Ecommerce Platform Market Share in the USA
The USA is the second-largest ecommerce market in the world with plenty of business potential for budding ecommerce entrepreneurs. Before launching an online store, it’s important to get an overall view of the leading ecommerce platforms in the USA and their respective market shares.
Leading ecommerce platforms in the USA
Shopify currently has the largest ecommerce platform market share in the USA, with nearly one in three (29%) online businesses using it to power their stores. Coming in second, WooCommerce Checkout has a market share of 18%.
As the two largest ecommerce platforms, Shopify and WooCommerce Checkout’s combined market shares in the USA make up 47%. In other words, nearly one out of every two online shops in the USA use one of these two leading ecommerce platforms to sell their merchandise.
Third on the list of the leading ecommerce platforms in the USA is Wix Stores, which has 15% of the total market share. This is followed by Squarespace’s Add to Cart and Ecwid, with 14% and 4% of the ecommerce platform market share in the USA, respectively.
Let’s have a deeper look at the two largest ecommerce platforms, Shopify and WooCommerce Checkout.
Breakdown of WooCommerce Checkout and Shopify market share in the USA
As of May 2023, there are around 2.8 million online stores in the USA that use Shopify as their ecommerce platform. From culinary and fitness to comics and fashion, the range of niches they’re in is wide and varied.
The majority of these stores are located in California. Some 87,200 businesses there use Shopify as their preferred ecommerce platform. This is followed by New York and Florida, home to approximately 37,200 and 34,100 Shopify customers, respectively.
Shopify’s plethora of templates and themes and easy navigation are some of its most popular features and why it’s listed as one of the best ecommerce solutions for US businesses.
A similar trend is seen with WooCommerce Checkout, which is powering nearly 1.8 million online stores in the USA. These businesses also span across a huge range of industries including sports, health, foodstuffs, and automotive.
Most of these businesses are located in California, New York, and Florida, with 76,400, 73,900, and 37,100 online businesses running on WooCommerce Checkout in those states, respectively.
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