From doorbells to lighting and refrigerators, the adoption of smart home devices in the US has been on the rise. Consumers’ increasing usage of them, coupled with the possibility to shop via products like smart speakers, make them very relevant to any ecommerce business today.

So whether you’re looking to start an online business or are already an ecommerce entrepreneur looking at new marketing opportunities, the smart home device market is a sector you need to place close attention to. 

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Growth of the US smart home market

The latest smart home statistics from a survey show that as many as 63.43 million households in the US are actively using smart home devices in 2023. This is 10.2% more than in 2022.

To understand just how quickly the US smart home market has grown, we only need to go back a few years. 

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Smart home statistics show that in 2018, 39 million households were using smart home devices—less than two-thirds of what there are today. This figure grew by an average of 10.2% every year from 2018 to 2023, reaching 42.88 million in 2019 and then 47.38 million in 2020. 

Smart home statistics show that in 2021, the number of smart homes surpassed 50 million for the first time, to 52.22 million. This continued to grow in 2022, hitting 57.55 million. 

Experts attribute this growth to an increase in time spent at home and advancements made in technology, including improvements to natural language processing and improved integration among smart home devices.

If you’re hoping to leverage the increasing penetration of smart home devices to grow your business, analysts recommend prioritizing building trust and providing value for your customers. This is because privacy and security issues remain one of consumers’ top concerns when using these devices.

US smart home device market: 2024–2027 forecast

Smart home statistics show that the US smart home market is set to continue growing. Annual growth rates of 10.2% have been forecast from 2024 to 2027. 

This means that in 2024, the number of smart homes in the US is estimated at 69.91 million. This will rise to 77.05 million in 2025, before growing to 84.92 million in 2026. By 2027, there will be 93.59 million households using smart devices in the US.

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