The Definitive Guide to Facebook Advertising

6 chapters

So you have a business and you want to run some Facebook ads. When it comes to leads and sales, Facebook can be a money machine. That does not mean it will be easy. This free ebook teaches you how to start your first campaign, keep costs low, monitor ROI, and ultimately grow your bottom line.

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6 chapters

  • 1. Facebook Ads Strategy: A Simple Guide

    Facebook ads are an excellent way to drive leads and sales to your business. The best part is that you can set up an ad today and have money in the bank tomorrow – unlike other tactics, Facebook ads have the potential to create immediate business growth. Learn what it takes to set up a successful Facebook ads strategy.

  • 2. Facebook Advertising Costs

    It’s every entrepreneur’s dream to create something that makes more money than what you spend. Of course, you can only achieve that if you get advertising right. And winging something like Facebook ads is a quick way to burn a hole in your wallet. That’s why it is important to understand facebook advertising costs.

  • 3. Setting Up Your Facebook Pixel and First Facebook Campaign

    In the previous chapter we introduced you to Facebook advertising costs, average ROI, and how to set a goal and measure KPIs for your ad campaigns. Chapter 3 is all about getting you set up and running your first campaign! First, you have to set up your Facebook pixel on your website.

  • 4. Facebook Custom Audiences and In-Depth Ad Targeting

    Excellent Facebook ad targeting is the key to a successful ad campaign. You could have the best offer in the world, but if you’re targeting the wrong people, no one will buy. Simple as that. In this chapter, we’ll discuss 3 types of targeting: custom audiences, lookalike audiences & remarketing ads.

  • 5. Facebook Ad Optimization

    You’ve got your offer. You’ve set your goals. You have an audience. You know how to create a Facebook ad. But your ads just don’t convert. What’s the problem? Chances are, if your target audience was selected well, your ads aren’t optimized. What do you do? In this chapter, you’ll learn about Facebook ad optimization.

  • 6. Facebook Advertising Strategy FAQs

    By now you know how to run a profitable Facebook ad campaign. But you may still have some questions. That’s where this Chapter comes in. Most of the questions here were answered throughout this eBook, but the answers are easy to miss. So, we created this list of Facebook ads strategy FAQs to answer all your questions.

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