The Super Bowl is one of the most-watched sporting events in the world, with annual spending in the billions. It’s an affair for which retailers across the country prepare their stores in anticipation of consumers’ purchases and plans to mark the day. 

To understand just how seriously consumers take celebrations, we need to know how much money is spent on the Super Bowl every year. In this article, we take a look at annual Super Bowl spending over the past decade.

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How much money is spent on the super bowl: 2013–2022

According to the latest figures from the National Retail Federation, Super Bowl spending has been on an upward trend over the years, with some notable annual increases and decreases along the way.

In 2013, total Super Bowl spending was $12.3 billion. This rose by a marginal 0.8% in 2014, to $12.4 billion. 

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2015 saw a significant increase. Super Bowl spending for the year surged by 15.3%, to total $14.3 billion, the then-highest total annual expenditure. This continued to rise in 2016, when expenditure grew by 8.4%, to $15.5 billion, to mark yet another record-setting year.

In 2017, Super Bowl spending fell for the first time since 2010. That year, consumers spent 9% less on Super Bowl celebrations and total spending dipped to $14.1 billion. 

The following few years saw Super Bowl spending fluctuate, increasing one year only to decrease again the next.

  • 2018: $15.3 billion (+8.5%)
  • 2019: $14.8 billion (-3.3%)
  • 2020: $17.2 billion (+16.2%)
  • 2021: $13.9 billion (-19.2%)
  • 2022: $14.6 billion (+5.0%)

Super Bowl spending: 2023

In 2023, Super Bowl spending increased by 13% from 2022’s numbers, to hit $16.5 billion. It was the first time total spending on the event has increased for two successive years since 2016.

This translates to an average expenditure of $85.36 per household, up 8.2% from 2022. Food and beverages accounted for a large majority of consumers’ Super Bowl spending—79% of those marking the event said they spent on refreshments. This is followed by team apparel (12%), televisions (10%), decorations (7%), and furniture (7%).

Even though the Super Bowl was watched by 192.9 million people, not everyone tuned in specially for the game. Around one in five viewers said the commercials and halftime show were the most important parts of the Super Bowl.

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