When you are starting your online business you don’t want to waste precious time writing About Us pages and Shipping Information pages. Without knowing what you need to write about on these pages you can waste time creating draft after draft without going anywhere. So we decided to simplify things a bit for you. We will look at inspiring About Us and Shipping Information page examples and templates to help you write your first one.
- About Us Page
- What Are About Us Pages?
- What Should an About Us Page Include?
- 8 About Us Page Examples to Inspire You
- #1 The Story Focused About Us Page – Canonical
- #2 The Data Focused About Us Page – The New York Times
- #3 The Team Focused About Us Page – Toggl
- #4 The Timeline About Us Page – Overstock
- #5 The All in One About Us Page – Apptopia
- #6 The City Focused About Us Page – Huge Inc.
- #7 The Playful About Us Page – Ghostly Ferns
- #8 The Minimalist About Us Page – Always Creative
- About Us Page Templates
- About Us Page Generators
- Shipping Information Page
- Want to Learn More?
About Us Page
An About Us page can be one of the most important pages on your website but it is one of the most overlooked elements on your website normally. About Us pages can highlight why you created your business, your commitment to sustainability, or you can tell the story of how your business came to be. As an important part of your website your About Us page can set you apart from your competitors in a way that can build your brand in a positive way.
What Are About Us Pages?
An About Us Page is a page on your website that tells your readers all about you. It includes a detailed description covering all aspects of your business and you as entrepreneurs. This can include the products or services you are offering, how you came into being as a business, your mission and vision, your aim, and maybe something about your future goals too. Your About Us page is your perfect opportunity to tell a compelling story about your business.
What Should an About Us Page Include?
It is important not to overlook the marketing potential that lies within the content of your website’s About Us page. The About Us page plays a large part in the impression you leave on a visitor to your website. It is your chance to make the best out of this opportunity and present yourself and your brand in the best possible way. This is where people come to learn more about your brand and the people behind it. There’s also a high chance that your About Us page will be your most frequently viewed page. You need to make sure that the information you add on the About Us page accurately represents who you are as a brand. That’s why we’ve included a list that you can go through to make sure you haven’t missed anything crucial.
- Vision and Mission
Start your About Us page by telling your customers about yourself. What is unique about you, what are your key features and what is your mission? Try to stand out by conveying your values and culture as a brand, or what brought your company together. Use this area to fully answer the question of who you are as a brand, and what you represent. This doesn’t mean that it has to be overly lengthy, but you can use this space to communicate yourself in the way you are comfortable with, with your audience.
- Your History
Take the visitors on your website to a trip down memory lane, and give them an insight to the history behind your store. Here, you can show them where, how, and when you started, and everything your business has accomplished on the way. This is your chance to share your relevant milestones and achievements relating to your business in an engaging way. You can even choose to present your history to your viewers in the form of a timeline, which allows you to display a large amount of information in a visually engaging manner. Your customers or potential customers might be interested in seeing how you grew over the years.
- Team Member Profiles
Add an emotional element to your About Us page by adding details of the people that are driving the passion at your business. People find it easier to connect with human beings, so allow the personality of your crew to shine through the About Us page.
- Multimedia & Infographics
A well-built infographic might help visitors remember about you or your business better than any amount of words. So if you think it works better for your brand or business, skip the lengthy description, or add a well-designed graphic that can help your visitors understand your concept. Or maybe you would like to add a cool video about how your business was created, or about your story and let it speak for itself.
8 About Us Page Examples to Inspire You
Here’s a list of websites with great About Us pages that you can take inspiration from while creating your own.
#1 The Story Focused About Us Page – Canonical
Canonical is an example of an About Us page that tells the world their story. Their page shows how important it is for them to talk about how Canonical is used alongside Ubuntu so it can run reliably for hundreds of servers and customers globally. The company prides itself in making Ubuntu, an open source Linux based operating system, available to the world.
#2 The Data Focused About Us Page – The New York Times
The New York Times shares a lot of information on their About Us page and this includes numbers relating to their staff and readership. It is important for them to emphasise to readers all around the world that they have a large team of journalists who write stories about countries they are local to. The fact that the publication had 4.3 million subscribers in quarter 4 of 2018 only adds to the trust they have, leading to more readers in the future.
#3 The Team Focused About Us Page – Toggl
Toogl promotes their core value of remote working throughout their website and their About Us page is a great example of how you can promote your core values too. As a core value to their business, their About Us page is focused around this global team and the productivity that they bring to the company. Not only is their About Us page about their team but they share how the team works so that someone interested in applying for a position with the company can be sure they will enjoy working for the company before they start.
#4 The Timeline About Us Page – Overstock
Overstock has had a long history that they want to tell the world about. That is why they’ve created a clever interactive timeline that summarizes all the milestones the company has experienced in their About Us page. For instance when the company was rated #4 in the American Customer Satisfaction Index for Customer Satisfaction in 2004, or when they became the first major company to accept bitcoin as a form of payment in 2014, or in 2018 when they introduced augmented reality to their shopping app for Android users using Google’s ARCore technology. Overstock feels that their visitors want to consume this information and uses their About Us page for that.
#5 The All in One About Us Page – Apptopia
Apptopia has a very well structured About Us page, which includes a variety of different information categories for their visitors, including their mission, leadership, their team, investors, and also their locations around the world. All the information on their page is categorized in a way that is highly presentable and makes it easier for visitors to jump to any one of their preferred sections. This all in one About Us page example is a great one to watch if you want to go down this road.
#6 The City Focused About Us Page – Huge Inc.
If you prefer visual graphics over lengthy texts, you should take a look at Huge Inc. and how they have managed to design their About Us page. With their unique designs, they have managed to create a link with Brooklyn, where the company was founded, while condensing their information into visualized diagrams. Huge Inc. manages to get across all their messages through some nifty artwork.
#7 The Playful About Us Page – Ghostly Ferns
Ghostly Ferns is a perfect example of an About Us Page that has a playful atmosphere and vibrant colors. It immediately creates a joyous feeling for the visitors through a burst of colors paired with bold, clear statements. They keep their wording to a minimum and let their graphics do the magic, with a touch of humor.
#8 The Minimalist About Us Page – Always Creative
If you’re looking for a more minimalistic approach for your About Us page, take a look at what Always Creative has to offer. With a use of black, white, and grey, they manage to convey their sophistication with a simple, yet eye-catching outlook accompanied by brief descriptions for their visitors.
About Us Page Templates
About Us Page Template #1
Hello and welcome to [SHOP NAME], the place to find the best [PRODUCTS CATEGORY NAME] for every taste and occasion. We thoroughly check the quality of our goods, working only with reliable suppliers so that you only receive the best quality product.
We at [SHOP NAME] believe in high quality and exceptional customer service. But most importantly, we believe shopping is a right, not a luxury, so we strive to deliver the best products at the most affordable prices, and ship them to you regardless of where you are located.
About Us Page Template #2
Welcome to [SHOP NAME]!
We aim to offer our customers a variety of the latest [PRODUCTS CATEGORY NAME]. We’ve come a long way, so we know exactly which direction to take when supplying you with high quality yet budget-friendly products. We offer all of this while providing excellent customer service and friendly support.
We always keep an eye on the latest trends in [PRODUCTS CATEGORY NAME] and put our customers’ wishes first. That is why we have satisfied customers all over the world, and are thrilled to be a part of the [PRODUCTS CATEGORY NAME] industry.
The interests of our customers are always top priority for us, so we hope you will enjoy our products as much as we enjoy making them available to you.
About Us Page Template #3
We are [SHOP NAME], a small but motivated company specializing in [PRODUCTS CATEGORY NAME]. We believe passionately in great bargains and excellent service, which is why we commit ourselves to giving you the best of both.
If you’re looking for something new, you’re in the right place. We strive to be industrious and innovative, offering our customers something they want, putting their desires at the top of our priority list.
About Us Page Template #4
At [SHOP NAME], our aim is to offer you [PRODUCTS CATEGORY NAME] that show you that we really care! Not only have we got the trendiest [PRODUCTS CATEGORY NAME], but we can also guarantee that they are of the finest quality.
We started as a small business in [NAME OF CITY/COUNTRY/YEAR OF ORIGIN], and our aim is to continue providing our customers with products that keep them happy, at prices that keep them happy.
Our customers are our top priority and through our products we work hard towards building long-lasting and meaningful relations with them.
About Us Page Template #5
Welcome to [SHOP NAME]!
Starting as a small business in [NAME OF CITY/COUNTRY/YEAR OF ORIGIN], we have big dreams. Our passion for [PRODUCTS CATEGORY NAME], means that we provide our customers with nothing but the highest quality of products, that are guaranteed to meet their needs and keep them satisfied!
With a motivated team, we strive to be the creative minds that bring a smile to your face. That’s why we’re always looking for innovative new ways to get the best to you.
About Us Page Generators
There are some About Us page generators available for your business that can be free or paid. These can be a great stop gap for a new business but there is nothing better than to create your own unique About Us page that is distinct to your business. All of the About Us page examples we have mentioned in this article were not created from an About Us page generator but were designed by teams of people who wanted to showcase something special about their business. You should take the time to do this too.
Shipping Information Page
What is a Shipping Information Page?
A Shipping Information Page is the place where you let your customers know about the important shipping details that they are looking for. This includes information such as how you ship your goods, where you ship your goods from, the processing time for shipping goods, and how many days it takes for you to ship your goods, along with other shipping details that might be of importance to your customers.
What Should I Include in a Shipping Information Page?
Your Shipping Information Page should cover the following areas:
- Shipping Options: What are the available shipping options that your business provides? This can include overnight shipping, standard shipping, air mail, international, domestic, etc.
- Cost of Shipping: What is the cost to the customer of each of the available shipping options that you provide?
- Duration of Shipping: How long will each shipping method typically take?
- Handling Time: How long is your handling time between when an order is placed and when it gets shipped?
- Restrictions: Are there any restrictions when it comes to your shipping policy? Maybe you don’t ship to certain areas, states, P.O. boxes, etc.
Shipping Information Page Template
At [SHOP NAME] our goal is to offer you the best shipping options, no matter where you live. Every day, we deliver to hundreds of customers across the world, ensuring that we provide the very highest levels of responsiveness to you at all times.
The time frame for order delivery is divided into two parts:
- Processing time: Order verification, tailoring, quality check and packaging. All orders are sent to the manufacturer for dispatch within 24 hours after the order is placed. The manufacturer and China Post process the orders, which takes an additional 2–4 days.
- Shipping time: This refers to the time it takes for items to be shipped from our warehouse to the destination. International delivery usually takes about 15–30 business days. US orders are shipped by e-packet, which is a US Postal Service product. After processing and leaving the warehouse, items usually take between 7 and 14 days to arrive at their destination but can take longer from time to time.
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