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10 Best Lamps and Lights to Sell in 2020

Chapter 11 by Nicole Martins Ferreira

Looking for the best lamps and lights to sell in 2020? In this section, we do a deep dive into the lighting niches that’ll skyrocket over the coming year. From planetarium lights to novelty lamps, you’ll find a whole spectrum of lamps and lights you can sell on your store.

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10 Best Lamps and Lights to Sell in 2020

1. Planetarium Light 


When you live in the city, there are many starry nights you’ll miss. City lights prevent even people in the highest buildings from seeing the stars. So if you can’t find them outside, it’s time to find them inside. Fortunately, you can help your customers create an at-home planetarium with this romantic star projector. It’s generated hundreds of orders in the past few months helping people all over the world transform their rooms while brightening up the sky.

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There are a few key audiences you can target with this planetarium light or star projector. First, you can target people in relationships as this can work as a mood setter for a romantic evening in. Second, you can target people who are interested in astronomy, space, stars, and relevant key terms like that. Third, you can target people who are fans of space-related pages such as NASA or SpaceX. Next, you can also use Google and run ads targeting keywords like “home planetarium” or “planetarium projector.” You can also run Google Shopping ads so people see the product you’re selling. 

2. Photo Twinkle Lights


A quick Google Trends search shows that both twinkle and fairy lights are moving on up in searches. So, not surprisingly, wall lights like this photo twinkle light will rise in popularity too.

A big indicator that a product is a winning product is the number of suppliers who sell it. On Oberlo, we have countless suppliers selling various styles of twinkle and fairy lights that you can sell on your store.

Good news: the keyword “fairy lights” gets 165,000 monthly searches according to Keywords Everywhere, which shows the viability of a niche around these types of products.

You can devote an entire product category to having various styles of twinkle and fairy lights to promote your wall lights on your store. Want to get this product on your customers’ walls? Then, try taking your own custom photos.

If you aren’t a savvy photographer, reach out to an influencer to take custom photos for you. Then, add your custom photos to platforms like Pinterest, Instagram, and Facebook.

Women planning their wedding or interested in home decor may be interested in purchasing these products so keep them in mind when setting targeting options. But don’t be afraid to explore other demographics as well.

3. Photo Lamp 


Your customers are often looking for the perfect gift for someone: wedding gifts, anniversary gifts, and birthday gifts. Fortunately, there’s actually a lighting product that would make the perfect gift for someone’s special day. 

This photo lamp allows you to place a photo inside a moon lamp. When it’s lit, you can see a photo of the person. Customers are also able to place customized text on the lamp as well to personalize the gift. Personalized products tend to perform insanely well and this product capitalizes on that trend quite nicely. It’s had hundreds of orders in the past few months. 

Promoting your photo lamp can be done in multiple ways. You can target business owners looking for a lamp to post their logo or marketing copy on. A simple idea you can mention to persuade them is to post a picture of their first year in business to always remember how they started. 

Another marketing option is to focus on relationships. You can target couples based on their anniversary date, upcoming wedding, or birthday. Another option is to promote this photo lamp on special occasions such as Mother’s Day or Father’s Day. Keep in mind that different countries have different dates for Mother’s Day so you want to target certain countries on their exact dates rather than targeting every country on the American holiday. 

4. Night Light Projector


Are most of your customers young parents? If so, you might want to help them ease their children’s fear of the dark by promoting this night light wave projector.

It adds a dark blue wave design on the ceiling to subtly brighten up the room. It’s also great for bathrooms for late-night bathroom runs. Projector lights made up huge sales volumes in 2019 and are expecting continued growth in the upcoming year.

In the past 12 months, searches for projector lights have been climbing, especially towards the end of each year. You can recommend this product to customers as a way to better see in the dark.

Since this product is battery operated, you can easily place it in rooms without needing any outlets. You can showcase this product’s benefits for being able to better see in the dark.

For example, if promoted as a bathroom light, it can help you see in the dark without a harsh yellow light waking up anyone else in the home. The dark blue light is also less harsh than the conventional yellow one. This can also be marketed as a children’s night light for children who tend to get scared of the dark.

5. Camping Headlamp


Those catering to outdoor enthusiasts will love promoting this camping light. Walking in the dark woods looking for an outhouse at three in the morning can be a dreaded experience.

Especially if there are wild animals like snakes or bears that walk along the same paths. This product can help ensure your customers’ safety while they trek through the deep woods.

Interestingly enough, search volume for “headlamp” tends to hold steady each year proving that this is a steady product you can sell. Peak season tends to climb during the darker winter months.

There are actually various niches you can promote this headlamp to. For starters, you can promote it to outdoor enthusiasts such as campers and hunters. Second, you can also promote it to fitness enthusiasts such as cyclists and runners for those darker, winter days where visibility is a matter of life or death.

This can also come in handy for outdoor workers who work later in the evening and require headgear to be able to complete work tasks in the dark. You can use Facebook’s targeting options to target people based on their job title or interests to inch closer to finding your ideal customer.

6. Wall Lights and Sconces


Wall lights like these sconces will start becoming more popular in the coming year. People are looking for more accent lighting, according to Google Trends.

Lining up hallways with sconces is a perfect way to add some subtle lighting to a home and shoppers are aware of this. These sconces come in five different colors: black, gray, green, pink, and white better allowing you to find a customer who is looking for a specific color.

Search volume for “wall lights” is at about 110,000 monthly searches showing that this type of lighting is quite popular. And this specific product has a 4.9 out of 5 star rating, showing that it’s a product customers are happy with.

So with these wall sconces, you can promote them on popular home decor blogs. You can reach out to blogs in the niche and ask them to include a link to your product in one of their lighting products round-up articles to get more eyeballs on your wall sconces.

If people click on the link to your website after seeing the photo, they’re much more likely to buy it than if they stumbled onto your website searching for something else. You can then run a retargeting ad for this product so that you can win back shoppers who didn’t buy it on their first visit.

7. Pendant lamp 


Pendant lamps are a popular lamp type that people hang from the ceiling. They’re often used in kitchens, dining rooms, or studies to add some light to a room. This popular pendant lamp comes in various styles so you can offer your customers a greater selection. You can also allow them to mix and match different lamps in the same style so that they can create a unique decor statement with their lights. 

According to Google Trends, search volume for “pendant lights” is steadily growing meaning it’s a reliable niche to get into. You don’t necessarily need to start a pendant light store but you might want to invest in more pendant lights in your lighting store. It’s expected to continue to grow throughout 2020.

To promote this pendant lamp, you’ll likely want to target homeowners or newlyweds as they may be in the market to buy a pendant lamp. But your best bet likely won’t be an impulse buy on Facebook, it’ll likely be a search-based play on Google. You can create lighting content on your lighting store’s blog to drive traffic to your website. Another option is to run paid Google ads targeting specific keywords like “pendant lamp” or “pendant lights” which both have thousands of monthly searches. 

8. Selfie Night Light


But first, let me take a selfie. With Instagram’s popularity going strong, it’s safe to say that the selfie isn’t going anywhere. Fortunately, now you can help customers get their best shot no matter where they are or what time of day it is.

This Selfie Night Light Ring allows customers to take their selfies in dark clubs, in the darkest hours of the night, or in rooms with bad lighting. This one in particular has had over 33,000 sales in the past six months. Huge!

This night light also comes in three colors: white, black and pink, thus allowing you to recommend different colors for people with different phone colors or color preferences.

This light ring is compatible with various phones such as iPhones, Samsung, Sony, Motorola and more. Want to get your night light on more phones?

Fortunately, there’s a pretty simple way to do that. When it comes to targeting on Facebook, you can target people based on the device they use. So if the night light is compatible with a specific iPhone model, you can target people with that iPhone under behavior (meaning they own it) and interests.

You can also zero in on your marketing such as by gender or other interests to find the type of customer who is most likely to buy your product. You can also reach out to influencers who have taken great photos who can plug this product on Instagram or YouTube by educating people on simple tricks to take better photos. This product can be included as one of the ways to take better photos because lighting is essential for great photography.

9. Rocket Lamp 


With an expedition to Mars getting ready for takeoff in the coming years, interest in astronomy is growing like crazy. And to be honest, products like this rocket lamp have never been hotter. The smoke from the rocket lights up to create light in a dark room. This unique lamp has seen hundreds of orders in the past few months.

To promote this lamp, you can target a few audiences such as people who work in astronomy, astrophysics, and space agencies. You can also target parents of young children as this might be a great lamp for inspiring young kids to take an interest in space. Another audience you can target are fans of SpaceX or NASA as people who like those pages likely also have an interest in astronomy. 

By focusing on Facebook or Instagram, you can target these audiences more easily. You can also pin pictures of your rocket lamp on Pinterest going after keywords such as “kids room decor.” Or worst case scenario, you can always ask Elon Musk to buy your rocket lamp (just kidding). 

10. Novelty Lights


In 2019, we saw the rise of novelty lights. In 2020, that trend will continue to rise. Google Trends shows that from September to November each year there’s an upward trend in “novelty lights” searches.

When you create a product category for novelty lights on your store, you’ll find that there’s a great selection of products to choose from. However, various products have also proven to be quite popular.

Want to sell these novelty lamps to the masses? Since search volume for “novelty lights” and “shark light” tends to be low, you’ll likely want to focus on an impulse-buy strategy. You can focus on Facebook and Instagram. For instance, you might choose to target people based on holidays or milestones.

For example, an ad for the love lamp above might target couples celebrating an anniversary, couples that are newly engaged or holidays such as Valentine’s Day, whereas ads for the shark lamp might target people who are interested in sharks. Remember, no two novelty lights are the same so be sure to target people based on the specific product you’re selling rather than creating a general ad for the entire product category.

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Michael Helwig, Interior Designer of Michael Helwig Interiors Michael Helwig, Interior Designer of Michael Helwig Interiors, says, “Lampshades are taking a turn from barrel shape to cone shape in 2020. It doesn’t seem to matter the shape of the lamp itself so, a quick upgrade would be to switch out the shade and keep the lamp. Staying with the lampshades for a moment, another big trend in lighting is black shades. If you want to be completely on-trend for the turn of the decade, pair the cone-shaped lampshade with a matte black lampshade and you will have a winning combination. Brass is also trending pretty big going into 2020 and I don’t see that slowing down. It comes on the heels of the gold trend of the past couple of years, brass is a bit more earthy in tone and more opaque rather than shiny, as was popular in recent years.”

Meggan Fadden Wynja Meggan Fadden Wynja, Interior Designer and Co-Founder of Color Cord Company, says, “For 2020, a big trend is elegant minimalism with natural accents and that’ll be reflected in lighting. Expect to see more rounded edges, curves, and arches. Mid-century modern is still a favorite, clean lines will be prominent but with a natural twist. Pendant lighting is a very approachable design element and one of the most affordable options. With more people taking a customized, personalized approach to all things home decor, many light fixtures now are easily customizable and designed for plug-and-play use for the everyday consumer. Expect to see a lot of muted earth tones and metallics paired with rich, deep, colors and accents. These stylish looks are easy to pull off and match anyone’s home decor.”

Tina Carpenter, Online Marketing Manager of Juice Electrical Tina Carpenter, Online Marketing Manager of Juice Electrical, shares, Two big trends, that are a continuation of the current landscape, focus heavily on geometric shapes and wireless technology. Over recent years we’ve seen a big shift from traditional-shaped lamps towards “unconventional” shapes. Some ultra-modern looking products combine new and traditional, giving the best of both worlds. Geometric and essential shapes are gaining more and more popularity worldwide. The lighting industry can boast that it’s always stayed ahead of the curve when it comes to tech. Whether it’s eco-friendly (you won’t find many energy-heavy items these days) or just convenience trends, most lamp and lighting companies actively seek ways to improve their offerings. Most newly-released products have some form of wireless capabilities. This offers advantages that consumers love. Companion smartphone apps can switch these lamps on and off, reducing energy consumption, as well as dim them to offer atmosphere to taste and fit around a person’s schedule.”

next: Chapter 12

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