Ecommerce Platform Market Share in the USA
The USA is the second-largest ecommerce market in the world with plenty of business potential for budding ecommerce entrepreneurs. Before launching an online store, it’s important to get an overall view of the leading ecommerce platforms in the USA and their respective market shares.
Leading ecommerce platforms in the USA
Shopify currently has the largest ecommerce platform market share in the USA, with nearly one in three (28%) online businesses using it to power their stores. Coming in at joint-second, WooCommerce Checkout and Wix Stores have a market share of 17% each.
As the three largest ecommerce platforms, Shopify, WooCommerce Checkout, and Wix Stores’ combined market shares in the USA make up 62%. In other words, nearly two out of every three online shops in the USA use one of these three leading ecommerce platforms to sell their merchandise.
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Fourth on the list of the leading ecommerce platforms in the USA is Squarespace’s Add to Cart, which has 14% of the total market share. This is followed by Ecwid, with 4% of the ecommerce platform market share in the USA.
Let’s have a deeper look at the three largest ecommerce platforms, Shopify, WooCommerce Checkout, and Wix Stores.
Breakdown of WooCommerce Checkout, Wix Stores, and Shopify market share in the USA
As of July 2023, there are around 2.7 million online stores in the USA that use Shopify as their ecommerce platform. From culinary and fitness to comics and fashion, the range of niches they’re in is wide and varied.
The majority of these stores are located in California. Some 88,000 businesses there use Shopify as their preferred ecommerce platform. This is followed by New York and Florida, home to approximately 37,600 and 34,800 Shopify customers, respectively.
A similar trend is seen with WooCommerce Checkout and Wix Stores. Each powers nearly 1.7 million online stores in the USA. These businesses also span across a huge range of industries including sports, health, foodstuffs, and automotive.
Like Shopify, most of the businesses running on WooCommerce Checkout are located in California, New York, and Florida, with 76,600, 71,800, and 37,000 online businesses running on WooCommerce Checkout in those states, respectively. Meanwhile, the states with the biggest number of stores using Wix Stores are California, Texas, and Florida.
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