Mobile Ecommerce Conversion Rate
With mobile commerce sales on the rise, one of the most important things ecommerce businesses should be prioritizing is providing their buyers with a mobile-friendly experience. This includes things like optimizing your online store for mobile and constantly tweaking it to ensure you’re adapting to consumers’ ever-changing online shopping behavior.
When doing so, one key metric to monitor is the mobile ecommerce conversion rate. This then begs the question—what’s considered a good conversion rate on mobile?
The short answer is: It differs according to location.
What is a good mobile ecommerce conversion rate in the US?
According to the latest data, mobile conversion rates for ecommerce stores in the US have been fluctuating over the past year. The most recent data from Q2 2022 shows that the mobile ecommerce conversion rate for the quarter was two percent. In other words, around one out of every 50 visits to an online store via a mobile device converts.
This rate has been holding steady over the past year OR so, registering at two percent since Q2 2021. Mobile ecommerce conversion rates of US stores are slightly lower than that of tablets and desktops. Conversion rates for tablets and desktops in Q2 2022 come in at three percent each.
If you’re an ecommerce business operating in the US, these conversion rates are what you should be targeting, as they reflect the average across all online stores there.
What is a good mobile ecommerce conversion rate in Great Britain?
Because online shopping habits can vary greatly from market to market, having a clear picture of the geographical demographics of your target audience (and how they differ from other markets) can help to finetune your ecommerce strategy.
For instance, in Great Britain, conversion rates on mobile in Q2 2022 look different from that of the United States. They’re notably higher than the mobile conversion rates of US businesses, at four percent. In comparison, tablets also higher generate conversion rates of four percent, while desktops generate five percent.
Q2 2022’s average mobile ecommerce conversion rate of online stores in Great Britain marks a marginal one percentage point increase from the previous quarter and the previous year. In fact, over the past five quarters, Great Britain’s mobile ecommerce conversion rates have held steady at either three or four percent.