When you’re selling online, you want to make sure your website represents who you are and what you do. After all, it’s your chance to make an impression on your customers. And if you do it right, you can make a lasting one.
That’s why, when starting your ecommerce journey, it’s important to pay more attention to your online store’s design. There are plenty of other business tips and tricks readily available to you. But in this article, we’ll go over ecommerce website design.
I found 43 great ecommerce businesses that I thought stood out from the crowd.
43 best ecommerce website design examples in 2023
There’s no shortage of beautiful ecommerce websites, but some have designs that inspire more creativity than others.
You’ll notice that photography is the key for most of these ecommerce website designs. Photos play an important role in any website trying to sell products online.
You don’t necessarily require fancy gear to take stunning photos. Shopify offers a photography course that centers around taking high-quality images using just a smartphone. It also includes tips on how to edit photos to appear as if they were taken by a professional.
Let’s check out each of these ecommerce website examples, one by one.
Hebe’s website is beautiful. The thing that stands out the most is its photography. High-quality photos are important when running an online ecommerce business, especially on a clothing website. The site’s typography is great as well. The font is just a little bit thicker than what you usually see online, which makes the website design stand out even further.
This ecommerce website channels its fun energy through its website design. With bright colors, it gives off a very cheerful feeling. Additionally, it’s done a great job with photography. The big photos on its homepage set the mood of the rest of the website’s design.
3. Dress Up
Dress Up sells fashionable clothing for women. It uses contrasting colors and texts to highlight new arrivals, sales, or seasonal promotions. What’s interesting on its website is the “Chat with us” option, which isn’t common for online fashion stores, but is definitely a plus point!
If you’re looking for inspiration on how to design a clothing website, Bohemian Traders is a good place to start. With a bit of Bohemian touch in the design, visitors to this ecommerce website can easily navigate between clothing items based on the latest arrivals, occasions, accessories, or sale items.
Here we have another ecommerce clothing website. This online store is full of the colorful patterns of the brand’s jackets, shorts, and t-shirts. So it’s no surprise that its ecommerce website design is full of big, bold colors too. It also uses a lot of orange, which stands out against the minimalist background of the site.
RYDER is on this list because of its strange (but interesting) take on ecommerce website design. Contrasting elements helps the store stand out. RYDER also has simple navigation, which makes it easy for visitors to find different products on its website.
7. Magic Spoon
Magic Spoon, a breakfast brand, does a great job portraying its products’ texture on its ecommerce site. The layout has a magazine-like structure, with a sparking color palette and detectable details behind every click and scroll. A light blue background spreads through pink and purple palettes, which perfectly complements the high-quality product shots.
8. Dick Moby
Dick Moby sells glasses. Its ecommerce website design is full of great design elements. First off, it’s the fun patterns and squiggles you see at the top of its homepage. Second, it’s the quality photos of its glasses. Notice that on the Shop page the glasses are alone without anything in the background. That lets the product stand out. It’s a great ecommerce website example where the design helps create a unique feeling for the products.
9. The Horse
Everything from the name to the design of this ecommerce website is memorable. You see bold pictures and fewer words. If you’re looking for how to design a website in a unique way, you can take some inspiration from The Horse’s amazing design.
The ecommerce website design of Esqido focuses on the beauty of its main product: lashes. It’s full of closeup photos of the product and its intricate packaging. What’s more, it even has a short video on its homepage explaining how to apply fake lashes. This ecommerce website is especially helpful if you’re looking for some ideas on photographing makeup or beauty products for your ecommerce website.
Mahabis focuses on showing off its high-quality products straight away. And what better way to do that than with a beautiful website design. As soon as you’re on the homepage of this ecommerce website, you’re greeted with a one-line description of how comfortable the product is. The amazing design of this site shows even the smallest details to entice the potential buyer.
Poketo uses vibrant colors to its advantage. The font makes reading the text and calls-to-action easy. You can easily navigate its product options since they’re lined up at the top. Or, scroll down and treat your eyes with their boxy patterns.
13. Jackie Smith
Jackie Smith is another example of ecommerce website design that uses bright colors to its advantage. But the colors aren’t just limited to photos of their colorful bags and promotions. Even the fonts it uses are colorful!
Grovemade relies heavily on lifestyle shots of its products. It includes beautiful photos of its wooden accessories on desks and tables, and the composition of the photos is excellent. Did you notice their fun font too? It’s rounded, which isn’t typical on most website designs.
The layout of shoe products on Muroexe’s site is great. The shoes are aligned in a neat grid, making browsing easy. There’s a lot of white space, which is the empty space, or padding, around the photos, making the products on this ecommerce website stand out even further.
16. Sierra Designs
Sierra Designs is a great example of website design to take inspiration from. Its eye-catching professional photography and user-friendly website provide an equal balance between a clean aesthetic and a responsive design. The website has a feeling of adventure and liveliness that is carried through the appealing photos on this ecommerce store.
Helbak is the perfect example of small business website design that shows you don’t have to overdo it. Its products are beautiful and clean. The design utilizes the color of the products and white space in the background to show off the artistic side of the items. It’s simple, it’s neat, and it’s easy to look at.
The thing about Mollyjogger’s website is simplicity. There’s nothing fancy going on here. But the great website design makes the products easy to browse and digest.
I’d call the ecommerce website design of Skullcandy anything but simple. It uses just the right amount of text and visuals to enhance the experience for visitors. Its website comes to life with the chosen colors.
This ecommerce website design is interesting. A lot is going on in the corner of every page. Literally, but it’s part of the experience of the company.
Ratio uses ecommerce website design to show its customers that it sells a high-end product. Each coffee product has its own page explaining its brilliance. The ecommerce website design is filled with good use of photography, color, typography, and just the right amount of white space.
22. Frank Body
Frank Body is all about modern beauty. Its ecommerce website design caters to a fun and young audience, which is apparent through its monotype font and pastel colors.
Rest sells wooden desk accessories that are handcrafted and stunning. Naturally, the ecommerce website design for Rest is based on lifestyle shots of its products on desks. The product pages include well-designed details of the product and how great it would look if you bought everything on display. This ecommerce website has videos to watch on its homepage further describing its products and brand.
This ecommerce store example sells prints and iPhone cases. It has a unique take on product photos. The prints are leaning against different colored pieces of paper, which makes it more interesting.
25. 100% Pure
100% Pure doesn’t have a fancy website. I wanted to include a less dramatic ecommerce website design example to show you don’t need to be overly creative to have a good-looking website. It’s OK to start with, as long as your website is easy to navigate—just like 100% Pure’s.
The thing I like about Allbirds is the action shots of its shoes. They’re so much different than most shoe photos you see. Here, they can be seen in pictures that give a feeling of motion. It’s nice—and it’s really memorable.
27. Oi Polloi
Oi Polloi is another one of my favorites on this list. Its homepage is minimal, but it’s also fun. And it shows that minimal doesn’t need to mean cold. The website design of this ecommerce store relies on giant photos of its products on colored backgrounds. It also uses a fun custom font to tie it all together.
The reason P&Co is on this list is its attention to product detail. The clothing website’s design is undeniably very particular. It shows off many different angles of its t-shirts and has a lot of different specs for each item too, which is just as important as having a great ecommerce website design.
29. Black Butterfly
BlackButterfly’s web design represents a simplistic, modern feel with a basic theme. This ecommerce website example follows an easy structure. With fun photos and cute graphics covering the website, you can easily scroll through to the dress category you’re interested in.
30. Di Bruno Bros.
When you first enter the Di Bruno site, it’s hard to ignore its design. One of the highlights of this website is the short descriptions of each food product, which visitors can read when viewing product category pages. So, for instance, if you’re interested in trying something new, you can browse through the product pages based on images and then get a short preview of the food product you would like to know more about. This helps people discover what they might like and provides an in-store experience for the user.
SISU has one of the best-designed ecommerce websites for sports. Its website is categorized into sections to make it easier for visitors to skim through their categories of interest. The minimalist design helps keep the focus on the product.
32. Dainty Jewells
This is an example of a clothing ecommerce store with a very soft vintage look. The main colors you’ll see here are light pink, gold, and white, accompanied by delicate patterns. This ecommerce design goes well with the product it’s aiming to sell. It feels feminine and fresh, with the font matching the rest of the website’s look.
This beautifully designed ecommerce store has a theme with a lot of white space, which helps present the items more prominently. It has a very neat and clean design, making the website look very professional and sophisticated. The items are listed simplistically, but when a visitor clicks on an item, they see a lengthy description that tells them more about the product.
The unique aspect of this ecommerce store is that it stands out by placing images and text on a grid, which many other ecommerce stores don’t do. With a modern design, this ecommerce website has plenty of free white space containing simple images, making it feel much less crowded.
35. Bon Bon Bon
Bon Bon Bon is an artisan chocolate company with a truly impressive website design. A lot is going on here, and it all reflects fun. It’s got colors, designs, patterns, and many different shapes. Even its add-to-cart page looks unique and fun!
36. Simply Chocolate
Simply Chocolate is a chocolate company based in Copenhagen, Denmark. The design of this ecommerce store gives enough space to let each of its products shine individually. When you scroll down the page, a new chocolate bar floats up in the middle, with each bar taking a different color theme and a fun name. Additionally, each bar’s ingredients, such as coconut slices, almonds, and mint leaves, cover half of the screen animatedly. The website design of this ecommerce store can’t be compared to any other.
37. Premium Teas
This ecommerce store has a clean, modern, and sophisticated design. The teas are presented in a way that makes it easier for visitors to scroll through and select their desired product. The page focuses on visual representation rather than being covered in too much text. When you click on any product, you’re taken to a different page with a detailed description of the tea. This includes product information like aroma, caffeine level, brewing time, brewing temperature, and much more information that can be valuable for the buyer.
Bouguessa’s homepage gives off a luxurious feel as soon as you arrive on the website. The ready-to-wear fashion brand allows images to take center stage, relying on them to sell the items while keeping navigation to a minimum. The black and white theme also enables long dresses and bright-colored apparel to stand out amongst other elements. Also, I love the smartly placed Instagram feed above the footer section—it gives visitors a chance to envision the product on real people.
Ban.do is a lifestyle ecommerce store featuring a playful and intuitive theme with a touch of vibrant color. The online store balances design and imagery by including high-quality product shots on its homepage. This combination gives the site a fun and youthful vibe.
This Tokyo-based ecommerce site switches from a flat theme to a unique dimensional affair using suggestive motions. There’s also hyper-stylized visuals of the product and the shop full-screen animations that switch to modal views when you hover over them. It’s fun yet inspiring to watch. We especially love the animated green text-slider above the footer that contradicts the static with the dynamic.
41. Kettle & Fire
Kettle & Fire’s design will take you by surprise. Above the fold, the company uses a fairly standard layout for an ecommerce site. But a few clicks and scrolls later, you’ll see a lot of unique elements. There are photos of vegetables (key ingredients in the brand’s product) floating throughout the site. Plus, fun slogans like “Warm your soul” and “Yummy in the tummy” show off the quirky side of the brand.
42. Bison Coolers
Bison Coolers’ website is just as powerful as its products. Stunning background photography and graphic design, and a captivating brand voice keep the website simple yet impactful. The brand also taps into a brilliant conversion opportunity, proudly touting that its products are made in the US.
Mattress brands are known to play it safe with their website design and color palette, but Endy looks to make a bold statement. The Canadian e-tailer mixes the industry-standard white with a bright pink logo, CTA buttons, and headlines. On Endy’s product pages, you’ll find detailed product images, animated GIFs, and videos showing off the most impressive features of its mattresses.
Ecommerce website design FAQ
How do I design an ecommerce website?
With Shopify's website builder, you can select from a number of pre-designed themes and customize the look, or build your own theme if you have web design experience. Check out the top ecommerce website designs to find out the key elements you should consider when designing your online store.
How much does it cost to use Shopify for your ecommerce business?
Try Shopify free, then choose from a range of plans that suit your business needs. Check out Shopify to learn more about starting your ecommerce business with them today.
Do you have a favorite website with a great design that we didn’t include in this article? Let us know in the comments below!