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10 Best Home Improvement Products to Sell in 2020

Chapter 12 by Nicole Martins Ferreira

Take your home improvement and home supplies store to the next level by adding these epic products to your collections. In this section, we’ll break down some of the most popular home improvement products of 2020, covering everything from handy tools, organization products and safety devices. These home supplies are currently trending upwards so be sure to add them to your store before the trend fades away!

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9 Best Home Improvement Products to Sell in 2020

1. Measurement Tool


When it comes to home improvement and renovations, a measurement angle-izer tool will come in handy throughout the process. Sure, you can use a measuring tape for some aspects. But sometimes you’ve got to take angles into account.

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This angle-izer ruler can measure various angle degrees with its simple tool. You can measure from 0-300mm which is perfect for small-scale home improvement projects. This niche product has only been ordered by customers 512 times in the past six months but has garnered a 4.9 star rating with over 195 reviews.

So while it is a niche product, this is definitely one that customers love. When it comes to marketing home supplies like this measurement angle-izer tool you can focus on a few different markets. First, you can target people who work in home renovations, construction, or trade type industries.

Second, you can target students in engineering or architecture programs. You can focus on Facebook ads when targeting using the options mentioned above. However, this is mostly a search-based product, so don’t be afraid to experiment with Google ads and Google Shopping ads as well.

2. Night Vision Security Camera


There’s been an uptick in “home security” searches in Google Trends in recent months. People are shifting towards buying home supplies that’ll improve the security of their loved ones and possessions.

This mini security camera can be bought to watch over certain rooms in your home. It immediately alerts you the moment someone breaks into your house. This indoor security camera also allows you to do video playback, acts as a motion detector, includes a remote control and more.

Marketing this night vision security camera can be a bit tricky as platforms like Facebook and Instagram don’t allow ads to security products.

Your best bet when it comes to marketing is a search-based approach. You can create blog content around home security with links to your products. You can then run retargeting ads for your blog traffic with Google.

Next, you can create Google Shopping ads for home security keywords. Keep in mind that “home security” can be a competitive and expensive keyword to go after.

So when creating ads or blog content focus on long-tail keywords. For example, instead of “home security” you might create content such as “home security Toronto” or “best home security reviews” or “home security do it yourself.”

3. Water-Saving Shower Head

Looking for a product to sell that’ll help the planet? Home supplies like this water-saving shower head have been becoming more popular.

Customers will get a shower head with three different spray modes, which can help reduce the amount of water they use every time they shower. There have been over 781 orders in the last 30 days and over 7000 in the last six months. That shows this product trend isn’t going anywhere.

If you’re looking to create a socially conscious business, selling products like this can help you create a positive brand image. Want to get a big splash of sales? You can create YouTube videos talking about the benefits of having a water-saving shower head such as the environmental impact, the money you save on your bills, and so forth.

You can also write guest posts on socially conscious blogs about helping the environment and adding a link back to your product page so you get some free traffic.

Alternatively, you can reach out to eco-friendly influencers and ask them to give your website a shout-out in exchange for payment. If you zero in on products like this, you can build your entire store around being a socially conscious brand to help you find like-minded customers who are interested in preserving the environment. You can also promote this product to those in the home improvement space to help more homes become environmentally friendly.

4. Air Diffuser 


Air diffusers have been insanely popular for quite some time now. But once again, we expect to see them take over sales in 2020. Home improvement products like this air diffuser have generated tens of thousands in orders. It also acts as a humidifier, which can help clear your sinuses when you’re sick. But the best part is that it keeps your home smelling fresh. Of course, customers will need to buy their own scents to make that happen. 

The term “air diffuser” generates 27,100 monthly searches. You can also go after terms like “diffuser” which has 368,000 monthly searches or other similar key terms when running paid ads via Google. You can also promote your diffuser on Pinterest where the search term is also quite popular. 

You can reach out to bloggers to include your diffuser in their lists. Or if you plan on focusing on a home improvement or general home store, you can create content about diffusers on your own blog so that you can build your own audience. Don’t forget to share those blog posts on Pinterest though. 

5. Fabric Steamer


Calling all fashionistas! Fabric steamers are used by top fashion trend-setters to keep a polished appearance. Goodbye wrinkled clothing! While it may not be an item everyone has in their home, that doesn’t mean this product doesn’t have potential.

Men often use steamers to keep their suits looking new, and women use steamers to clear out wrinkles in their favorite clothing. So you’ll actually have some flexibility in who you want to target.

Don’t believe in the popularity of this product? Then, you’ll want to check out YouTube. Videos about steamers tend to get thousands of views.

The most popular video by Melissa Maker garnered 743k views! Now, imagine reaching out to top men’s fashion influencers or women’s fashion vloggers and asking them to create a video with your product.

You can send them a free sample, offer an affiliate deal and they’ll send traffic back to your website. Since they’ve already got an audience built up, it’ll be easier to have traffic driven back to your website.

6. Plug In Wall Heater 


Each season we see the rise of temperature controlling appliances. In the summer, we see cooling fans take over sales and in the winter months we find home improvement products like this plug-in wall heater take the top spot. This portable heater is a perfect addition for when the heating is broken or you want heating in a room that is generally colder than others. As a winter product, this item works well in home improvement, general, or seasonal online stores.

Search volume for keywords like “wall heater” generate 22,200 monthly searches. You can run paid Google advertising for this product to capitalize on the search volume traffic. You can list this product for Google Shopping ads as well so that customers browsing for wall heater products can find it. 

You can also play around with other keywords to test out which term performs best for you. You can use terms like “plug-in heater,” “heater,” “room heater,” and other relevant terms. You can use a tool like Keywords Everywhere or any SEO-based tool to find the search volume for popular keywords and then run ads with different terms. 

7. Water Filter 


Home improvement doesn’t always need to be about renovations or massive technological changes, sometimes simple products can transform your life. Take this Portable Water Filter for instance. It purifies water for you so you’re always drinking the freshest water possible. As an alkaline water ionizer, it capitalizes on the alkaline water trend which is considered a billion-dollar market according to The Washington Post. Alkaline water is considered to be “a performance-enhancing sports drink.” 

Search volume for “alkaline water” is approximately 246,000 monthly searches according to Keyword Planner. There’s steady search growth for the keyword according to Google Trends

When it comes to promoting this product, you might choose to create an alkaline-based store where you sell alkaline recipe books and products like this water filter. You can also run Facebook Ads targeting people who exercise or do high-intensity workouts to promote your alkaline water to them. Another option is to reach out to fitness blogs and publications about having your product featured in one of their product roundup articles. 

8. Sponge Paint Roller


Nothing takes your home improvement projects to the next level better than a paint job. Home supplies like this paint roller are perfect for DIY painting.

Search volume for keywords like “paint roller” get 33,000 monthly searches, making it a popular product to sell. Interestingly enough, Google Trends shows that paint roller searches have been trending upwards the past couple years with July being peak season.

If your goal is to try to capture some of those monthly searches, you can run Google ads. If you’ve got a tight budget, you can focus on writing blog content around relevant painting keywords to attract the right audience.

Make sure you have your retargeting ad running. Then, you can share those articles on social media. Your retargeting ad will show your painting products which will help you monetize your blog content.

9. Double-Sided Tape


When it comes to home improvement products, the one you’ll definitely need over the coming year is double-sided tape. If you take a quick look at this fast-growing product you’ll see that it’s had over 5400 orders in the past 30 days. This proves that even something as simple as tape can skyrocket in sales when you find the right audience. If you take a gander over to Google Trends, you’ll see that search volume for double-sided tape is steadily growing so it’s a market you should be entering now. Search volume for the keyword “double sided tape” is also quite strong with 60,500 monthly searches according to Keywords Everywhere.

Now, when it comes to finding an audience for this product, there are a few key audiences you want to keep in mind. First, there’s the DIY crowd. You can search for DIY crafts Facebook groups to do research about the audience. Avoid spamming groups your product, as you’ll very likely get banned. You can use insight learned from Facebook groups to use in your ads when targeting that audience. Another audience you might want to target is the home repair or renovation DIY crowd. There are several times you’d use double-sided tape like when to attach insulation to walls, to hold something together temporarily, or even to protect floors during renovation. You can target these audiences with Facebook Ads but be sure to do your research in Facebook Groups first.

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Walt Key, Realtor of Long and Foster Walt Key, Realtor of Long and Foster, shares “Smart Security! Video doorbells, Wi-Fi enabled locks, voice-activated security features. These are the hottest trends in home improvement! Not only do you have the enhanced security of real-time monitoring that you can watch live from your smartphone, but you also have the enhanced convenience of being able to control and change your home’s security level at the push of a button (or the sound of your voice!) from that very same device. Even better, many of these devices make an easy DIY project! For often far less than a big-name security company would charge every month, you can buy, install, setup, and control your smart security apparatus all on your own. Great new products are hitting the shelf as we speak! Expect to see an increasing shift towards smart security in 2020 and beyond.”

Brett Elron, Owner of BarterDesign Brett Elron, Owner of BarterDesign, recommends “Smart home technology usage is on the rise and will continue to rise in 2020. A big increase in usage will most likely come from home security systems including Smart Door Locks, Smart Doorbells and Video Cameras, and Smart Exterior Lighting Systems with all of these being able to be controlled via your smartphone from any location. These systems will become more and more common in the everyday household and as more home technology companies enter the market.”

Lauren Noel, Founder of Love Remodeled Lauren Noel, Founder of Love Remodeled, says, “A big home improvement trend for 2020 is smart technology for the home. While many aspects of home living are now easily controlled and directed by smart home systems such as the Amazon Echo or the Google Home, smart home security is the next frontier for homeowners. Products such as video doorbell systems that will allow you to see and talk to anyone who is at your front door, smart security cameras that you can monitor from your smartphone, and smart lighting that alerts you when someone comes onto your property, will be utilized more as a younger, tech-focused generation begins to take home security seriously. In addition to the use of smart outlets, smart lights and smart thermostats, employing smart home security systems will ensure that almost all parts of home living are directly monitored and controlled by your smartphone.”

next: Chapter 13

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