Chapter 4

10 Best Jewelry Products to Sell in 2019

best jewelry to sell online in 2019

The best jewelry products come in the form of jewelry trends such as color block, hoop earrings, smartwatches, and more. If you run an online jewelry store be sure to add these 10 jewelry products to your store ASAP. In this section you’ll find bracelets for women, necklaces for women, and other jewelry online that you’ll want to snatch up.

10 Best Jewelry Online to Sell in 2019

Bracelets for Women

#1. Color Block Earrings

In late 2018, we saw the rise of the color block trend. Clothing designs rocked it. And not surprisingly, jewelry did too. Just take a quick look at Google Trends, since August 2017 the search volume for ‘color block’ has been on an upward trend.

And it’s not even the first time that this keyword has peaked. These color block earrings have a modern color scheme that’s sure to impress those customers of yours.

You can add this product to an “Earrings” collection or you can add it to a trend collection called “Color Block” to help customers shop based on the latest trends. So, how do you get jewelry trends like these color block earrings into more of your customer’s hands?

You can bundle these earrings with some women’s clothing to create and sell an outfit look for customers. For example, some online retailers have a trending outfits  section where they create an entire outfit for customers that they can buy.

You can create a similar feature on your store using a product bundles app. That way, instead of selling a low cost jewelry accessory, you’re selling a higher volume of products such as the clothing, these earrings, and any other fashion or jewelry accessories you’d like to add on.

#2. Charm Bracelet

In the past 30 days, 435 orders have been placed for this Tree of Life charm bracelet. In the past 12 months, Google Trends even reported more search volume for the keyword “charm bracelet” though searches over the years appear to be trending downward.

Nevertheless, adding a popular product like this jewelry trend is never a bad idea. This jewelry product comes in three colors: gold, silver and rose gold. And with a product cost of under $10 with shipping, the price point is low enough to appeal to a mass audience so you can grow your sales.

Getting these charm bracelets onto your customers’ hands can be done a number of ways. First, you can use this product as a freebie for a higher ticket product. For example, you can sell a two-piece yoga outfit and offer this bracelet free to incentivize more purchases and increase your average order value.

If you’d prefer to make this the higher ticket item, you can bundle it by recommending it as a gift for bridesmaids or as a friendship bracelet for your customers’ closest friends.

#3. Solar System Bracelet

Looking for a women’s bracelet that’s out of this world? Fortunately, this solar system bracelet is as far out as it gets. This product has been taking over sales on AliExpress.

This simple bracelet has eight planet-like beads using natural stone. This bracelet can be worn by both men and women due to its simplistic style and mass appeal.

Want to get an astronomical number of people wearing your solar system bracelet? Try targeting people based on their interests.

You might target people who are studying astronomy in school or people who’ve liked popular space-themed movies on Facebook. You can also target people who like specific planets or general space themed astronomy terms.

Necklaces for Women

#4. Pendant Necklace

Searching for the best necklaces for women? Consider selling something sentimental and completely unique. This pendant necklace has a stunning design and projects phrases onto a wall when light is flashed into it.

It comes in two colors: silver and rose gold. And its price with ePacket shipping is under $10, allowing you to make a decent profit off of it if you sell it for $29.99, which is within market value.

When the necklace phrases project on the wall, customers will find phrases for “I love you” in various languages, making it a great gift for a romantic partner.

Help your customers shout “I love you” from the rooftops by promoting this to couples celebrating anniversaries, newly engaged couples, or couples who’ve recently gotten married.

The best thing about this necklace is how many languages are shown in the projection, allowing you to target couples in various countries such as United States, United Kingdom, Canada, Australia, Italy, Netherlands, Romania, Bulgaria and more. This is a perfect product for stores looking to sell to an international audience.

#5. Initial Necklace

In the past six months, this initial necklace has received an astounding 28400+ orders. So it’s pretty safe to say that necklaces for women like this one are flying off the shelf.

What makes this necklace spectacular is the personalization element to it. Personalization will continue to be one of the best jewelry trends in 2019. Over the past few years, Google Trends saw a rise in name necklaces.

And while an initial necklace only has one letter, sales prove that it’s still wildly popular. These types of necklaces sell particularly well around the holiday season. However, you can still promote them year round by focusing on milestones such as anniversaries and birthdays.

Spread the love by promoting your initial necklace to people celebrating anniversaries, birthdays, engagements, and holidays such as Mother’s Day. While women are the target audience of who will be wearing your necklace, men may want to buy the necklace for them.

So don’t be afraid to target men who might buy jewelry for their girlfriends or wives. But still be sure to target women in your ads too, as some may buy for themselves or send links to friends to buy for them.

#6. Multilayer Necklace

Religion plays a role in millions of people’s lives. This multilayer cross necklace is just one example of a popular religious jewelry. It only costs $4.99 and includes free shipping to various countries.

In the past six months, it’s had over 1200 orders. “Multi layer necklace” searches have also been steady for a number of years.

So whether you decide to sell general multi layer necklaces or focus on the religious aspect, you’ll surely find an audience that’s a great fit for your store. The benefit of selling religious jewelry like this women’s necklace is that marketing becomes a lot easier.

If you sell a standard multi-layer necklace it can be difficult to know who to target. However, when you add a religious element to the mix, you can target the specific religion the jewelry belongs to.

For this necklace, you might target Christian customers. You could create a blog on your store about Christianity, Christian values, and content around Bible verses so you can attract more of your audience to your store.

This general formula works well for any religion’s jewelry that you choose to focus on such as Muslim pendants, Virgin Mary necklaces, Om necklaces for Hindus, or Buddha necklaces.

Other Jewelry To Sell Online

#7. Calendar Keychain

While this calendar keychain isn’t an accessory that you’d wear, it does embellish your style just the same. This personalized accessory features a calendar with a heart around a specific date that’s meaningful to your customer, like a birthday, anniversary, or wedding date.

Interestingly enough, both the copy on the circle trinket and on the square one can be customized. You can add any text you’d like to the circle and any month to the calendar.

Not surprisingly, sales for this type of keychain have been going through the roof – I’m talking over 19,000 sales in the past six months. There’ve been almost 7,000 sales in the past 30 days alone too. So be sure to add this product to your store now before this jewelry trend is long gone.

So you want to get more of these calendar keychains into your customers’ pockets?

Here’s what you should do first: focus on targeting customers based on their milestones, such as people with an upcoming anniversary or birthday, or those who are newly engaged, recently married, pregnant, or new parents. People tend to find their date very special to them. For example, couples in long-term relationships might cherish their anniversary date.

Those who love their birthday might want a keychain highlighting their special day. Couples who are newly engaged or recently married might want a keychain celebrating their special day. From there, you might find people leave comments or send you emails detailing other dates of significance to them that you can target as well.

#8. Smartwatch

Some jewelry embellish your look while others are more practical – like this smartwatch. You know how we’re always talking about winning products on the Oberlo blog?

Well, in the past 30 days alone, this smartwatch has gotten over 1,000 sales (and almost 14,000 in the past six months!) Mind blowing! Its features include answering and dialing calls, calendar, music player, alarm clock, passometer, sleep tracker, and it’s even waterproof. And this little handy device comes in five colors: white, pink, blue, black, and silver.

Tired of waiting for your first sale? This product is a sure thing. With New Year resolutioners in full swing right now, this is the perfect time to promote this smartwatch to fitness and health enthusiasts.

You can target people who like various types of workouts such as walking and running (since it has the passometer), people who like working out at the gym (because it has that handy music player), and health conscious people (that sleep tracker helps with better sleeping habits). So focus on various types of workouts and highlight the features that would appeal to that audience.

#9. Hoop Earrings

One of the biggest jewelry trends right now is hoop earrings. Fortunately, finding jewelry online in this style isn’t hard. This rhinestone hoop earring has the perfect amount of sparkle your customers will love.

According to Google Trends, “hoop earrings” searches have been steadily growing since 2015 making it a must-have on your store today.In the past 30 days, there have been 87 orders for this product which means it still hasn’t reached is peak making this a high-potential product as it has a high conversion rate.

Selling jewelry online like these hoop earrings can be tricky. It all comes down to finding the right audience. You might want to target women aged in their twenties and thirties who like jewelry.

You might also try to capitalize on special events such as New Years, birthdays, Valentine’s Day, and wedding season for both guests and bride. Create ads around special occasions can help you find your customers without needing to target based on interests.

#10. Wave Ring

You won’t want to wave off this wave ring. The simple design makes it perfect for anyone to wear. The style comes in three colors: silver, gold and rose gold, and the total cost with shipping is under $6.

This is the perfect product to sell to people who love water sports, nature, and being near the ocean.

Get a tidal wave of sales flowing on your store with this wave ring by promoting it via influencers. Find influencers who live by the water or who do water sports like surfing to post pictures of this product to their social media.

They’ll tag you in the post so that those interested can shop via the link in your Instagram bio. That way, you attract qualified leads to your store.

As a result, your ads will end up performing better as you’ve been attracting the ideal customer all along. Just make sure you have a Facebook pixel added to your store before you send traffic and create ads.

Jewelry Trends to Look Out For in 2019

alicia davisAlicia Davis, VP of Merchandise of Shane Co recommends, “We expect the minimalist jewelry trend to continue but in louder fashion, making classic jewelry more unique and statement-worthy, including hoops and gemstones. A play on the traditional hoop – bulkier and forward-facing hoops will reign in popularity, adding more drama to the staple jewelry piece. With thanks to 2019’s Pantone Color of the Year, the natural gemstone morganite that has been growing in popularity will explode in 2019. Paired with rose gold, an appealing metal because it looks great on every skin tone, morganite is a gemstone that can be dressed up or down.

Jayme Pretzloff, Director of Marketing of Wixon JewelersJayme Pretzloff, Director of Marketing of Wixon Jewelers, shares “If you can’t get enough color in your collection, then color blocking is a style to get behind in a big way! Let your mind wander around the color wheel to create a piece that is uniquely yours. The pairing of different hues creates a jewel juxtaposition that showcases a variety of gems in a wide assortment of different shades. Color blocking creates a beautiful and bold expression of color!”

Jinal Sampat, Lead Jewelry Designer of Sampat Jewellers IncJinal Sampat, Lead Jewelry Designer of Sampat Jewellers Inc. says, “Jewelry in the form of oversized coins with chain links will excite fashionistas. Coin jewelry will include brand logos, natural materials such as seashells, floral and celestial motifs. You’ll find necklaces, earrings, cuff bracelets, and bangles that will have some element of an oversized coin. Coin jewelry will also incorporate enamel in a variety of colors, making it an exciting year for many trendsetters.

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