Ranked among the busiest shopping days of the year, Mother’s Day is clearly an important day for consumers and retailers alike. 

As a business owner, knowing how best to prepare your store for the event requires having a clear idea of how shoppers plan to celebrate. This starts with knowing how much is spent on Mother’s Day every year.

Here’s a look at how Mother’s Day spending has evolved over the past decade.

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How much money is spent on Mother's Day: 2013–2022

According to the latest Mother’s Day spending statistics from the National Retail Federation, total expenditure to celebrate the event has generally increased over the past 10 years.

The data collected shows that in 2013, overall spending came in at $20.7 billion. This was an 11.3% rise from the previous year and also the first time Mother’s Day spending exceeded $20 billion.

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In 2014, Mother’s Day spending fell 3.9% to $19.9 billion—the first annual decrease in at least five years. Expenditure rebounded immediately in 2015, growing by 6.6%, to $21.2 billion. Increases continued for the following three years, before another dip in 2018. That year, Mother’s Day spending fell by 1.7%, to $23.1 billion.

These Mother’s Day statistics show that annual expenditure to honor the special day has been rising since 2019. Total Mother’s Day spending in 2019 hit $25 billion, a 7.8% annual rise, before growing again by 7% in 2020, to $26.7 billion. In 2021, expenditure topped $28.1 billion, after a 5.2% increase, and this was followed by a 12.9% increase in 2022, to $31.7 billion.

Mother's Day spending: 2023

2023 saw Mother’s Day spending hit a total of $35.7 billion—the fifth consecutive annual increase. This was a 12.6% surge from the previous year and is the second-biggest annual increase in over a decade. Expenditure in 2023 also saw the average spend per household increase to $274.01, an 11.5% rise from the $245.76 recorded in 2022. 

Consumers spent the most on jewelry, which has been consumers’ largest expenditure since 2015. In 2023, $7.8 billion was spent on jewelry for Mother’s Day. This is followed by special outings and electronics, on which $5.6 billion and $4 billion were spent, respectively.

Gift cards were consumers’ third-biggest expenditure, at $3.4 billion. Consumers also spent a significant amount on flowers, which totaled $3.2 billion.

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