15Mar
By: Nicole Martins Ferreira March 15, 2017

With so many startup business ideas, it can be hard to figure out which is worth pursuing. You’ll want to create a store in a niche that’s not only profitable but also great for the long-term. You may notice that a lot of the startup business ideas on this list have been growing in popularity recently. While jumping on a new trend can sometimes be risky – it can also be highly rewarding. Some of the ideas on this list have always been popular for a long time making it more competitive but less risky. However, all the niche examples on this list will help make you money.

#1: Drones

Drone Business Ideas

The drone niche is one of the best niche examples for a growing trend. Approximately 600,000 drones are expected to be used in the air by 2018. From drones delivering packages to farmers checking out their crops to videographers getting the best aerial shot, there’s a growing demand and interest in this niche market. So much so that by 2020, the industry is expected to be worth $127 billion.

If you decide to pursue the drone niche, you’ll want to figure out which market to target. You can dropship selfie drones to millennials who love taking selfies and taking cool pictures when they travel. When marketing your brand, you’ll want to showcase a collection of cool images that were shot with selfie drones. You can also dropship toy drones catered to children or hobbyists. When marketing this type of sub-niche, you’ll want to showcase the experience of how fun it is to fly a drone around. You can also dropship drones with cameras that can be used to monitor crops, record aerial shots for weddings or commercial projects. With this type of niche market, you’ll want to ensure you choose higher-end drones, which will likely cost more money, as your demographic cares about video and image quality.


#2: Virtual Reality

Virtual Reality Business Ideas

The virtual reality niche is one of the great long-term startup business ideas you should consider. Mark Zuckerberg once said, “VR is going to need 10 years to become a very mainstream big thing.” This should be used to motivate you to start marketing VR products today so that when it becomes mainstream, you own the top store. By 2020, the VR hardware market size is expected to be worth $5.2 billion making it a great choice for AliExpress dropshippers who choose to sell headsets and other accessories. By 2018, 171 million people are expected to be using virtual reality products.

If you decide to tap into the virtual reality niche market, your best bet for business growth is to play the long-term SEO game. Since it may take a few years before virtual reality becomes mainstream, you’ll want to start building out content to rank high for competitive keywords. When it comes to generating sales for today, you’ll want to find a way to help immerse your customers into a virtual experience. You might start a YouTube channel, where you show yourself playing VR games using your products. You can also partner with YouTube influencers by giving them an affiliate link or paying their fee to get a shoutout on their channel. You can dropship virtual reality headsets from AliExpress.


#3: Smartwatches

Smartwatches Business Ideas

By 2018, there are expected to be 141 million unit sales of smartwatches around the world.
By 2018, the smartwatch industry is expected to be worth an astonishing $19 billion worldwide.
Yet, by 2019, it’s expected to earn $53.2 billion in sales revenue. Whether it’s being used to track steps or plan your day, there will likely continue to be innovation in this niche.

When it comes to to smartwatch niche market, you can dropship a range of AliExpress products. On AliExpress, you can dropship smartwatches with heart rate monitoring which would appeal to those interest in fitness or heart patients. You can also dropship smartwatches with GPS for those who like travelling, hiking or doing outdoor activities. Dropshippers can dropship AliExpress’ smartwatches with cameras for those who like taking pictures or selfies. How you choose to market your brand and who you choose to target can open up a range of possibilities for you.


#4: Mirrorless Camera

Mirrorless Camera Business Ideas

In 2015, mirrorless camera sales were up by 16.5% in the United States resulting in lower DSLR sales. During that time, Canon’s sales were drastically reduced by 21% due to the popularity of mirrorless cameras as they had a collection of DSLR cameras which weren’t performing as well. Despite the high number of people using their phones as cameras, mirrorless cameras have somehow grown and created their own niche market.

With most people using their high-quality phone cameras to take pictures, there’s somehow a growing trend towards mirrorless cameras. Mirrorless cameras are more lightweight and compact than DSLRs which make them ideal for photographers who don’t want to lug around bulky products. When growing your mirrorless camera store, you’ll want to emphasize the benefits of owning a mirrorless camera instead of a DSLR. You’ll also want to write content about why you should use a mirrorless camera instead of your smartphone for taking pictures.


#5: Dash Cam

Dash Cam Business Ideas

Dash cams are one of those startup business ideas that’ll continue to grow in popularity because they’re practical while also having a viral element to them. In 2014, dam cash sales increased by 918% in the United Kingdom because of the viral dash cam videos taken in Russia. Many insurance companies now accept dash cam videos in claims to be used as evidence and some may even lower your insurance premium if you have one installed in your car. By 2020, the industry is expected to be worth $4.03 billion worldwide.

If you decide to create a dash cam business, you can dropship from a wide range of AliExpress products. The best way to build up your brand is to show how beneficial your product is. You can regularly post videos on your blog or social media of crazy events that happened but were caught on dash cams. If you decide to do this, you need to make sure you blur out faces and license plates. You’ll also want to have permission from the person who recorded the video to share it. By building out your brand, when people search ‘dash cam videos funny’ or ‘dash cam videos 2017’ one of your videos is likely to pop-up if you post regularly. Content creating – blog posts to videos – can help grow this business.


#6: Wireless Earphones

Wiresless Earphones Business Ideas

The wireless earphone market is expected to grow by a rate of 7.0% according to a 2016 report. Wireless headphones currently own 31% of the market share which is expected to continue seeing growth. The retail market for the headphone industry is expected to be worth $15.8 billion by 2025 making it worthwhile for entrepreneurs to start businesses in this niche.

Wireless earphones are growing in popularity due to the advancement in technology such as Bluetooth and wifi. However, there’s also a convenience component to them. You can dropship wireless earphones from AliExpress, with many suppliers offering free ePacket shipping making it affordable for consumers. When building a brand, you’ll want to create articles about wireless earphones and different target audiences who’d use them. You also want to showcase the convenience of having them. You could create videos of people using them while they run, commute to work or take it out of their backpacks without having to untangle them.


#7: Running

Running Business Ideas

While growth in the running niche market isn’t as drastic as some of the other startup business ideas in this list, it’s still worth checking out if you’re passionate about the fitness market. In 2016, in the United States, 64 million people either went jogging or running. There are 16,500 5k running races in the United States giving your brand many marketing opportunities.

You can dropship AliExpress running products such as leggings. In the winter, you can dropship products such as running jackets and winter running shoes. When it comes to marketing to your audience market, most runners are between 25 and 44 years old making. You can create content to help educate your audience such as how to articles. You can create running playlists on Spotify under your brand name. You can build your brand by posting inspiring weight loss stories on your social media accounts from people who have first hand experience from running. You can ask people from Mark Zuckerberg’s A Year of Running group to share their story on your page.


#8: Beard Oil

Beard Oil Business Idea

One of the most popular niche examples targeting men is beard oil as the grooming industry makes approximately $6 billion in annual sales. There are many successful stories of flourishing beard companies making tens of thousands in sales each month. Other companies are selling hundreds of thousands worth of beard grooming products each year. Approximately 39% of American men have beards which is an increase of 15% from 2012. The men’s toiletries industry is worth approximately $3.4 billion surpassing the men’s shaving industry by over $1 billion.

While the beard oil niche market is competitive, there’s still room for new players. You can grow your brand by dropshipping grooming products and beard oils. You should considered buying a few products to take your own professional images. It’ll help position your brand as a reputable beard oil company. Having before and after beard pictures can help you sell your products to help your customers envision having your products. Your social media platforms should have tons of pictures of perfectly groomed beards for people to use as inspiration. It’ll allow you to grow organically.


#9: Phone Case

Phonecase Business Ideas

The phone accessories industry is expected to be worth $121.72 billion by 2025. While it may include products other than phone cases, it still offers a lot of flexibility for you as an entrepreneur should you decide to tap this niche market. Notably, the phone case market accounts for 20.5% of the phone accessories industry making it a profitable niche regardless.

While there are a lot of phone case businesses, there’s still room for new stores to emerge. You can dropship from a wide-range of AliExpress products. You can dropship iPhone phonecases, Samsung phonecases, wallet phonecases, and more. You can target women and have feminine phonecases such as floral patterns, cute animals, lace or marble patterns. You can target those who travel for work such as salespeople or entrepreneurs and market charging phonecases.


#10: Athleisure

Athleisure Business Ideas

The athleisure niche market is has been growing in popularity in the past couple of years making it one of the best niche examples to start a business in. It’s estimated to be worth $44 billion in the United States. Clothing sales have been declining yet athleisure apparel has been growing by 16% year over year. From yoga to running to those waiting clothes that fit comfortably, the athleisure industry appeals to a diverse group of people.

You can easily dropship athleisure leggings or athleisure tops on AliExpress. Most items offer affordable ePacket pricing which allows your customers to receive their apparel sooner. You can market your brand on Instagram and have influencers wear your leggings and promote them to their followers. You can also create content in the fitness niche to drive traffic to your store. Remember to use Facebook’s pixel to retarget your blog so that your blog visitors who didn’t purchase see your athleisure apparel.

Which of the niche examples are you interested in checking out? Share your suggestions for startup business ideas in the comments to help other entrepreneurs.h

  • Mark Benson

    Thanks Nicole., you have got my wheels turning and have slowed my roll.., tell tomorrow morning anyway. 🙂

  • Nicole

    Pick a niche you’re passionate about and roll with it. And don’t get distracted with other niches until that one is sustainable and bringing in money. Having laser focus will get you where you want to go!