Looking for the best baby products of 2020? In this section of the ebook, we break down the top baby clothes and baby products new parents will be obsessing over. So if you run a baby accessories store, then you’ll want to get these baby products on your store ASAP – you don’t want to miss out and end up crying over spilled milk.
10 Best Baby Products to Sell in 2020
1. Pregnancy Brace
Expectant mothers carry around extra pounds during their pregnancy. That weight can be difficult to carry. Fortunately, there’s a solution for women that you can provide: a pregnancy brace. What a pregnancy brace does is help provide support throughout a woman’s pregnancy as her baby grows. This popular baby product has seen thousands of orders in recent months. It has a 4.9 out of 5 star review and over 2100 orders.
To promote this product, you’ll want to use Google Ads. You can target keywords such as “maternity belt,” “pregnancy brace” or “best pregnancy support belt.” You can also build out a blog targeting pregnant women so that they find your website for free through organic search.
You can also join Facebook groups for pregnant women to help you find your target audience. Focus on building relationships by commenting as your page. Don’t try to sell your products there. Focus on brand awareness instead. By commenting as your page, they’ll learn to find you on their own.
2. Baby Hip Seat
One of the most popular baby products is baby carriers. Search volume for the keyword “baby carrier” has been more or less stable for a few years with peak season occurring around June.
However, to keep up with trends, manufacturers have been altering the design of baby carriers like this baby hip seat which allows parents to comfortably carry their baby on their hip while they stand without having to use both of their arms.
To get more eyeballs on your baby hip seat during the peak June season, you’ll want to start your SEO strategy now.
If your entire store is catered to the baby products niche, you can build out blog content that’ll better attract your audience. You can create content twice a week around topics such as “How to Hold a Baby” which has 4,400 monthly searches – low enough for a new blog.
As your blog grows over the next few months from your continued content you can start creating content around higher volume words like “baby carrier.” But in the meantime, to capitalize on sales earlier, you can share those blog posts on Twitter, Facebook groups, or relevant baby forums.
As long as you have a Facebook pixel and retargeting ad running in the background, you can monetize your blog content more affordably while attracting qualified traffic to your website. You can then use this data to create lookalike audiences when you start creating standard Facebook ads.
3. Baby Moccasins
When it comes to baby clothes, baby shoes often bring about that “aww” factor more than anything. How can someone’s feet be so small and adorable?
Fortunately, with shoes like these baby moccasins that “aww” factor can help you make some sales. This style comes in thirteen different colors and three sizes to suit every baby.
With a price point under $6, store owners can make a profit when selling these baby shoes for between $19.99 to $29.99. Searches for “baby shoes” has been seeing a slight increase in volume.
This product would likely perform best with the help of influencer photos. You can reach out to influencers with newborn babies and offer these shoes and compensation in return for your own custom photos.
The influencer can then share the photos with their audience, tagging your store. This will allow you to get sales from their circle of influence. You can then use your custom photos in ads and on social media to attract other new parents to encourage sales from them as well.
4. Pacifier Feeder
Silicone baby products have been growing in popularity in recent years. And this silicone pacifier feeder is no exception.
In recent months, it’s seen thousands of orders placed. It has a protective outer part to prevent choking, while allowing the baby to feed on the juice of fruits. It’s quite popular with a 4.8 out of 5 star rating and over 3100 reviews. It’s best for babies over four months of age. Search volume for “pacifier” has been stable for over five years so it’s a reliable product to sell on your baby products store.
To promote this baby pacifier, you’ll want to target “New Parents” on Facebook you’ll want to choose the age range appropriate such as over four months as listed on the product page. You can also promote it on other popular baby blogs to help new parents find your product. And of course, you can start your own blog on your online store so that you can attract expectant and new parents to your website.
5. Mother and Baby Beanie Hats
What could be cuter than a mother and her newborn sporting matching hats? Not much. One of the most popular matching sets this year is this mother and baby beanie hat set.
In the past 30 days alone, they’ve amassed hundreds of sales. The matching set even comes in five distinct colors: red, beige, black, white, and gray. The set of two beanies cost store owners under $6, though the value appears to be higher since customers get two products with their purchase.
You can market these mother and baby products by reaching out to new moms on Instagram. Have the mom take a picture of her and her baby wearing the beanie. She can then post the picture on Instagram giving you a shout-out.
However, if you compensated her for the photo you can also use the photo for your ads targeting new parents. By having a cute matching photo, you’ll be more likely to entice new moms who are completely head-over-heels about their newborn baby.
6. Baby Glove Teether
One of the biggest milestones in a newborn’s life is when they start growing teeth. Teething often causes discomfort in babies so naturally, they prefer chewing on something.
Fortunately, store owners can sell this silicone baby glove teether to help combat teething pain. In the past month, this teether’s sales have surpassed 2.1k proving that this product solves a big problem for new parents.
And with a high 4.9 out of 5 rating out of 468 reviews, it’s pretty safe to say that parents have a sweet spot for this teether. Want to get this teether in more hands? Pun definitely intended.
Well, the easiest way to do that is to target the group “New Parents (0-12 months).” Most babies start teething somewhere around four to six months of age.
You can create simple videos of babies using the teether or have new parents take pictures of their baby using it to help increase sales with your ads. And with multiple colors for parents to choose from you can even create a carousel ad as an experiment to show all of the options.
7. Winter Clothing
Seasonal clothing is a must for new parents. They don’t want their newborn to freeze in the winter months so selling winter clothing at the start of 2020 can help you capitalize on seasonal sales. This cute animal winter romper has been chomping on sales with thousands of orders in recent months. It’s even got a 4.9 out of 5 star rating and over 1100 reviews to boot.
There’s no retention focus in the baby clothing niche so building an email list is often short-lived. That means you’ll need to focus on acquisition. This can be done with paid Facebook or Google Ads.
You can also focus on acquiring backlinks to your website so you get free traffic back to your website. You can reach out to parenting blogs about including your product so that you get a backlink and free traffic back to your website. Some charge fees for it, you can use your discretion to know whether or not the price they’re charging for the backlink is fair or you can keep asking until you get them for free. You can also sign up for HARO to get backlinks to your website when reporters ask for expertise on parenting, babies, and similar topics.
8. Spill-Proof Bowl
Imagine a house with a young toddler, running around and causing havoc. Things are bound to get messy. Now consider that toddler playing with their food and spilling it all over the floor.
This universal spill-proof bowl will solve that problem. It first entered the scene a few years ago but its innovative design is proving to be a must-have bowl for parents with young children.
And with hundreds of customer orders over the past month, sales are still going strong for this little gem. The easiest way to market this spill-proof bowl is by creating a short video that shows how the bowl works.
You can contact an influencer with young children to create a video of the toddler trying to spill the bowl, and failing. You can then use that video for your ads to better communicate how the product works and to entice other parents to buy the bowl for preventing messes during suppertime.
9. Swaddle Wrap
Newborn babies have spent months curled into the fetal position in their mum’s belly. The level of closeness they felt is something that new moms want to continue to give their baby. That’s why products like swaddle wraps are a baby product to sell in 2020.
This swaddle wrap has seen hundreds of orders in the past 30 days and thousands of orders in the past few months. According to Google Trends, the term “swaddle” has been seeing strong growth for a while now and it’s expected to continue growing over the coming year. July tends to be peak season for this product, but don’t worry about getting started on selling them months before or after. According to Keywords Everywhere, search volume for the term “swaddle” generates 90,500 monthly searches.
That said, it seems like going after a search-based play may help you generate more sales for your swaddle wrap baby product. You can go after relevant “swaddle” keywords and create Google Shopping ads and Google display ads. That way people who are searching for your product can find you instead of you trying to find them. Of course, you can also target “New Parents” on Facebook too. But with sky-high search volume for this product, Google seems like your best bet.
10. Hipseat Carrier
Closeness is one of the baby product trends we’ll be seeing a lot of in 2020. That’s what makes products like this hipseat carrier so appealing. Carrying a baby in your arms can be uncomfortable, especially as they begin to gain weight. Having a hipseat carrier allows your customers to hold their baby close while placing the weight on their hip instead of their arms. It’s also practical. It allows their babies to face the same direction their parents face so they’ve got a good view from where they’re seated.
To promote your hip seat carrier, you’ll want to target new parents on Facebook. You can also run Google Ads targeting keywords like “hip seat carrier” so that parents find the exact product they’re looking.
You can also run a maternity and new mom blog on your online store. You can write SEO-driven content that’s optimized for various popular keywords new moms are constantly searching for. That way your online store gets more attention from the increase in website traffic. You can also reach out to other mom blogs about having your hip seat carrier featured on their website so you get referral traffic back to your site.
Baby Trends to Monitor in 2020
Liz Jeneault, Vice President of Marketing of Faveable, shares, “Products that claim to help babies sleep will remain popular in 2020. We’ve continued to see more of these products make their way to market as parents with busy lives look to any method possible to help put their little one to sleep. There are “magic sleepsuits” and swaddling systems, special baby swings and seats, co-sleepers, sound machines, essential oils, vibrating crib wedges, and even more advanced products out there promising to help your baby fall into a deep slumber. Sleep is precious as a new parent and companies know that. That’s why you’ll continue to see even more of these products in the future.
There are countless options to consider, but it’s important for parents to do thorough research. Many of the products can be expensive and it’s worth reading the reviews to see if they’ve actually worked for other customers before splurging.”
Joanna Jozwik Serra of Birdy Boutique, says, “One trend that never goes away is safety. When it comes to the safety of our children, moms make this a priority. Recently there has been so much talk about bulky coats and car seats, which are a dangerous mix. Into 2020, as we see with sales trends, products such as car seat ponchos will continue to grow in popularity to keep children safer in their required car seats.”
Dr. Lina Velikova, MD, Ph.D., Contributor of Disturb Me Not, tells us, “Over the years, I’ve noticed an increase in parents buying snuggly baby-carriers. The importance of close contact between a parent and a baby has become more and more prominent – resulting in more parents willing to commit to attachment parenting. I believe that this trend will continue in 2020, as well.”