Chapter 3

MVMT Watches

MVMT Watches another great online store to use as inspiration for your first store. The store’s branding is worth noticing. Many of the pictures show the watch as a focal point in a different fun or adventurous setting. It goes well with the watch theme as it offers a gentle reminder to make each second count without explicitly mentioning it.

Next, MVMT Watches masters bundling with sleek gift boxes. They offer gift boxes for him or her. The gift boxes include three items: a watch, an additional watch strap and a pair of sunglasses. They’re packaged in a beautiful black box. Currently, all of the women’s gift boxes are sold out. However, there’s a section where you can have MVMT email you when they’re available. The benefit of this is that it allows the brand to know a rough estimate of how much inventory they’ll need to order as they receive requests.

Another great thing about the brand’s website is that customers can ‘Add to Cart’ from the product listings page. As they scroll through the product inventory they can add items without having to go on the product page at all. This helps simplify the shopping experience for a customer who’s ready to buy.

However, that doesn’t mean that MVMT Watches product page isn’t made to convert because it definitely is. They offer upsells directly on their product page. Also, as a customer scrolls down, an ‘Add to Cart’ button remains on the screen to encourage the sale. In addition, they include badges such as free shipping and free returns to motivate the browser to become a buyer. Also, the product page includes Instagram pictures showing the specific watch being styled in different ways to help you envision it on you. Each product page also has a high number of reviews that can be read with ease by scrolling left or right to help build customer trust.

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