Chapter 3

10 Best Kitchen Items to Sell in 2020

The best kitchen items to sell in 2020 will make cleaning, cooking, and general use easier and more convenient for customers. From microwave cleaners to multifunction bottle openers, we’ve been seeing a rise in kitchen products that provide greater value than what’s previously been available on the market. So, let’s roll our way through this list.

10 Best Kitchen Items to Sell in 2020

1. Microwave Cleaner 

 

So, we all know how messy microwaves can get. They’re hard to clean because they’re usually positioned above our eye level. So, it’s not too surprising that this microwave cleaner has been making loads of sales this past month. In the past 30 days, it’s generated over 4,300 orders, making it one of the most popular kitchen products on this list. It’s likely due to its easy use. Customers simply fill it with water, turn on their microwave, wait for it to create enough steam, and then wipe it down clean. Searches for “microwave cleaner” have been steady since 2017 with a seasonal peak in December. 

If you’re selling this kitchen item in the US, you might want to target Ohio, Indiana, New York, Pennsylvania, and Wisconsin as they’re the states that search “microwave cleaner” the most according to Google Trends. If you’re targeting a non-US audience, you might choose to target the United Kingdom, Australia, Canada, and India as those are the countries that search for “microwave cleaner” the most. You can run Facebook ads targeting those countries who are also homeowners. 

2. Multifunction Bottle Opener

 

What are the hottest kitchen products? Well, believe it or not, this multifunction bottle opener has generated over 10,400 orders in the past 30 days. Huge. The search term “bottle opener” gets 40,500 monthly searches according to Keywords Everywhere so it’s a fairly popular search-based product. According to Google Trends, search volume has been more or less steady since 2015. But people aren’t just looking to have one-dimensional bottle openers – they’re looking for one kitchen product to do the work of many, which is why this product is so practical.

When it comes to promoting kitchen items like this bottle opener, you might want to start by creating a video ad showing all of its potential uses. You can run the ad on Facebook and Instagram. The countries searching for “bottle opener” the most are the United States, Australia, United Kingdom, New Zealand, and Canada. The American states searching for this item the most are New Hampshire, Rhode Island, Hawaii, Delaware, and Wisconsin. You can run Google Ads targeting these regions first and going after keywords like “bottle opener” and its related keywords. 

3. Embossed Rolling Pin

 

Embossed rolling pins are some of the quirkiest kitchen products you’ll find online today. Most people use flat surfaced rolling pins to flatten out dough. However, with this embossed rolling pin, your customers can now add a unique pattern to their dough for baking. During the Christmas season, you can sell embossed Christmas pattern rolling pins for a festive look. And for the rest of the year, you can sell a pretty non-seasonal pattern to make your customers’ baked goods beautiful. 

To promote this embossed rolling pin, you can create Facebook video ads showing them being used. You can show the difference between an embossed one and a traditional rolling pin.

“Embossed rolling pin” gets 8,100 monthly searches so you can also try a search-based approach as well. Countries you might choose to target (according to Google Trends) would be New Zealand, United Kingdom, Australia, Canada, and the United States. In the United States, the states to target first would be Ohio, Washington, Colorado, Indiana, and Wisconsin. 

4. Silicone Cooking Tools 

 

Silicone cooking tools have grown in popularity because they’re high-heat resistant, stain-resistant, non-corrosive, and safe to use. The term “silicone tools” gets about 5,400 monthly searches which isn’t too shabby. According to Google Trends, volume is expected to increase but has been fairly steady making it a reliable kitchen product to sell on your store. This silicone cooking tool set has generated over 3,100 orders in recent months. 

To get your cooking tools into more customers’ hands, you can run Google Ads targeting states like New York, California, Florida, and Texas. The countries you’ll want to target are the United Kingdom, Australia, the Philippines, the United States, and Canada. You can also run video ads with an explainer on the benefits of having silicone cooking tools while showing them being used. You can run ads targeting homeowners or those who like cooking. You can also run a cooking blog on your store with different food recipes linking out to the items on your store that’ll be used while cooking the meal. 

5. Vegetable Cutter

 

Multifunctional kitchen products are one of the biggest trends in 2020. This vegetable cutter allows your customers to grate, shred, or slice their food while cooking. It’s generated hundreds of orders in the past month, making it a popular kitchen item to sell. Since July 2014, there’s been a sharp growth in searches for “vegetable cutter” and they’ve been holding steady ever since making this a reliable kitchen item to sell. There are approximately 40,500 monthly searches for the term “vegetable cutter” making it a viable product to sell in 2020. 

To slice up the competition, you’ll need to run Google Ads targeting countries like India, Sri Lanka, United Arab Emirates, Bangladesh, and Pakistan as those are the countries where people search for “vegetable cutter” the most. If you’d prefer to target the United States, you might want to start with New Jersey, New York, Arizona, Florida, and Illinois. You might also want to create a video of the kitchen items being used so you can show customers the benefits of having this product.

6. Mandoline Slicers

 

Mandoline slicers are another one of the best kitchen items to sell in 2020. While it might not be as practical as our multifunctional vegetable cutters, some people prefer having a one-function product that meets their exact needs. This slicer has generated over 1,300 orders in recent months and over 350 reviews. And with the term “mandoline slicer” generating approximately 49,500 monthly searches, it’s safe to say this kitchen item is popular. 

Promoting this mandoline slicer on Google Ads can be profitable. According to Google Trends, the states you’ll want to target first are Idaho, Washington, Oregon, Colorado, and Connecticut. If you’re targeting an international audience, you might want to start with Australia, New Zealand, United States, Canada, United Kingdom, and Singapore. You can also run Facebook Ads with video ads showing the product being used at home. 

 7. Silicone Gloves

 

The best kitchen items to sell in 2020 might be the ones that use silicone like these silicone gloves. Silicone kitchen products is one of the hottest trends of 2020. These gloves are multi-function as they can also be used for brushing pet hair or cleaning the car, but it will probably be used as a kitchen accessory the most. This product has received hundreds of orders in recent months. It has nearly 300 reviews, which proves its popularity. There are roughly 3,600 monthly searches for the term “silicone gloves.”

When promoting your silicone gloves, you might want to start by targeting the United Kingdom, United States, Australia, South Africa, and Canada. These are the countries where people search for “silicone gloves” the most according to Google Trends. If you’re targeting the United States, these are the states you might want to target first: New York, Washington, Massachusetts, Illinois, and North Carolina. You can run Google Ads or Facebook video ads to highlight your product and its benefits. 

8. Milk Carton Water Bottle

 

Milk carton water bottles are novelty water bottles that are perfect for when you’re camping, climbing, or doing other outdoor activities. In recent months, there’ve been over 3,300 orders of this product. Searches for “milk carton water bottle” are expected to climb up, though the Google Trends data shows that this product is a bit more unpredictable unlike other kitchen items on this list. The term also gets 2,400 monthly searches according to Keywords Everywhere so there is some search traffic for this product.

This product is mostly searched for in the United States, so it might be a good idea to start targeting ads towards the US. However, since there’s no significant search traffic from other countries, you can lead the market by running ads internationally to see which countries convert best. You might start by expanding into Canada, Australia, and the United Kingdom, and then increasing your international reach as you start figuring out which countries convert best. This product is still new enough that it can reach a bigger international audience and you could be the lucky one to do that. 

9. Spin Mop

 

This spin mop is one of the best kitchen items you can sell to your customers. Over the past few months, it has generated over 6,528 orders making it a great sell. The product also has over 3,000 reviews with a 4.8 out of 5 star rating. The mop can help your customers clean their floors without having to hand wash their mop. The term “spin mop” gets 49,500 monthly searches according to Keywords Everywhere. Google Trends shows that the same search term has been getting steady search traffic since 2016, making this a reliable product to sell on your store. You might choose to have a collection of cleaning products on your store and include this mop in that section. 

“Spin mop” searches are most common in Singapore, Puerto Rico, Australia, Canada, and the United States. The states that search for it the most are West Virginia, Florida, Louisiana, Arizona, and Kentucky. So, when running ads you can start by targeting those areas first. You might choose to run Google Shopping Ads targeting those countries. You can also run Facebook Ads showing your mop being used and its key benefits.

10. Reusable Silicone Lids

 

As we’ve already established, silicone kitchen items are one of the biggest trends in 2020. As a result, these reusable silicone lids are boiling their way to the top. With over 3,500 orders in recent months, this lid set is a great kitchen product to sell this year. 

They come in six different sizes so customers have variety in what they can store. Customers can also choose which color they want the set in: blue, pink, white, or yellow. Searches for “silicone lid” are climbing up. And with 4,400 monthly searches for the term, there’s also some search traffic for the product as well.

You can start marketing your silicone lids by targeting American states such as Oregon, Michigan, Wisconsin, Minnesota, and Colorado. You can also broaden your audience by targeting countries such as New Zealand, Australia, United States, United Kingdom, Canada, Hong Kong, and Ireland. These are the countries where people search for “silicone lids” the most, according to Google Trends. You can also run Facebook Ads creating video content showing the many uses and benefits of your silicone lids. 

Kitchen Products Trends in 2020 According to Experts

Bintu HardyBintu Hardy, Food Blogger of Recipes From A Pantry, shares, “I believe we will continue to see the rise of the air fryer in 2020 with more and more people looking to enjoy their favorite indulgent food but healthier. I think with the start of a new decade, people will continue with resolutions to lose weight and be healthier. I believe these people will become more involved in the keto or paleo diets, taking more control over the food they are putting into their bodies.”

Alex Johnson, Creator of MedmunchAlex Johnson, Creator of Medmunch, details, “Following on from the popularity of veganism in 2019, plant-based diets are set to become even more popular in 2020. Naturally, this will translate into the kitchen. Aerogarden kits will likely be found on more of these diets as more people look to grow their own food. These devices are essentially indoor gardens that tell you when to water, add nutrients and change the light to replicate the sunlight hours. No dirt or gardening experience is needed. This makes them great for growing fresh herbs cooks can use all year round to add a range of delicious flavors to their arsenal. From dill and parsley to basil and mint, the opportunities are endless. As many of us go to greater lengths to be more environmentally friendly, expect to see more people grow their own herbs to reduce the carbon footprint of their produce.”

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