When you are starting your online business, you want to create an About Us page that inspires people to shop with your company. But without knowing what to write on the page, you can waste time creating draft after draft without going anywhere. So we decided to simplify things a bit for you. We will look at some inspiring About Us template examples to help you write your first one.
What Is An About Us Page?
An About Us Page is a page on your website that tells your readers all about you. It includes a detailed description covering all aspects of your business and you as an entrepreneur. This can include the products or services you are offering, how you came into being as a business, your mission and vision, your aim, and maybe something about your future goals too. Your About Us page is your perfect opportunity to tell a compelling story about your business.
Even though an About Us page is one of the most important elements of a website, it is often one of the most overlooked elements. Compared to a landing page, an About Us page help you communicate a range of things:
- The story of your brand and why you started it.
- The cause or customers that your business serves.
- Your business model or how your products are sourced/manufactured.
As an important part of your website your About Us page can set you apart from your competitors in a way that can build your brand in a positive way.
How to Write an About Us Page
IYou need to make sure that the information you add on the About Us page accurately represents who you are as a brand. Use the following steps to craft a narrative for business:
- Set the stage: Describe the industry problem that caused you to act.
- Tackle the obstacle: Convey how you set out to address the issue and the challenges you faced along the way.
- Introduce the solution: Mention how your company is pursuing its objectives and the pain points you intend to address.
- Share the bigger picture: Share details of your future objectives or state your aims and mission.
You’d also want to include the following elements in your About Us page to communicate your brand’s reason for existing to customers:
Take the visitors on your website to a trip down memory lane, and give them an insight to the history behind your store. Here, you can show them where, how, and when you started, and everything your business has accomplished on the way. This is your chance to share your relevant milestones and achievements relating to your business in an engaging way.
You can even choose to present your history to your viewers in the form of a timeline, which allows you to display a large amount of information in a visually engaging manner. Your customers or potential customers might be interested in seeing how you grew over the years.
Team Member Profiles
Add an emotional element to your About Us page by adding details of the people that are driving the passion at your business. People find it easier to connect with human beings, so allow the personality of your crew to shine through the About Us page.
Multimedia & Infographics
A well-built infographic might help visitors remember about you or your business better than any amount of words. So if you think it works better for your brand or business, skip the lengthy description, or add a well-designed graphic that can help your visitors understand your concept. Or maybe you would like to add a cool video about how your business was created, or about your story and let it speak for itself.
8 Best About Us Pages Examples to Inspire You
Here’s a list of About Us examples small business owners can take inspiration while creating their own.
1. Shopify – The Story Focused About Us Page
Shopify is an example of a company that nails its About Us page design while doing a great job at telling the world its story that tells the world their story. Their page shows how important it is for them to talk about their mission to help people start, run, and grow a business. The company prides itself in making ecommerce easier for everyone. Also, it paints a picture of the future for Shopify by mentioning that they’re building a 100-year company by investing in their people and the planet.
2. The New York Times – The Data Focused About Us Page
The New York Times shares a lot of information on its website about page, and this includes numbers relating to their staff and readership. It is important for them to emphasise to readers all around the world that they have a large team of journalists who write stories about countries they are local to. The fact that the publication had 7.5 million subscribers last year only adds to the trust they have, leading to more readers in the future.
3. Toggl – The Team Focused About Us Page
Toogl promotes their core value of remote working throughout their website and their About Us page is a great example of how you can promote your core values too. As a core value to their business, their About Us page is focused around this global team and the productivity that they bring to the company. Not only do they put their team front and center, but they share how the team works so that someone interested in applying for a position with the company can be sure they will enjoy working for the company before they start.
4. Overstock – The Timeline About Us Page
Overstock has had a long history that they want to tell the world about. That is why they’ve created a clever interactive timeline that summarizes all the milestones the company has experienced in their About Us page. For instance when the company was rated #4 in the American Customer Satisfaction Index for Customer Satisfaction in 2004, or when they became the first major company to accept bitcoin as a form of payment in 2014, or in 2018 when they introduced augmented reality to their shopping app for Android users using Google’s ARCore technology. Overstock feels that their visitors want to consume this information and uses their About Us page for that.
5. Apptopia – The All in One About Us Page
Apptopia has a very well structured About Us page, which includes a variety of different information categories for their visitors, including their mission, leadership, their team, investors, and also their locations around the world. All the information on their page is categorized in a way that is highly presentable and makes it easier for visitors to jump to any one of their preferred sections. This all in one About Us page example is a great one to watch if you want to go down this road.
6. Huge Inc. – The City Focused About Us Page
If you prefer visual graphics over lengthy texts, you should take a look at Huge Inc. and how they have managed to design their About Us page. With their unique designs, they have managed to create a link with Brooklyn, where the company was founded, while condensing their information into visualized diagrams. Huge Inc. manages to get across all their messages through some nifty artwork.
7. Ghostly Ferns – The Playful About Us Page
Ghostly Ferns is a perfect example of an About Us Page that has a playful atmosphere and vibrant colors. It immediately creates a joyous feeling for the visitors through a burst of colors paired with bold, clear statements. They keep their wording to a minimum and let their graphics do the magic, with a touch of humor.
8. Always Creative – The Minimalist About Us Page
If you’re looking for a more minimalistic approach for your About Us page, take a look at what Always Creative has to offer. With a use of black, white, and grey, they manage to convey their sophistication with a simple, yet eye-catching outlook accompanied by brief descriptions for their visitors.
About Us Page Templates
If you’ve been searching for an About Us page template for your website, here are some that you can fill in and use to quickly set up an About page.
About Us Page Template #1
Hello and welcome to [SHOP NAME], the place to find the best [PRODUCTS CATEGORY NAME] for every taste and occasion. We thoroughly check the quality of our goods, working only with reliable suppliers so that you only receive the best quality product.
We at [SHOP NAME] believe in high quality and exceptional customer service. But most importantly, we believe shopping is a right, not a luxury, so we strive to deliver the best products at the most affordable prices, and ship them to you regardless of where you are located.
About Us Page Template #2
Welcome to [SHOP NAME]!
We aim to offer our customers a variety of the latest [PRODUCTS CATEGORY NAME]. We’ve come a long way, so we know exactly which direction to take when supplying you with high quality yet budget-friendly products. We offer all of this while providing excellent customer service and friendly support.
We always keep an eye on the latest trends in [PRODUCTS CATEGORY NAME] and put our customers’ wishes first. That is why we have satisfied customers all over the world, and are thrilled to be a part of the [PRODUCTS CATEGORY NAME] industry.
The interests of our customers are always top priority for us, so we hope you will enjoy our products as much as we enjoy making them available to you.
About Us Page Template #3
We are [SHOP NAME], a small but motivated company specializing in [PRODUCTS CATEGORY NAME]. We believe passionately in great bargains and excellent service, which is why we commit ourselves to giving you the best of both.
If you’re looking for something new, you’re in the right place. We strive to be industrious and innovative, offering our customers something they want, putting their desires at the top of our priority list.
About Us Page Template #4
At [SHOP NAME], our aim is to offer you [PRODUCTS CATEGORY NAME] that show you that we really care! Not only have we got the trendiest [PRODUCTS CATEGORY NAME], but we can also guarantee that they are of the finest quality.
We started as a small business in [NAME OF CITY/COUNTRY/YEAR OF ORIGIN], and our aim is to continue providing our customers with products that keep them happy, at prices that keep them happy.
Our customers are our top priority and through our products we work hard towards building long-lasting and meaningful relations with them.
About Us Page Template #5
Welcome to [SHOP NAME]!
Starting as a small business in [NAME OF CITY/COUNTRY/YEAR OF ORIGIN], we have big dreams. Our passion for [PRODUCTS CATEGORY NAME], means that we provide our customers with nothing but the highest quality of products, that are guaranteed to meet their needs and keep them satisfied!
With a motivated team, we strive to be the creative minds that bring a smile to your face. That’s why we’re always looking for innovative new ways to get the best to you.
As you can see, there are a variety of About Us templates and generators you can use to quickly set up your About page.. These can be a great stop gap for a new business but there is nothing better than to create your own unique About Us page that is distinct to your business. All of the About Us page examples we have mentioned in this article were not created from an About Us page generator, but were designed by teams of people who wanted to showcase something special about their business. You should take the time to do this too. Don’t wait. Do it now.
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