By: Paula Borowska October 08, 2016 Topic: Design

Starting an online business can be intimidating. There are so many things you have to deal with, like how not to go broke or how to optimize your landing pages. But, let’s put that aside for now. Here is a list of 40 inspiring online Shopify stores.

All of them are successful eCommerce businesses. Each of these businesses carved their own way to success. And, for each of them, success meant different things. I’ve highlighted the greatest accomplishments, usually monetary, for these Shopify stores. Their successes vary from having high-end clients like Ben Affleck to earning multimillion-dollar investments and six-figure revenues. Hopefully they will get you inspired about your own online busines.



Tattly started as a side hobby for designer Tina Roth-Eisenburg. Today, it’s a growing temporary tattoo business. In 2015, the company shipped 2.6 million temporary tattoos ranging from $5 to $15 per sale.



An amazing women’s company which sells period underwear is making big headways and big bucks. The company raised $130,000 in 2014 from crowdfunding and has grown 23 times since. 23 times.

Master and Dynamic


For all the audiophiles out there, Master and Dynamic is selling high-quality headphones. Their products are part of the $1 billion headphone market and rival Beats by Dre with their quality.

Kylie Cosmetics

Shopify StoreKylie Cosmetics, the wildly popular beauty company, uses Shopify to run their fantastic online store. Kylie Cosmetics host periodic flash sales which are some of the largest on the internet. Their products are high-quality and sell out within minutes.



Toyshades sells affordable eyewear. To gain their first sales they relied heavily on Instagram marketing, among a few other social media outlets.

Negative Underwear


The company’s goal is to help women feel confident in their own bodies. They don’t want to rely on push-up pads or bows for women to feel sexy. And it must be working for them since the company’s revenue grew 150% in 2015.



Marshall Haas and Jon Wheatley created this company which sells digitized notebooks with just $22,450. In their first three months of launching the company generated $91,470.



Originally, Ugmonk started as a side project for its founder, Jeff Sheldon. Today, the company shipped over tens of thousands of products to over 60 countries worldwide. The shirts have been spotted all over television and online including an episode of Project Runway and Cougar Town.



Flex is an alternative to tampons. The great thing is it allows women to enjoy sex while on their period. If you don’t think that’s a worthy business idea, the company raised $4.6 million in the first half of 2016 alone.

Pencil by FiftyThree


In 2015, Pencil won a Crunchie Award for Best Design and numerous IDSA awards for its packaging and computer equipment.

A Book Apart


A Book Apart is an online book publisher. Their website alone is allegedly worth $78,535. The company is estimated to make $100,000 in yearly sales revenue.

Taylor Stitch


Taylor Stitch launched its online store in 2010 selling custom and tailored menswear. Since then, their revenue has tripled each year. In 2013 the company made an expected $1.5 million in sales.

SkinnyMe Tea


This Australian company sells all-natural detox teas. In the only-9 months after the company started, they were earning $600k in monthly revenue.



Ryan French created GameKlip, which sells game controllers for smartphones. Since its launch, GameKlip has been featured on Gizmodo, ABC News, PC World, CNET, The Verge, and even Ask Men, among a bunch of other magazines and blogs worldwide.



GoldieBlox is a construction toy series focused on problem solving, adventure and engineering. In 2013, the company was making $300k in monthly revenue from all its different toys and books.

Craft and Mason


This company sells specialty coffee and delivers it to your door. The founders focused on counting their pennies from day one and providing real value to coffee lovers to help grow their business.

Leo Gary


The founder of Leo Gary believes drop shipping is the perfect gateway into eCommerce for those starting out as it’s a great avenue for learning the business. His advice is to offer a variety of products you can easily swap out. Leo Gary is another successful customer of ours at Oberlo.

Canada Icons


Canada Icons is an online Shopify store – and a museum – which sells Canadian brands and goods. The business revolves around telling stories and is proud of its Canadian heritage.



Just a month after launching in 2012, Mark Zuckerberg selected the company as a Facebook gift vendor. This helped the company achieve $120k in revenue in its first year. By 2014, the company was making $3 million in revenue.



Pipsnacks sells healthy snacks and is a Shark Tank success story. The initial Shark Tank investment was $200k in 2013. In 2014 the company made $800k in revenue and was expected to increase it by at least 800% in 2015.

The Ghostly Store



The Ghostly Store sells all sorts of things, from leather wallets and coffee beans to art prints and vinyl records. In 2012, the company formed a partnership with Warby Parker to create a new line of sunglasses.



This British luxury watchmaker uses Shopify like most of you reading these words. At the beginning of 2016, there were remarks of the company increasing its earnings to £11.7 million.



An Australian couple launched a swimwear line in 2012. By the end of its first year, the company made over $5 million. The following year the company earned five times that much at $25 million.

Marc Wenn


Marc Wenn advises doing many things that don’t scale to ensure good business at first. For example, personally emailing the first 100 customers to say thank you will go a very long way for any business.

Cookbook Village


Cookbook Village sold cookbooks originally on eBay and is now thriving on Shopify. The founders have a background in marketing and utilized their store’s blog, email marketing, and Google AdWords to streamline their business’ success.

Pure Cycle


The cycling industry is worth $6 billion. In 2012, Pure Cycle, then Pure Fix Cycle, sold over 2,000 bicycles and made almost $4 million dollars.

Little Sparrow Tea


Little Sparrow Tea is a boutique tea company from London. Their goal is to create authentic and wonderful tea experiences.

Studio Neat

Shopify stores: Studio Neat

Studio Neat uses Kickstarter to fund their product ideas. In 2016, they launched a new campaign for a smartphone tripod, raising almost $210k in 30 days. (Their goal was just $50k.)

HELM Boots


This young boot retailer is gaining quick traction and getting orders from the likes of Ben Affleck.



This proud store has been on Shopify from its early days. It is number 83 in Shopify’s database.

Wrightwood Furniture


Wrightwood Furniture started as a store in Chicago. Today, the company makes over 12% of their revenue from their Shopify store. Their online store is a lead generator for their physical location sales as well.

Leather Head Sports


Founder of Leather Head Sports, Paul Cunningham, had such success selling his sports leather goods he had to switch from Etsy to Shopify. He hasn’t looked back since.

Whipping Post

whipping post shopify store

In 2013, Whipping Post won Shopify’s Design Award, giving it some serious exposure to their target audience – the design- and quality-conscious tech crowd.



Eric Bandholz built an online business for men’s beard care. In less than a year the company was making $120k in monthly sales. Beardbrand’s email list also quickly grew to over 7 thousand emails.

Khara Kapas

Shopify stores: khara kapas

Khara Kapas sells Indian-culture-inspired and handmade clothing and racks up over $1,500 sales per day.



Minaal sells high-quality travel gear for digital nomads. In December of 2015, they launched a 2nd Kickstarter campaign and raised $707,631 from over 2,400 people. The campaign’s goal was only $10,000.

Watch Outfitter


The company was started by a 17-year-old who had a knowledge of watches and passion for jewelry. By the end of the first year, Watch Outfitters was making $13,500 in monthly revenue.



Nerdwax is an all-natural and organic beeswax. The company rejected two offers from Shark Tank. They are doing something right if they have made over a million dollars in total sales to date.

SoYoung Inc

Shopify stores: SoYoung

This line of bags for both moms and their children earns 25% of its revenue from their online Shopify stores. The profit margin on those sales is higher due to the higher margins thanks to direct sales.


Which of these Shopify stores did you enjoy the most? Which one of the stores inspired you the most to aim high with your own store? These Shopify stores vary in their successes but they are all great sources of inspiration for a successful eCommerce. Most of these examples make thousands of dollars in sales each month. Some have a reputation for really cool clients like Ben Affleck too. Maybe in our next roundup we could feature your store?

Want to learn more?

Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!

  • Santri Jaya

    very inspiring.

  • vanella scott

    I got so much from this thanks everyone for sharing

  • Loving these shopify stores thanks Oberlo team

  • Are any of these products from Oberlo?

  • Morganna Store

    love these stores thanks for sharing you are all inspiring!

  • Narly

    The Canadian Icon store isn’t very good. But, if they make money, that’s what it is all about.

  • Eliver Adaya

    Skinny me store really inspired me. Simple yet direct with success. Just started. Barely 2 months. Hope I will soon feature among the best. Checkout eazideal.com jewelry ? store

  • Seeing lots of Retina Shopify themes – https://themes.shopify.com/themes/retina/styles/austin

  • Les Abbott

    Drooling over other people’s success doe Not make others successful. I want profit/loss ratios. Original investment capitol. Amount of money borrowed. Cost of advertising. Gross sales, net profit. Dropship sources. Marketing strategies. A whole lot of more than what I got here.

  • Pooja Chaurasia

    all success store is selling their own product. I mean not drop shipping store.

  • Pooja Chaurasia

    all stores are selling their own product. so i think they make huge investment on marketing

  • Ok, I need pay it to subscribe ere or are all free for work on shopify

  • Ruta Ganusauskaite


    Ruta here from Obero 😉

    Shopify 14-day trial is free. Once the trial is over, you will then have to upgrade to a paid plan. Learn about Shopify’s plans and pricing here: https://www.shopify.com/pricing

    Good luck!

  • Cool Hand Luke

    Shopify makes money hosting shopping carts, selling apps, payment and other assorted services. They cannot sell your products for you, and although organic growth is doable, we don’t have that kind of time on our hands. The only real option is proactive marketing. I read the article above: “8 Months and $1M Later: How One First-Time eCommerce Entrepreneur Made His Fortune” you should read it too. You’ll quickly learn absolutely nothing from it. What does he sell? What were the advertising methodologies used? How much did he spend on advertising? Not a single piece of information you would need in order to replicate his success.

    Hey! I don’t blame Irwin Domingez, your own brother won’t tell you how he did it. It’s a big secret. I don’t want to besmirch anyone; my only goal is to burst bubbles with a little reality check. Creating a Shopify shop takes minutes, Oberlo is free! But, getting people to visit your shop, and buy stuff, takes a little know how and perhaps more advertising money than you’d expect. Although Shopify and Oberlo make the process of setting up and running a shop much easier than it ever was, none of it matter if no one visits your shop. Spend your time learning marketing.

  • Cool Hand Luke

    To be honest, if I could net $5000-/month, I’ll pay all my living expenses and I really don’t need any more than that. Every single million dollar success story that I read rings “easy come, easy go” in my head. They are usually based on passing fads, and then quickly fade.

  • 大喇叭
  • Prativa Neupane

    you are reading a wrong article then. oberlo marketing their app .they want more people to go for dropshippng. they dont want to bother about the information what you asked.

  • LunarNoire

    Did they start with oberlo? Where did their products originate from because many of them look as though they may have started with their own physical products and then at some point began selling online. Can teas be bought and sold from Oberlo? I was into soap making and candles and had to buy the materials, test and got business from word of mouth and samples which lead to sales, but that all took a lot of time and money for the small sales I did make and more money for resources to make them unique. Unfortunately I had to stop due to health issues, but am looking to start again. Some of these listed also have a brick and mortar where their products can be bought and I see some that are listed have had help to reach success from Shark Tank and crowdfunding so they shouldn’t be included since in my opinion their success didn’t originate from Shopify or Oberlo, but from other sources prior to launching/listing on Shopify’s platform. Is there a list of stores that have become successful using Shopify and Orberlo as their starting point that have gained as much success? The shops are nice but these shops seems like they’ve been around for quite some time and are already well known with unique products that can’t be obtain through dropshipping.

  • LunarNoire

    Same here. I want to know what they initially invested for start up. Did they use a marketing specialist to run campaigns for advertisement and SEO. So much goes into trying to start and some of these articles and YouTube make it seem like it’s so easy when it’s not ESPECIALLY when it comes to dropshipping. Perfect storm for failure and most shops do fail especially if everyone is purchasing the same items for sale, same photos, same description and nothing to really stand out out from the crowd. Also some suppliers from these dropshipping companies sell on the same platform the very product/s they’ve sold to you, but offer it at a lower price so there goes your sales out the window unless you go lower which will net you no profit or very little, making it not worthwhile to continue.

  • Ruta Ganusauskaite

    Hey there! No, these are not all dropshipping stores. Some of them indeed have a brick and mortar.

    If you need some inspirational stories from people who started off with Shopify and Oberlo in particular, you should check out the success stories: https://www.oberlo.com/success-stories Don’t be surprised if you can’t find the link to their stores – that is deliberate. To prevent the business owners from sudden increase in competition, we cannot share their websites in public. I still hope you’ll find these stories inspiring!

    And as for your own business, I would highly recommend you to give dropshipping a try – there’s nothing to lose anyways. Just make sure you pick the right product (necessity driven or niche specific), create an appealing store, come up with an effective marketing strategy and provide excellent customer support. Master these steps and you’ll be making a fortune soon!

    Let me know if you need assistance with any of these steps!