Chart showing: Number of US Google Wallet Users (2024–2028)

Number of US Google Wallet Users (2024–2028)

As the digital payments landscape evolves, mobile payment solutions have become increasingly popular. As of 2024, digital wallets are the most popular online payment method in the US, accounting for 37% of transactions. 

Recent research shows that Google Wallet ranks among the five most popular mobile payment apps used by US shoppers. In this article, we examine the growth of Google Wallet users in the US from 2024 to 2028, highlighting key statistics.

What is Google Wallet?

Google Wallet is a mobile payment system developed by Google that allows users to store debit, credit, and loyalty cards on their mobile devices. It enables users to make payments in-store and online, send money to friends and family, and manage their finances through a single, convenient app. 

This is made possible through near-field communication (NFC) technology, which facilitates contactless payments and ensures a secure and efficient transaction process.

Google Wallet user statistics: 2024–2028


Number of Google Wallet users

Annual change


48.59 million



50.94 million



53.06 million



55.08 million



56.95 million


Number of Google Wallet Users in the US: 2024–2028

Recent research shows that the number of Google Wallet users in the US is set to increase by 5.1% in 2024, reaching 48.59 million.

The data shows a consistent rise in the number of Google Wallet users for at least another four years. In 2025, the figure is forecast to rise by 4.8%, to surpass 50 million for the first time. Further annual increases are anticipated and by 2028, there are expected to be 56.95 million Google Wallet users in the US. 

According to analysts, this steady growth can be attributed to several factors. This includes the increased mobile payment adoption among US consumers. As shoppers become more comfortable with mobile payments, the use of digital wallets like Google Wallet is expected to grow. As it stands, the US mobile payment market has been expanding over the past few years, with the proximity mobile payment transaction value expected to reach $687.7 billion this year. By 2027, it’s set to surpass $1 trillion. This increase is likely to boost the number of users adopting mobile payment solutions like Google Wallet.

US Google Wallet users’ demographic

Age group

Percentage of US adults in this age group using Google Wallet











The adoption of Google Wallet is highest among users aged 35 to 44, with 13% of US consumers in this age group using the service. Those aged 25 to 34 follow closely, with an adoption rate of 12%. In contrast, just 4% of shoppers aged 55 and above use Google Wallet.

Google Wallet is also more popular among male consumers than female. One in 10 male shoppers use the payment method, compared to 7% of female shoppers.

US Google Wallet users vs. PayPal, Venmo, and Zelle

Despite the rising number of Google Wallet users, its popularity still lags behind that of other payment methods. For instance, there are 73.2 million Zelle users and 68.3 million Venmo users in 2024, respectively. 

Plus, according to a separate study, Google Wallet is currently used by approximately 9% of the US population. In contrast, as many as 39% use PayPal, while 17% use Zelle and Venmo.

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