It’s all about your email marketing strategy. In this chapter, we’ll explore what email marketing is and its unique benefits compared to other types of marketing. We’ll lay out the different phases of an email marketing campaign, including basic segmentation and types of emails you can send. Plus, we’ll go over key global laws and regulations to make sure you’re staying compliant.
Rule #1 about email marketing: it’s changing every day. To really see results, you’ll need to constantly observe and refine your techniques and tactics. This chapter explores some of the most important email marketing KPIs to keep track of, like open rates, click-through rates, and your overall return on investment (ROI).
This chapter is stuffed to the brim with email marketing examples and advice, as well as tips for how to build your first email marketing plan depending on your current situation. From copy and layout, to timing of different email types, to building and segmenting your email list, you’ll learn all there is to know about making personalized campaigns that get engagement and sales.
Gone are the days of sending emails manually. There are tons of single-purpose email marketing tools and fully-automated email marketing platforms that can easily tie together all the moving parts. Learn about tools and plugins like schedulers and opt-in form creators, as well as reviews of some of the major players like AWeber and Constant Contact.
A well-rounded strategy will include all types of creative and customized emails, but you can’t neglect the good ol’ newsletter. This chapter will examine 20 superb newsletter examples – 10 from ecommerce brands and 10 from non-ecommerce brands. We’ll look at elements like subject lines, design and visuals, content, and calls-to-action (CTAs) to explore what makes each one so good.