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Pottery Barn Kids

Chapter 6 by Nicole Martins Ferreira

Pottery Barn Kids is unlike other kids websites. Most online stores for children’s products have vibrant colors. However, parents are the consumers of children’s products. This online store caters to parents, specifically mothers. The decor for children’s items are cute but also have a level of sophistication. Their ideal target audience is likely a parent with a higher net worth. Notably, the Pottern Barn Kids online store has a similar branding style as Pottery Barn to maintain brand consistency.

The product pictures allow customers to envision the product in their home. For example, a crib in different colors will be styled with different color bedding. Customers can also view customer photos of the same crib styled. This also helps customers decide how to decorate the room to ensure everything matches – and hopefully, buy more items from their store.

Customers are also able to select their delivery method within the product page. However, with this specific example, it doesn’t list the difference between the two methods to help customers make an informed decision.

Also, customers can even add their favorite items to gift registry for baby showers, birthdays or any other relevant event. If your online store sells items for babies or weddings, you may benefit from a gift registry Shopify app like Gift Reggie.

next: Chapter 7


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