Shopify stores

The 60 Most Inspiring and Successful Shopify Stores

Article by

Starting an online business can be intimidating. You have to figure out where to get your products, how to add them to your store, and how to take payments from customers. But, let’s put those concerns aside for now and look for some inspiration!

We’ve gathered a list of 60 best Shopify stores that are killing it with their design, branding, and customer experience, among other things. Each provides a wealth of inspiration for aspiring entrepreneurs looking to launch their own successful online venture.

What do the most successful Shopify stores have in common?

Top Shopify stores share several key characteristics. They ensure their branding is consistent and memorable, offer easy navigation on their sites, provide high-quality product images, and maintain excellent customer service. You’ll also find that these stores have a seamless checkout process, which streamlines the online shopping journey for customers.

With that in mind, let’s look at 60 Shopify stores that are leading in their respective fields.

60 great Shopify ecommerce stores for inspiration 

1. Negative

Negative has one goal: to help women feel confident in their own bodies. It doesn’t want to rely on push-up pads or bows for women to feel sexy. And its strategy is working—this Shopify store’s revenue grew 150% just a few years after it launched. Negative has gained acclaim from big names such as Forbes, Vogue, and The Wall Street Journal for making a place in the industry and bridging the gap between comfort and appearance.

2. Unconditional


Unconditional’s website design is nothing but striking. It’s simple yet eye catching. This Shopify store started in London more than a decade ago. It describes itself as “a winning combination of the laidback and the edgy.” Its homepage makes you want to explore further, and as you scroll down, you get a neat presentation on its latest fashion collections.

3. Sir

Sir clothes

Located in Sydney, Australia, this store steals a place on our list as one of the most striking online stores for clothing. This Shopify store is bold, big, and beautiful. With its serene photography style, Sir does a great job of sending a calming message through the theme of its store.

4. Naja

This Shopify store takes a place in our list because of its ethical lingerie and underwear collections. Naja’s designs reflect a modern take on women’s underwear. The brand uses eco-friendly fabrics, and its trims create stunning new silhouettes. There’s so much to say about this store, but we’ll let its website do the talking.

5. Taylor Stitch

Taylor Stitch

Taylor Stitch is one of the most well-known fashion Shopify stores around. This shop creates a bond with its customers by encouraging them to share their individual stories. Over the years, its customers have shared amazing stories and pictures from fly fishing trips, motorcycle crashes, hurricane clean-ups, and wedding days.

6. Triangl


Triangl offers simple and sporty-style bikinis in bright fabrics. The idea of this Shopify store first came to co-founder Erin Deering when she realized she couldn’t find a bikini she liked that was also affordable. By the end of Triangl’s first year, the company had made more than $5 million. The following year, this top Shopify store earned five times that much.

7. HELM Boots

Helm Boots

Founded in 2009 in Austin, Texas, HELM is a popular Shopify store dedicated to selling classic-style footwear with a versatile, modern perspective. HELM work boots and casual shoes are produced and sourced in US facilities. Introducing its Shopify shop in 2009, HELM is committed to crafting handmade leather boots with pride, care, and purpose.

8. Millk

Best Shopify store for baby clothes

This Shopify shop offers baby clothing while keeping comfort, style, and practicality in mind. The store went live in 2016, intending to design clothes for everyday living and playing. That’s why Millk pays extra attention to practical shapes, with soft, natural, and versatile fabrics.

9. Shopify store

This Shopify store sells graphic tees, jumpsuits, swimsuits, activewear, and more. It’s more of a lifestyle brand, as it also stocks tech, wellness, and desk items.’s website is a canvas of vibrant colors and simple navigation that makes it easy to browse. And it also has an embedded Instagram feed displaying its products in action.

10. Hiut Denim Co.

Hiut Denim Co.

All products on this Shopify store are designed by Marc Wenn in London. The brand focuses mainly on luxury biker denim, Chelsea boots, and handmade backpacks. Marc Wenn advises doing many things to gain traction in the initial days. For example, personally emailing the first 100 customers to say thank you will go a very long way for any business, just as it did for this Shopify store.

11. Pour Moi

Shopify lingere store

Pour Moi is a Shopify store for lingerie, swimwear, and nightwear of any size. It makes sure that its products fit the needs of modern, fashion-conscious women, providing them with the support and comfort they require. Navigating this store, adding products to cart, or connecting socially is a seamless experience.

12. Khara Kapas

khara kapas

Khara Kapas, means “pure cotton.” The brand sells Indian-culture-inspired and handmade boutique clothing. Its products combine an understanding of the elegance of cotton, earthy colors, versatile prints, and minimalistic design that celebrate the uninhibited spirit of style. The products are produced locally in India, but the brand provides shipping worldwide.

13. Argent


This Shopify shop is on a mission to make women look great and feel comfortable at work. Its vibrant blazers and floral jackets are nothing if not eye-catching. Overall, Argent does a great job at providing a wide variety of choices to women who want to look sharp at work (or anywhere).

14. The Outrage

the outrage shopify store

The Outrage began unexpectedly after a political t-shirt by Rebecca Lee-Funk gained viral attention. Today, the brand champions multiple causes and raises awareness with graphic tees and merchandise featuring bold social impact slogans. Its homepage is regularly updated to highlight current campaigns and social causes.

15. Gymshark


Created in 2012 by teenager Ben Francis and a group of high school friends, Gymshark has grown from a screen-printing operation in a garage into one of the fastest-growing and most recognizable fitness brands worldwide. As dedicated Shopify store owners, they’ve built a brand supported by millions of highly engaged social media followers and customers in 131 countries.

16. The Candi Factory

The Candi Factory

With its simple design and basic structure, this Shopify store example is one worth mentioning. The Candi Factory keeps it simple by adding soft colors and expressions to its clothing line, which helps it stand out and create an identity. All in all, its minimal design goes well with its products, which appear to be full of life.

17. Hydrant

Hydrant’s website boasts bold fonts and vibrant color blocks. Its “where is the rest of the body?” product photos catch the eye. The colorful Shopify store uses a product picker that evokes a candy shop visit. With such a design, Hydrant likely makes customers want to choose it for hydration.

18. Wolf Circus

Wolf Circus is a Shopify store with a line of fine jewelry products handmade in Vancouver, British Columbia. All its products are hand fabricated or cast using the lost-wax casting process, with either recycled sterling silver or recycled bronze coated in a high-grade 14-karat-gold plating. This Shopify store markets itself as an “attainable luxury.” The brand has gained recognition for the accessories it has been known to produce with great quality and a fine regard for detail.

19. Biko

Biko Shopify Store

Biko describes itself as a “modern nostalgic jewelry brand.” Based in Toronto, this ecommerce business handcrafts every piece it makes with materials including sleek mixed metals and natural stones. Its Shopify store has a very simplistic design, with just a few navigational options. The element that makes it stand out is its photography.

20. WP Standard

WP Standard Shopify design award

In 2013, WP Standard won Shopify’s Design Award, giving it some serious exposure to its target audience—the design- and quality-conscious tech crowd. It’s one of the top examples of how design can play a huge part in the success of a Shopify website. This Shopify store deals in full-grain leather goods, including bags, wallets, belts, and laptop sleeves.

21. SoYoung

soyoung inc

This brand has a wide variety of collections for adults, kids, and babies. SoYoung’s line of products earns 25% of its revenue from its online Shopify stores. The profit margin on those sales is higher thanks to direct distribution (i.e., the company sells directly to consumers).

22. Sunday Somewhere

Someday Somewhere

This Shopify store was developed in 2010 by Dave Allison and has gained worldwide recognition since then. The premium eyewear brand focuses on quality, simplicity, and originality to provide the best experience to its customers.

23. Kulala

Kulala shopify store

This ecommerce brand centers around one key product: the Kulala Sleep Lamp. Designed to promote deep, restful sleep, this lamp uses smart lighting technology and supports natural melatonin production. Sleep researcher Dr. Sofia Axelrod developed both the lamp and an accompanying app to naturally improve the body’s circadian rhythms.

24. Bremont

Bremont Watches

This British luxury watchmaker is a Shopify example of an award-winning company producing beautifully engineered chronometers. Its annual production is approximately 8,000 to 10,000 pieces. In 2017, the company achieved a massive financial feat, increasing its earnings to $17 million.

25. Nerdwax


Nerdwax is an organic and all-natural beeswax formulated to keep people’s glasses in place. The company rejected two offers from Shark Tank, but this Shopify store is doing something right if it has made more than a million dollars in total sales to date.


KKW Beauty

One of the best Shopify websites for all things beauty, SKKN BY KIM by Kim Kardashian, has taken the cosmetics world by storm. With periodic sales, the products are not only of exceptional quality but often sell out within mere minutes. It’s a testament to how a well-structured and managed online platform can drive brand success.

27. Kylie Cosmetics

Kylie Cosmetics Shopify Store

Kylie Cosmetics, the wildly popular beauty company, uses Shopify to run its fantastic online store. Kylie Cosmetics hosts periodic flash sales, some of the largest on the web. This is another example of a Shopify store where the products sell out within minutes.

28. Jeffree Star Cosmetics

jeffree star cosmetics

Jeffree Star Cosmetics is the cosmetics brand of Jeffree Star, an American makeup artist, fashion designer, and model. It’s arguably among the most popular Shopify stores for makeup and cosmetics. With a hot-pink website, Jeffree Star Cosmetics includes a ton of holiday and special editions for its customers, as well as free US shipping for orders over $100.

29. Concrete Minerals

Concrete Minerals

Founded in 2009, this Shopify store creates high-end vegan and cruelty-free cosmetics with a unique twist. The brand’s policy is less and more—less ingredients, more pigment. It’s committed to using no parabens or preservatives in its products and is 100% gluten-free. Located in Southern California, Concrete Minerals offers free shipping worldwide on all orders of $40 and above.

30. Range Beauty

range beauty Shopify store

Alicia Scott founded Range Beauty with a mission to offer plant-powered makeup for people with highly sensitive skin. Facing her own battles with sensitive skin, eczema, and cystic acne, she saw a gap in the market for makeup that suited her skin type and tone. Through research, networking, and mentorship, she created a hydrating foundation, leading to a wider cosmetics range. Her Shopify store showcases a variety of models, signaling to her target audience that this brand caters to their needs.

31. Beardbrand

Shopify store for inspiration Beardbrand

Eric Bandholz built an online business for men’s beard care. In less than a year, the company was making $120,000 in monthly sales. Beardbrand’s email list also quickly grew to more than 7,000 emails. Its website invites you to take a quiz that helps you end scent confusion and find the perfect fragrance for your skin, beard, and hair. 

32. The Honey Pot

The Honey Pot is a feminine care company that makes natural, herb-based products. It’s led by women and grounded in science. Founder Bea Dixon created it to offer solutions for the discomfort she experienced from bacterial vaginosis.. Through its Shopify store, The Honey Pot provides natural remedies for itching, irritation, and menstrual care.

33. Taza Chocolate

Taza chocolate

Inspired by the traditional taste and texture of Mexican chocolate, Taza Chocolate uses a unique method to produce its offerings. The company stone-grinds ingredients for a chocolate that’s gritty and full of flavor. Taza Chocolate commits to ethical practices, working directly with farmers to ensure fairness and establishing a third-party direct-trade certification.

34. Bootea

Bootea Shopify Store

In 2016, Bootea took over the dietary and lifestyle scene with its detox tea. With one of the best-marketed Instagram products, this Shopify store has achieved listings with multiple national retailers and more than one million customers worldwide.

35. Happy Earth Tea

happy earth tea

Happy Earth Tea is committed to promoting health and happiness. The brand works directly with certified organic tea gardens to source loose-leaf teas. With a minimalistic design featuring high-quality visuals, this is another Shopify store from which you can take inspiration.

36. Bondi Beach Tea Co.

Bondi Beach Tea Co.

Bondi Beach Tea Co. offers healthy herbal tea blends that support a healthy lifestyle. With an undeniably appealing website design, this Shopify store often makes the list of best ecommerce websites. All the ingredients in Bondi Beach Tea Co. teas are 100% natural. There are no chemicals or preservatives. Ingredients include tea leaves, senna leaf, ginseng, chrysanthemum, cinnamon bark, cloves, rhubarb, ginger, and more.

37. Press

Press founders Georgie and Ed developed a love for cold-pressed juices and had come to rely on them as a convenient, delicious, and healthy part of their diets. The result? A Shopify store by the name Press. This brand is committed to providing juices that are not only a source of enjoyment but also help you meet your daily nutrition requirements.

38. Nutriseed

nutriseed UK shopify store

Nutriseed is a Shopify store passionate about nutrition. The brand has grown exponentially in the past few years, from humble countryside beginnings to a current state-of-the-art British manufacturing facility. Nutriseed has a hands-on approach that requires it to maintain complete control over the quality of its products, from start to finish.

39. Fly by Jing

Jing Gao started Fly by Jing to change how people in the US see Chinese food. The first product, Sichuan chili crisp sauce, became popular from a Kickstarter campaign. In five years, the brand worked with big names like Disney and Shake Shack. Fly by Jing’s Shopify store focuses on brand storytelling to help change views on Chinese cuisine.

40. Pela

pela Shopify store

Pela makes compostable cases for phones and AirPods. This brand emphasizes that its product manufacturing results in 30% lower carbon emissions and 34% less water usage than conventional case production. Pela’s Shopify site is designed for simplicity, offering filters that allow customers to easily find cases for their specific device and preferred style.


This Shopify store sells exceptionally fashionable and thoughtfully functional lifestyle accessories. What began as a women-focused phone case shop grew into a full-fledged store, with products ranging from water bottles to wireless chargers. You’ll recognize BURGA by the vibrant signature designs and unfading prints on its products.

42. Studio Proper

Studio Proper Shopify Store

Studio Proper defines itself as a brand “focused on simplifying everyday interactions with technology in a beautiful and minimal fashion.” Its products include mounting solutions for the iPhone, iPad, and Apple Watch, as well as desk stands, travel accessories, wall mounts, and more. It keeps its website design simple and minimal.

43. Lunchskins

lunchskins Shopify store

Kristen Quigley started Lunchskins to stop using plastic for packing lunches and snacks. This brand’s Shopify store features reusable bags that are dishwasher-safe and block grease and moisture. It also sells paper bags made from unbleached material, which are compostable. Every sale supports the Oceanic Preservation Society.

44. Studio Neat

Pencil by FiftyThree

Studio Neat used Kickstarter to fund its product ideas. In 2016, the founders launched a new campaign for a smartphone tripod, raising almost $210,000 in 30 days. (Its goal was just $50,000.) The store is owned by two designers who love making simple products that address people’s pain points.

45. Zero Gravity

ZeroGravity Shopify Store

This Shopify store is on our list because of its trendy tech accessories. Based in Los Angeles, it designs all of its iPhone cases in-house. What’s interesting about these cases is that they have intricate and vibrant designs embroidered onto them. You’ll find products in all shapes and sizes to choose from.

46. St. Frank

St. Frank Shopify Store

This Shopify store sells beautiful handcrafted décor. St. Frank has it all when it comes to decorating your house, as well as a website with a sleek-looking design. You can find all sorts of accessories for your home, ranging from pillows to kitchenware and everything in between. 

47. Hem

HEM Shopify Store

This Shopify store stands out for its modern theme that matches its products. Each product page is accompanied by a detailed description, image, and a bio of the product’s designer. It’s definitely one of the top Shopify stores in terms of appearance.

48. Floorplan

Floorplan Online Store

This top Shopify store is about rugs, rugs, and more rugs. Not only does Floorplan offer a wide selection from which to choose your favorite rug, but it also gives you the option to create a custom rug based on how you imagine it in your home.

49. Au Lit Fine Linens

Shopify shop for home and furniture

Au Lit Fine Linens offers a wide variety of bedding, pillows, duvets, and other bath and comfort products. What’s great about this Shopify shop is that it has a section dedicated to tips and advice for those looking for guidance and more. Au Lit Fine Linens aims to “change the way people sleep & improve the quality of their lives.” 

50. 18 Karat Store

Shopify websites for furniture

If you’re looking for inspiration for homeware and furniture, this is the Shopify website to look at. 18 Karat’s product range is described as modern home décor inspired by nature. Its products range from home furniture to artwork, with the brand using warm autumn colors to accentuate its products on its website.

51. Haus

shopify websites for furniture

This Shopify store boasts a minimal design. The smart choice of the name “Haus” and the strategic use of colors on its website make its products pop. Finding products you’re interested in is easy, thanks to the site’s clear navigation.

52. Nick Mayer Shopify store for art

Nick Mayer is one of the most interesting Shopify art stores around. It reflects the passion of a former marine biologist pursuing his true calling as an artist. And what better way to showcase his beautiful work than with an eye-catching Shopify website.

53. Amira Rahim

If you’re looking for inspiration for a Shopify website for artwork, this is the right place to be. Raven Roxanne has a uniquely designed Shopify website. She uses vibrant colors on her web page, giving it an artsy feel. And on the homepage, you’ll find a captivating image of her creating art.

54. Luxy Hair

Great Shopify store examples

Luxy Hair is a Shopify store known for creating clip-in hair extensions that thousands of women worldwide use daily. One thing that makes this Shopify store stand out is its range of educational resources. Luxy Hair includes a hair blog, transformation videos, brand stories, and detailed product information on its website.

55. Pipsnacks

Pipsnacks Shopify Store

Pipsnacks sells healthy snacks and is a Shark Tank success story. It initially received a Shark Tank investment of $200,000 in 2013. A year later, the company made $800,000 in revenue. This Shopify site is a testament to hard work and passion paying off. 

56. Pure Cycle

Pure Cycle Shopify Store

The global bicycle industry is projected to be worth $147.24 billion by 2027. Pure Cycle is perfectly positioned to take a big slice of that pie. The brand’s bikes focus on style and comfort, as well as the ease of exploring places on a bike. Pure Cycles was also an early adopter of Shopify AR, giving people a better way to get a feel for its products before they visit its brick-and-mortar store.

57. Tattly

Tattly Shopify Store

Tattly started as a side hobby for designer Tina Roth-Eisenburg. Today, it’s a growing temporary tattoo business. This Shopify store has shipped 2.6 million temporary tattoos, charging an average of $5 to $15 per piece.

58. Leather Head Sports

leather head sports

Founder of Leather Head Sports Paul Cunningham had such success selling his sports leather goods he had to switch from Etsy to Shopify. Shopify’s platform gave him all the tools he needed to make his brand a nationwide success. Paul hasn’t looked back since.

59. Fresh Heritage

Fresh Heritage Shopify store

Brothers Jamil and Gamal Codner created Fresh Heritage after being inspired by traditional grooming practices they discovered on a trip to Africa. This brand focuses on hair care products formulated specifically for men of color, including grooming kits, beard oils, and combs. In doing so, Fresh Heritage addresses the needs of an often overlooked market.

60. Loot Crate

Loot crate Shopify store

Loot Crate operates as a niche subscription service. Billing itself as the “geek subscription box for gamers and nerds,” it offers crates themed around pop culture, film and television, or gaming. Created by enthusiasts for enthusiasts, Loot Crate presents a unique way to enjoy your favorite hobbies.

Shopify stores FAQ

How do I find top Shopify stores?

To find top Shopify stores:

  • Use BuiltWith or Wappalyzer to see if a store uses Shopify
  • Read stories of founders on the Shopify blog
  • Listen to the Shopify Masters podcast for tips from successful owners
  • Check the Shop mobile app (for iOS & Android) to browse Shopify stores
  • Learn from successful owners on Shopify Learn
  • Search on sites like 1-800-D2C for lists of Shopify stores

What are some examples of successful Shopify stores?

Gymshark, Negative, Thinx, and SKKN BY KIM are some examples of successful Shopify stores.

How can I set up a successful Shopify store?

If you’ve already selected your product, here are some useful tips you can implement to make sure your Shopify store is on the right path:

  • Select a Shopify theme that reflects the type of products you’re selling.
  • Select Shopify store colors that help convey the right feeling about your brand to your audience.
  • Organize your products into categories and collections to help your customers find the products they’re looking for.
  • Use photography to help bring your store to life.

What makes a great Shopify store?

A great Shopify store has:

  • A user-friendly interface and design
  • High-quality product photography
  • Clear, straightforward text
  • A simple purchasing process