Online Jewelry Sales Statistics (2017–2029)
Jewelry is one of the most popular items people purchase online. From necklaces and earrings to bracelets and watches, the global jewelry market is worth several billions of dollars. As it stands, its overarching category, fashion, has been ranking consistently among the top online shopping categories in the world.
But what about the online jewelry market? What is it currently worth and how has its value been evolving? Here’s a look at some key online jewelry sales statistics surrounding the lucrative sector.
Key online jewelry sales statistics
- Online jewelry sales worldwide are projected to rise by 13.2% in 2024, to $105.6 billion, the first annual increase in three years.
- By 2029, the global online jewelry market size is forecast to hit $166 billion.
- In the United States, analysts anticipate online jewelry sales in 2024 to rise at a slower pace of 12.1%, to $22.5 billion.
Online jewelry sales statistics: global revenue (2017–2029)
|
Year |
Global online jewelry sales |
Annual change |
|
2017 |
$48.1 billion |
|
|
2018 |
$63.3 billion |
+31.5% |
|
2019 |
$72.8 billion |
+15.0% |
|
2020 |
$87.7 billion |
+20.5% |
|
2021 |
$102.0 billion |
+16.3% |
|
2022 |
$98.1 billion |
-3.8% |
|
2023 |
$93.3 billion |
-4.9% |
|
2024 |
$105.6 billion |
+13.2% |
|
2025 |
$122.5 billion |
+16.0% |
|
2026 |
$136.3 billion |
+11.3% |
|
2027 |
$149.4 billion |
+9.6% |
|
2028 |
$158.6 billion |
+6.2% |
|
2029 |
$166.0 billion |
+4.7% |
The projected trajectory of global online jewelry sales from 2017 to 2029 paints a clear picture of an industry that's not just thriving but also adapting to global economic shifts.
Starting in 2017 with an online jewelry market size of $48.1 billion, the sector witnessed a remarkable increase, with revenues surging to $63.3 billion in 2018, marking a year-over-year growth of 31.5%. This upward trend continued for three more years, which took revenues past the $100 billion mark in 2021.
Despite a slight dip in 2022 to $98.1 billion and a subsequent decrease the following year to $93.3 billion in 2023, the global online jewelry market was able to recover quickly. In 2024, the market is expected to rebound to $105.6 billion, with analysts forecasting a steady climb to $166 billion by 2029.
From 2017 to 2029, the market is set to grow its revenues by $117.9 billion, translating to an increase of over 245%. The average annual growth rate over this 12-year period is approximately 11.3%.
Online jewelry sales statistics: US revenue (2017–2029)
|
Year |
US online jewelry sales |
Annual change |
|
2017 |
$9.3 billion |
|
|
2018 |
$11.7 billion |
+26.2% |
|
2019 |
$13.0 billion |
+11.5% |
|
2020 |
$15.2 billion |
+16.9% |
|
2021 |
$18.2 billion |
+19.4% |
|
2022 |
$19.6 billion |
+7.5% |
|
2023 |
$20.1 billion |
+2.5% |
|
2024 |
$22.5 billion |
+12.1% |
|
2025 |
$25.7 billion |
+14.5% |
|
2026 |
$29.3 billion |
+14.0% |
|
2027 |
$32.9 billion |
+12.2% |
|
2028 |
$35.8 billion |
+8.7% |
|
2029 |
$37.9 billion |
+5.9% |
Given the growing US fashion industry size, especially in ecommerce, it’s no wonder the online jewelry market in the US is also doing relatively well.
Taking a closer look at the sector’s numbers, we see that sales have experienced uninterrupted growth since 2017, and are set to continue through 2029. This showcases the resilience of the US market, which stands in contrast with the temporary setbacks seen in the global market.
In 2017, the US online jewelry market was valued at $9.3 billion. Since then, it has seen consistent annual increases, with revenues climbing to $11.7 billion in 2018, an annual rise of 26.2%. This positive trend continued and the industry expanded to $13 billion in 2019.
In spite of the COVID-19 pandemic, the growth trajectory didn't slow. The market leaped to $15.2 billion in 2020 and $18.2 billion in 2021, marking annual growth rates of 16.9% and 19.4%, respectively. This upward trend continued steadily, albeit at a more measured pace, eventually reaching $20.1 billion in 2023.
Projections are even more optimistic for the coming years, with the US online jewelry market expected to expand to $22.5 billion in 2024, eventually achieving a market size of $37.9 billion by 2029. It's particularly noteworthy that unlike the global market, the US market did not experience any annual decreases during this period.
By 2029, the US online jewelry market will have experienced an overall growth of $28.6 billion since 2017, marking an increase of over 300%. The average annual growth rate across this 12-year period is approximately 12.6%.