Ecommerce Platform Market Share in the USA
The USA is the second-largest ecommerce market in the world with plenty of business potential for budding ecommerce entrepreneurs. Before launching an online store, it’s important to get an overall view of the leading ecommerce platforms in the USA and their respective market shares.
Leading ecommerce platforms in the USA
Shopify currently has the largest ecommerce platform market share in the USA, with one in four (25%) online businesses using it to power their stores. Coming in second, Wix Stores has a market share of 24%.
As the two largest ecommerce platforms, Shopify and Wix Stores’ combined market shares in the USA make up 49%. In other words, nearly one out of every two online shops in the USA use one of these two leading ecommerce platforms to sell their merchandise.
Third on the list of the leading ecommerce platforms in the USA is WooCommerce Checkout, which has 18% of the total market share. This is followed by Squarespace’s Add to Cart and Ecwid, with 11% and 5% of the ecommerce platform market share in the USA, respectively.
Let’s have a deeper look at the two largest ecommerce platforms, Shopify and Wix Stores.
Breakdown of Wix Stores and Shopify Market Share in the USA
As of February 2023, there are around 2.9 million online stores in the USA that use Shopify as their ecommerce platform. From culinary and fitness to comics and fashion, the range of niches they’re in is wide and varied.
The majority of these stores are located in California. Some 86,000 businesses there use Shopify as their preferred ecommerce platform. This is followed by New York and Florida, home to approximately 36,500 and 33,200 Shopify customers, respectively.
Shopify’s plethora of templates and themes and easy navigation are some of its most popular features and why it’s listed as one of the best ecommerce solutions for US businesses.
A similar trend is seen with Wix Stores, which is powering nearly 2.8 million online stores in the USA. These businesses also span across a huge range of industries including sports, health, foodstuffs, and automotive.
Most of these businesses are located in California, Texas, and Florida, with 120,100, 50,400, and 47,000 online businesses running on Wix Stores in those states respectively.
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