Chapter 1

Introduction

One of the best ways to set your ecommerce shop apart from your competitors is to learn how to effectively market your business. There are a lot of different ins and outs to each marketing channel, and the more you know the better you can tailor your approach to achieve your business’s goals.

This eBook lays out the nuances for getting started on today’s most widely used marketing platforms including: Facebook, Instagram, email, Reddit, Google Adwords, and Twitter. When combined with a bit of know-how and strategy, each can help you grow your online shop to new heights.  

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