracts millions of visitors each month and has an active customer base, especially in Poland.
To sell on Allegro, you'll need a registered business to create your Allegro Business account. Upload all necessary documents, and once your account is verified, you can start listing products. Keep in mind, Polish is the only language used, so make sure your listings are well-translated.
Sellers pay a commission fee for each order. There's also a monthly subscription fee, which varies based on the subscription tier you choose.
21. Wish
Wish is a popular online marketplace known for offering a wide range of affordable products. It provides a fun shopping experience with personalized feeds and millions of users worldwide.
To start selling on Wish, you'll need to create a seller account on their platform. Once your account is set up, upload your product listings with detailed descriptions and quality images. Be sure to set competitive prices to attract Wish's price-conscious shoppers.
Shipping is key on Wish. Ensure you have reliable shipping options, as faster delivery times can boost your visibility on the platform. Track your shipments and update customers regularly to maintain good seller ratings.
22. Lazada
Lazada is a major ecommerce platform in Southeast Asia, part of Alibaba's network. It connects sellers with millions of buyers across countries like Indonesia, Malaysia, and the Philippines.
To start selling on Lazada, create a seller account on the Lazada Seller Center. Choose your account type, fill in your details, and verify your account. Once verified, list your products by entering detailed descriptions, categories, and shipping information.
Lazada offers extensive tools and support to help boost your online sales. From marketing tips to customer insights, you get everything you need to succeed in this growing marketplace.
Choose the right selling sites and marketplaces to sell your products
Whether you're clearing out your home, growing your retail store, or launching a new brand, several online selling sites are ready to help. Explore your options, see what fits your needs, and start selling today.
Best selling sites and marketplaces FAQ
How can I start selling online?
1. Create your own online store with an ecommerce platform.
2. Sign up as a seller on popular sites like Amazon, Rakuten, or Etsy.
3. Sell directly through social media platforms like TikTok and Instagram.
4. Start your own dropshipping business.
5. Sell old things by registering on apps like VarageSale.
What are the best sites for selling your products online?
There are many sites to sell your products online. You could consider Shopify, Bonanza, eBay, Etsy, Facebook Marketplace, or Craigslist, to name a few.
What are the best-known online clothes selling sites?
Ruby Lane, Facebook Marketplace, Nextdoor, and Etsy are known online clothes selling sites. Each varies in fees and costs, but their brands are strong and reliable.
What are the top online selling sites for individual sellers?
Chairish, VarageSale, and Bonanza are examples of top online selling sites for individual sellers. Each has a strong community of entrepreneurs and a loyal customer base that keeps coming back for more.